Weitere ähnliche Jobs
We are Visual Meta, a successful web company, founded in 2009 and acquired by the Axel Springer Group in 2011. Operating from a central office in the middle of Berlin, we run 14 comparison shopping portals worldwide under the brands LadenZeile, ShopAlike and UmSóLugar. Together, the sites drive 700,000 sessions a day, lists 130mio offers from many thousand online shops and help consumers save time and find the product they love. We offer the professionalism of an established company and the culture of a startup.
Our vision is to become a top reference for connecting online shops and consumers. We create reach for the shops and orientation for the consumers through cutting-edge tools and technologies. During the last years, we have been building a strong, international team that thrives to stay ahead of the curve and contributes brilliant ideas to fulfill this vision. Every one of our 250 employees plays a vital role in our story. If you want to be part of that and actively shape the future of e-commerce, then seize the opportunity and join our team.
At Visual Meta Business Labs, we are committed to build the next generation of e-commerce tools and technologies with a systematic, lean approach to business innovation. We are part of Visual Meta, a successful and steadily growing web company, founded in 2009 and acquired by the Axel Springer Group in 2011. Operating from a great office in central Berlin, we offer the professionalism of a big player and the company culture of a startup.
Your mission at Visual Meta? As Senior CRM Manager (m/f/d) - B2C/B2B, you will be leading the development of our CRM channels, playing a key role in our marketing acquisition & retention strategy. You will report to the Head of Performance Marketing.
Your challenge and Tasks:
- You define a CRM strategy, create a yearly road map and lead quarterly OKRs for both B2B & B2C
- You own the channel performance and steer initiatives across all stages of the B2B and B2C user life cycle for 13 markets
- You work together with our User product team to develop, execute and test retention strategies
- You drive CRM marketing towards automation by leveraging website data and user behaviors
- You develop and segment our email subscriber bases in order to improve the open rate and the click rate of the newsletters
- You increase engagement and conversion by creating personalized, highly relevant emails
You offer:
- You have substantial CRM experience, ideally in both B2B and B2C
- You bring your expertise in the conception and implementation of a CRM model, customer segmentation included
- You are practised in the operative level of email marketing campaigns and customer data selection
- You have a strong analytical mindset and deep knowledge of regular CRM tools
- You have a strong ability to work in a cross-functional environment and influence across the organization at all levels
- You have the ability to easily transition from high level strategic thinking to detailed execution
- You have creative thinking skills and a problem-solving attitude
- You are fluent in English, both written and verbal
What we offer
-
You want flexible? We are! You can have your onboarding remotely, work from home, and organize your day through flexible working hours
-
Enjoy our brand new office located in the heart of Berlin - state-of-the-art ergonomic furniture, a wide variety of culinary treats and a breath-taking rooftop are included!
-
Your new colleagues come from more than 46 different countries and are looking forward to welcome you in our big Visual Meta family
-
Your daily lunch is important to us! In fact, we even incentive it - tax-free.
-
Up to 18 extra vacation days thanks to our Vacation Plus program
-
Never stop learning and growing in your career thanks to an extensive range of trainings, including Axel Springer educational opportunities
-
Plenty of events - safely virtual for now - to get together with your team and meet all the amazing LadenZeile people
-
Need some fuel to recharge your batteries? Free coffee, fresh fruits, vegetables and cereals are available for all your snack breaks at the office
-
A great mind works better in a healthy body: choose among online yoga classes, exercise breaks and table football
Is this the job you are looking for?
Go ahead and submit your application in English including CV, salary expectations and your availability. Your designated Talent Acquisition Manager Daniela Zreláková is looking forward to your application!
