• Lead business development, market growth, and sales performance across assigned European regions • Drive sales strategy, forecasting, KPIs, and commercial actions to achieve OI and revenue goals • Take ownership of pricing, negotiation, and profitability, supporting key project deals • Identify new market opportunities, white spots, customer segments, and competitive advantages • Lead implementation of sales initiatives, channel optimization, and go-to-market activities • Strengthen customer relationships, networks, and market presence at industry events • Provide valuable market insights to Product Management to support long-term innovation
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