A robust business model thanks to broad industry support, a dynamically developing market and our forward-looking product strategy are all reasons for our above-average growth rates. * Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements. * Translate market needs into clear, prioritized product requirements and collaborate with System Engineering, R&D and Project Management to turn them into concrete developments. * Steer the lifecycle of existing products (positioning, pricing, differentiation, cost and quality improvements, obsolescence management, phase-out). * Collect and formalize product requirements, build business cases and present proposals in governance bodies. * Collaborate closely with R&D, System Engineering and Project Management to ensure product requirements are ...
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