Partnering closely with corporate and divisional marketing, sales, IT, procurement, and external agencies, you will ensure all programs are connected, measurable, and built on strong governance and data integrity. * Manage and develop a team (people leadership) and lead cross-functional projects (matrix leadership) across Marketing, Sales, IT, and Procurement. * Design and operationalize marketing automation frameworks for lead capture, routing, nurturing, scoring/qualification, and Sales handover (including SLAs and lead follow-up rules). * Own the Qualified Leads (QLs) strategy and end-to-end funnel framework, aligning stage definitions, routing logic, and performance expectations with Sales. * Deep understanding of B2B funnel mechanics (QL/MQL/SQL), lead scoring, routing, nurturing, and Sales SLAs.
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