Rohde & Schwarz GmbH & Co. KG

Master Thesis (m/f/d) Account-based Analysis of digital Customer Journey

München
Bachelor-/Master-/Diplom-Arbeiten
Vollzeit

Rohde & Schwarz develops, produces and markets innovative products for test and measurement, broadcast and media, cybersecurity, secure communications and monitoring and network testing areas. Founded 85 years ago, the independent company has an extensive sales and service network in more than 70 countries.

Join our Information- and Business Technology Division in Munich (Germany) at the earliest possible date as

Master Thesis (m/f/d) Account-based Analysis of digital Customer Journey

Your tasks

Analysis of the customer journey in digital channels using machine learning
Further development of the data model with a focus on account-based data, especially for customer's company, industry, sales funnel phase etc.
Research on and implementation of additional data sources
Implementation of an exemplary export-transform-load process
Derivation of recommendations for action to different internal stakeholders (e.g. marketing, sales, web development)

Your profile

Academic studies in (business) computer science, (business) mathematics, business administration (esp. marketing) or a comparable field of studies with a specialization in Big Data, artificial intelligence or statistics
Profound knowledge of digital marketing / marketing analytics
Know-how in Machine Learning
Basic understanding of the programming language Python
Strong analytical skills and a conscientious and efficient approach to work
Enthusiasm for opening up new topic areas
Very good command of written and spoken English and German

We offer

You can expect very good payment, excellent terms and outstanding opportunities for growth and development. We will also be happy to help you find a room. We have a number of favorably priced accommodations at our disposal.

Contact

Our recruiting team is looking forward to your application. It's best to apply online with the reference number DE-MUC-50931369-003. Our colleague Anna Geisberger is happy to answer any additional questions. Kindly get in touch via Linkedin or Xing.

www.rohde-schwarz.com/de/career