You'll partner with Brand and Performance Marketing, Product, and Finance to identify and test new marketing channels and tactics, turning promising ideas into validated initiatives that accelerate pipeline, revenue, and brand impact. * Measure and validate opportunities with data and business cases; hand over validated initiatives to Brand and Performance Marketing or Product for execution and scaling; document learnings and share across the organization. * Partner with Brand, Performance Marketing, Product, and (as needed) Finance on capacity, budget, and roadmap so experiments are resourced and aligned with business priorities.
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