Lead and develop a market research team with focus on automation & data analytics: coaching, hiring, upskilling, and performance management. * Present and discuss research and analytics outcomes with (senior) management, both internally and with external stakeholders. * Serve as the internal subject matter expert for market research topics, especially quantitative survey design and multivariate analytics. * Proven expertise in quantitative methods; strong command of survey design, sampling, deep hands-on expertise with survey scripting platforms (e.g., Ingress, Qualtrics, Forsta/Decipher, Confirmit, Lighthouse Studios), including complex logic, quotas, and rigorous QA and data processing and tabulation skills (e.g. GESStabs). * Strong stakeholder management and communication skills; c
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