OVERVIEWMastercard has an exciting opportunity for an experienced marketing professional to join the Integrated Marketing & Communications (IMC) team in Germany as Manager, Marketing. This role is responsible for planning, executing, and measuring integrated marketing and sponsorship initiatives aligned with global and regional priorities. Working with a high degree of autonomy, the role manages defined marketing platforms, campaigns, and partnerships, while collaborating closely with local, regional, and global stakeholders. The position plays an important role in translating strategy into execution, ensuring strong market activation, consistent brand representation, and measurable business impact across B2C, B2B2C, and B2B contexts.THE ROLE • Own the development of communication briefs, objectives, and performance evaluation for assigned marketing initiatives, informed by ...
mehr