In this context, you will plan and execute digital content formats such as mailings, newsletters, and event communications, continuously improving performance through data-driven insights. No wonder, considering they're in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG's image among clients, employees, alumni, and job applicants, as well as the media and general public. * With a strong analytical mindset, you will support campaign-specific audience segmentation, ensuring that content and messaging are relevant, tailored, and effective. * 1–3 years of relevant professional experience in content management, marketing, or communication * Strong writing skills in both German and English, with the ability to craft engaging content for different topics, formats, and target audiences
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