As a Marketing Automation & AI Lead (w/m/d) at Atotech, an MKS brand, you will be responsible for driving the strategy, optimization, governance, and adoption of MKS' global marketing technology ecosystem. You will lead initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies. * Developing scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up. * Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle * Lead the development, execution, and continuous improvement of MKS Atotech marketing automation and MarTech strategy a
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