Maximize the effectiveness of Salesforce as a revenuedriving platform by optimizing CRM usage, processes, and data quality across Marketing, Sales, Customer Care, and Management teams, with future scalability across Europe * Ensure strong CRM governance by improving data quality, reporting standards, lead and opportunity processes, and driving consistency across teams and markets * Strong analytical skills with the ability to translate data, dashboards, and reporting into actionable commercial insights and process improvements
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