In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. * Define, implement, and continuously improve ZEISS retail excellence standards (e.g., customer journey, service protocols, visual merchandising, KPIs) in line with ZEISS retail strategy, brand positioning, and regional priorities. * Further develop and refine existing ZEISS retail formats based on market feedback, customer insights, and performance data. * Partner with Architecture, Marketing, Sales, Digital, Product Management, and external partners to ensure an integrated, on-brand customer experience across channels and in-store. This role focuses on identifying and integrating retail capabilities into the overall retail strategy, optimizing existing store formats, and supporting scalable expansion in line with ZEISS brand, ...
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