This strategic role combines Digital Paid Media, CRM & Lifecycle Marketing, Website and App Experience, Marketing Automation, and Analytics. * Develop and execute an integrated omnichannel strategy across Paid Media, Website, App, CRM, and plasma donor communications. * Build and optimize CRM and lifecycle marketing programs across email, SMS, push notifications, and other digital channels. * Minimum 5 years of experience in Digital Marketing, CRM, Customer Experience, or related functions. * Hands-on experience with CRM platforms and lifecycle marketing programs. * Knowledge of Drupal, CRM implementation, or digital platform management is an advantage. * Ownership of strategic initiatives including website transformation, CRM implementation, and mark
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