Not "another email channel", but the entire lifecycle machine: toolstack, channel strategy (email, push, in-app), segmentation, trigger logic, automation, referral. * CRM strategy is in place, toolstack is decided and set up. * Hands-on with tools: Braze, Klaviyo, HubSpot or similar. * Analytical & data-driven: You read SQL or BI tools yourself – retention metrics such as churn and LTV are not a buzzword for you, but control variables. You decide on the toolstack, channel mix and journey architecture – and build your own team or agencies behind them.
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