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ghd Deutschland GmbH, based in Stuttgart, Germany, distributes the exclusive products of the hair styling brand ghd ("good hair day") through hair salons and selected retail partners. The product range includes the hair styling tools ghd Styler, ghd Hair Dryer, ghd Curler as well as the ghd styling product range and a professional range of brushes and combs.
For our Marketing Team based in Stuttgart we are searching for a
Trade Marketing Manager (m/w/d)
vorerst befristet als Elternzeitvertretung bis 01.2022
Key responsibilities: Trade Marketing Management
Be responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Marketing Team designed to increase brand visibility. Evolve the physical consumer experience at the point of sale through the optimization and execution of highend retail installations. Hereby focus on our premium salon strategy and careful selection of retail partners. Drive the premiumization of POS materials and visual merchandising. Install fewer but bigger engagement situations with key retailers and drive ideas on how to interact with the extensive ghd stylist network. Hereby strongly support the area management team and our key salon & retail partners in order to drive the overall business goals.
Job Role and Responsibilites
TRADE MARKETING MANAGEMENT
- Develop and drive campaign GoToMarket strategies for the salon & retail business
- Transcreate global trade strategies such as national assortment strategies, pricing and promotional marketing plans into customer specific plans for predefined trade partners
- Own the production of high-end retail solutions, visual merchandising and other POS assets to elevate the premium brand positioning instore
- Ensuring timely delivery of trade marketing materials; track and optimize execution excellence
- Support area sales team with customer specific business plans and trade marketing initiatives
- Prepare, present and deploy marketing brand presentations and POS kits to the area management team on a regular basis
- Define shopper, consumer, competition & key focus points to enable development of salon & retail specific strategies
- Own the development of adapting marketing strategy/plans into bespoke retailer marketing activation through solid insights and understanding of the shopper/retailer
- Leverage learnings based on data to improve return on investment of trade funds
- Analyse business performance across retail channels and identify key performance growth drivers
- Work in close alignment with the commercial team to develop national and account specific promotional programs and events with predefined salon & retail partners
- Identify and drive the implementation of state of the art communication tools between the marketing department and stylists / salon owners and end thereby end consumers
Requirements
- Degree in business administration, marketing, management or similar; trade marketing experience preferred
- 2-5 years of experience within marketing / trade marketing environment / salon business
- Leadership qualities like motivating and influencing others, strong cross-functional coordination and leadership, autonomy, collaboration, initiative, flexibility and adaptability, communication, sensitivity, objectivity, integrity, dependability, impact, tenacity
- Strong understanding of retail design, category management and retail production
- Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met
- Ability to deliver creative content (text, image and video)
- Familiarity with Adobe Adobe Photoshop and Illustrator / InDesign preferred
- peccable verbal and written communication skills
- Fluent in English and German (we work in both languages)
- Strong analytical and multitasking skills
- Excellent interpersonal and relationship building skills
- Networking aptitude
- Strong numerical know-how for reporting and analysing stats
- An interest in beauty, fashion, trends and style; preferably with a basic understanding of the salon & retail / styling market in Germany & Austria
- Proficiency within Apple OS as well as MS Office365: MS Teams, OneDrive, Powerpoint
- Must be able to travel, mainly domestically, when travel resumes
Weitere Informationen
You can expect a comprehensive induction as well as varied and exciting tasks in a dynamic, motivated team. We look forward to receiving your detailed application including a cover letter, curriculum vitae, certificates, salary expectations and your earliest possible starting date. Please send us your documents exclusively by email to bewerbung@ghdhair.de Please be sure to include the job title you are applying for.
ghd Deutschland GmbH
Stephanie Dostal
Leuschnerstraße 43
70176 Stuttgart
E-Mail: bewerbung@ghdhair.de
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