Kaufland e-commerce - As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. * You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery * You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories * You successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field * You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs)
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