You develop formats for Instagram and YouTube, sometimes even appearing in front of the camera yourself, and independently produce videos (reels, shorts, long-form content) – from concept and filming to editing. * A consistent content cadence is maintained across at least two platforms (e.g., Instagram + YouTube). * All target platforms (Instagram, YouTube, LinkedIn, Facebook) are actively used. You know what works on Instagram and YouTube because you've lived it. * Platform native: Instagram and YouTube are your home, and you've mastered LinkedIn as well.
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