Develop holistic, on-brand store concepts (incl. layout, architecture, interior, lighting, signage, digital touchpoints, VM tools) and corresponding guidelines, ensuring consistent, scalable, modular, and locally adaptable implementation across all ZEISS retail formats. * Define, document, and enforce global architectural and design standards for ZEISS branded retail, including review and approval of regional designs, management of justified deviations, and training/support of regions, , and on best practices. * Continuously scout and evaluate retail, architectural, experiential, and technology trends, piloting and integrating new concepts, fixtures, and digital solutions (e.g., digital signage, interactive tools, diagnostics) to enhance customer experience and business performance. * Strong stakeholder management skills, able to collaborate across functions, cultures, and geographies supported ...
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