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We are Lendico
The team at Lendico stands for combining sophisticated technology, in-depth finance understanding, and years of experience with streamlined processes and the courage to explore new things. We’re better – and that is not only valued by our customers but also recognized with multiple awards by the finance industry.
ING & Lendico
With ING on our side, we focus on what we do best: offer financing solutions for small and medium sized companies – fast, straightforward, inexpensive. For the past 50 years, ING has proved in Germany that they are different. We’re doing the same – just not quite as long. That’s why we are convinced that ING’s corporate strategy in Germany and Lendico’s digital, very efficient business model complement each other well and that together we can grow faster.
Your responsibilities
As an Online / Programmatic Marketing Manager you will have a key role in the development of digital campaigns across a variety of channels. You will plan and implement new Display/Programmatic marketing campaigns and optimise them further. Your responsibilities will include:
- Strategic expansion of our performance marketing
- Planning, initiating and execution of paid campaigns (mainly native ads, display, programmatic and/or retargeting)
- Scale up the programmatic marketing and collaboration with agencies and publishers
- Identification and development of new and promising channels for our B2B lead generation
- Performing qualitative and quantitative analysis of the campaigns and identifying optimisation potential with the goal of increasing performance
- Supporting the creation and automation of reports covering all detailed performance metrics, such as CTR, CPA, ROI
- Building relationships with stakeholders of the data marketing team, website managers and other digital and offline channel owners to increase the marketing performance across the entire sales funnel
Your profile
- Passion for online marketing and display in particular, with good insight into creative and audience segmentation
- Extensive professional experience in online marketing roles, mainly in display / programmatic marketing (agency experience is a plus)
- Very good understanding of SEA, SEM, display advertising, programmatic, retargeting, social media, campaign management, tracking, tagging, analytics, targeting
- A strong understanding of programmatic best practices and their delivery across channels; experience with DSP and ad servers is desirable
- Strong numeracy skills and interest in working with data, using consistent logic rationality and objectivity contributing to decision making
- Experience with developing presentations or platforms to concisely illustrate complex quantitative analysis and provide strategic recommendations
- Work experience in FinTech, a bank or other financial sector would be an advantage
- Fluent communication skills in German and English
What we offer
- An unlimited contract
- A steep learning curve in an innovative industry; including plenty of responsibility and conceptual freedom
- Extensive opportunities for personal and professional growth
- An international team of experts who inspire and support you
- An easily accessible and modern workplace
- Various benefits, from BVG-Ticket (AB) to further education budget to lunch subsidies
- Regular get-togethers, team-building events, barbecues, and parties
- Typical start-up perks: soft drinks and snacks for free, language classes for German and English, company pension scheme, etc.
Contact
We are looking forward to your application!
https://www.lendico.de/karriere
Please contact our HR-Team, if you have further questions about the application process:
E-Mail: recruiting@lendico.de
Telephone: 030 3982 052 89
