Develop and execute Demand Creation Programs, training programs, and new product launches. Revenue Growth & Demand Generation * Develop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement. * Develop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments. * Analyse market size, growth rates, replacement cycles, and share to guide strategic planning and identify new opportunities. * Partner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution.
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