This role sits at the intersection of culture, creativity, and commerce, responsible for how the brand is narrated, perceived, and experienced across all external touchpoints. * Define the editorial direction of the brand, blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury house. * Lead the overarching content strategy, weaving seasonal narratives, product messaging, and editorial direction into a cohesive and elevated brand voice. * Guide and evolve the brand's tone of voice, editorial frameworks and oversee long-form content (e.g. editorials, interviews, magazine pieces) and short-form formats (e.g. web, email, social copy) with equal excellence. * Support and guide editorial initiatives such as Lookbooks, Aeyde Magazin, or other brand editorial projects. * 5+ years of experience in editorial, content, or brand leadership, ideally ...
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