Strategic & Portfolio Leadership: Define and drive global category and brand strategies, including the development of toolkits and end-to-end lifecycle management, while continuously optimizing the portfolio based on market insights, performance data, and emerging trends. * Execution Support & Performance Management: Steer and support local marketing activities in line with global priorities, brand KPIs, and best-practice standards to ensure excellent execution in all markets. * Market Opportunity Management: Monitor market dynamics, customer needs, and the competitive landscape to identify growth opportunities, anticipate risks, and translate findings into actionable strategic recommendations. * Global Alignment & Governance: Ensure close alignment with local markets in executing the global marketing strategy and serve as the central interface for local marketing teams as well as key ...
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