Drive indication-based and persona-specific storytelling by transforming technical features into clear clinical, operational, and economic benefits for surgeons, hospitals, and healthcare systems. * Develop and maintain portfolio positioning, messaging frameworks, competitive differentiation, customer personas, and value propositions supported by market insights and clinical evidence. * Own the development of portfolio marketing assets, including workflow presentations, sales enablement materials, customer-facing content, product videos, digital campaigns, websites, and launch toolkits. (supported by Corporate Marketing team) * Support global customer engagement activities including congresses, customer visits, advisory boards, virtual events, and briefings.
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