The focus will be on PR, online and content marketing. * PR & Media: Strategic media relations including news jacking, press pitches, social media marketing, content creation with the aim of editorial media coverage in relevant industry media (online, print, TV), planning of market research projects including budgeting and management of external agencies * Content Creation: Drafting, reviewing, localizing and adapting marketing texts for different audiences and channels (web, social media, e-books & whitepapers) Ensuring clear, user-friendly content structure and coordinating with or when needed - Taking care of content, visuals and logistics * Social Media Management: Developing and scheduling engaging content aligned with global content strategy and local news. * Experience in planning, running and evaluation PR and digital marketing campaigns, including performance marketing and SEO, ...
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