Segment-Based Marketing: Develop and tailor marketing campaigns for specific market segments (e.g., industrial automation, logistics, food inspection) to improve relevance and conversion. We are seeking an experienced Marketing Manager (m/f/d) to lead and coordinate marketing activities across for the LUMIMAX® LED product portfolio. This is a high-impact role responsible for driving demand generation, managing brand positioning, and executing marketing campaigns that support business growth across different customer segments and regions. The ideal candidate brings a blend of technical understanding, strategic thinking, and hands-on marketing execution, with a strong background in Salesforce, Pardot (or related marketing automation tools), and B2B demand generation. * Plan and execute marketing activities for LUMIMAX® brand, ensuring alignment with the brand's positioning and ...
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