Plan and execute multi-channel B2B marketing campaigns (e.g. email, web, social media) and develop impactful content for sales pitches, the website and digital channels in close collaboration with Group Communication. * Generate and manage high-quality through targeted B2B marketing activities, campaigns and compelling product-, application- and customer-specific content. * Ensure a seamless lead management process from Marketing to Sales, including lead tracking, scoring and nurturing across the entire customer journey. * Implement, manage, and continuously improve the marketing technology (CRM, marketing automation platforms and analytics dashboards) and build transparent performance reporting on campaign effectiveness, conversion rates and ROI. * Coordinate the company's participation in industry trade fairs and events and optimize marketing processes and workflows to ensure ...
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