You will lead initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies. As a Marketing Automation & AI Lead (w/m/d) at Atotech, an MKS brand, you will be responsible for driving the strategy, optimization, governance, and adoption of MKS' global marketing technology ecosystem. * Developing scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up. * Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle *
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