The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. Go-To-Market Lead (m/f/d) Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. * Leadership & Influence: Inspirational leader, effective at aligning diverse teams and managing in a global, matrixed organisation.
mehr