Strategic & Portfolio Leadership: Define and drive global category and brand strategies, including the development of toolkits and end-to-end lifecycle management, while continuously optimizing the portfolio based on market insights, performance data, and emerging trends. * Global Alignment & Governance: Ensure close alignment with local markets in executing the global marketing strategy and serve as the central interface for local marketing teams as well as key headquarters functions on all brand-related topics. * Market & Customer Insight: Initiate and oversee market research to build a deep understanding of , pharmacists, and consumers, using insights to strengthen brand, portfolio, and go-to-market strategies. * Execution Support & Performance Management: Steer and support local marketing activities in line with global priorities, brand KPIs, and best-practice standards to ...
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