• Collaborate with the Social Media team for planning, strategy and goal setting
• Create and present content over various social channels using a wide variety of skills, including video, design and photography.
• Be the face of the FitLine brand for social media
• Build engagement with followers via Lives and interactive content
• Brainstorm new, creative approaches to social channels to support the social media, marketing and creative team
• Have an “always-on” mentality, keeping a pulse on trends, new platform features and best practices
• Participate in storyboarding, development, and post-production of design or video concepts from inception through completion
• Identify and improve organizational development aspects that would improve content
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Compile reports for management showing results (ROI)

The Social Media Content Creator will support the International Communications Department in the planning, creating, editing and distribution of content following PM-International’s marketing and communications strategy (both internally and externally) while activating in social media, blogs, web platforms and all media activities. Their role is to hands on contribute to the content strategy with a focus on Instagram, Facebook, and YouTube, while working in front of and behind the camera.