Drive Continuous Website Optimization and Recommendations: Identification of gaps, inconsistencies, and improvement opportunities during CMS execution, providing actionable recommendations on page structure, content placement, navigation clarity, and usability, with the goal of enhancing content effectiveness and overall user experience. * Collaborate with Cross-Functional Teams: Close collaboration with the Inbound Digital and collaborates with design, development, analytics, and compliance teams to execute content plans and campaign updates, adhering to established workflows, templates, and governance models, while proactively communicating timelines, progress, risks, and dependencies. * Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience) * Hands-on experience with a CMS (e.g., Sitecore, WordPress, Adobe Experience Manager)
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