Responsibilities Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions Manage budgets, forecast performance, and scale campaigns to maximize results Run analyses, A/B tests, and experiments to drive continuous optimization Track industry trends and identify growth opportunities with strategic initiatives Collaborate with Design, Media, Analytics, and Tech teams on and junior team members and share best practices
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