This role is responsible for developing and executing global, integrated B2B marketing strategies, creating high-quality content across multiple channels to drive lead generation and strengthen brand positioning. Additionally, the role contributes to advancing digital marketing capabilities and implementing innovative approaches, including AI-driven tools, to enhance efficiency and impact. * Create high-quality marketing content across all channels, including press releases, technical articles, web content, and campaign materials * Conceptualize, plan, and execute global, integrated marketing campaigns with a strong focus on lead generation and brand positioning * Develop target audience–specific content tailored to different markets and applications * Plan and manage international trade shows, conferences, and customer events, including content development
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