Working closely with Analytics, CRM, and Tech, you ensure that performance decisions are based on reliable data and holistic business logic. Combining tactical steering, data-driven optimization, and team leadership, you ensure our performance marketing drives profitable growth, protects efficiency, and supports commercial objectives across our webshop, app, and stores. Data & Marketing Effectiveness: You drive next-generation marketing measurement, including tracking quality, attribution, incrementality testing, and omnichannel performance. You translate complex data into clear, management-ready recommendations and actionable decisions. You possess strong stakeholder management skills, allowing you to act as a senior sparring partner for your team while translating complex channel topics into a clear big-picture narrative for cross-functional commercial and technical teams.
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