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Quidel Corporation is a leading manufacturer of diagnostic healthcare solutions serving to enhance the health and wellbeing of people around the globe with well known and respected products that provide healthcare professionals with accurate and cost-effective diagnostic information at the point of care (POC). Our core competencies and capabilities focus on immunoassay and molecular testing in the areas of: infectious disease, cardiology, women’s health, and virology.
Quidel has an opportunity for a self-motivated and driven Marketing Manager (ID) to join their team in Hürth, Germany.
The Marketing Manager EMEA (ID) will be responsible for developing and executing regional marketing plans to drive the success of Quidel products within the assigned geographic region.
The focus in this role will be on the infectious disease product portfolio and the DACH region.
Responsibilities:
- Creation of marketing and sales collateral consistent with product strategies
- Development of digital and traditional marketing campaigns with and without external agency involvement.
- Supports training activities related to product and regional responsibilities.
- Manages plans that are strategically focused, including account profiles, sales opportunity assessments, account objectives and strategies, action plans, and value assessments.
- Supports the use and development of digital tools like CRM or marketing automation systems to record up to date & accurate activity and account information.
- Collaboration with key opinion leaders to drive marketing strategies.
- Travels in field to better understand product utilization & competitive intelligence directly from the market, customers and sales reps.
- Supports the organization of tradeshow activities and represents Quidel at trade shows and professional meetings.
- Models exemplary company values and complies with Quidel goals and values.
- Demonstrates a positive attitude during company functions and public events, encourages team camaraderie and enthusiasm.
- Carries out duties in compliance with established business policies.
- Maintains a high degree of personal ethics and professionalism while interacting with customers, key opinion leaders and co-workers.
Knowledge / Skills:
- M.Sc. or equivalent in Biochemistry or similar scientific field is preferable
- Alternatively, primary degree or equivalent in Marketing or related field would be considered
- At least 5 years’ experience working in Medical Devices or similar environment, preferably with infectious diseases focus
- Pronounced marketing knowledge, preferably with digital marketing experience.
- Strong cross-functional team approach to business. Self-starter with ability to work autonomously and at the same time promoting and facilitate a team effort.
- Ability to manage territory and manage a favorable ROI on programs and expense budgets.
- Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both within the organization and outside of the corporate environment.
- Ability to think strategically and bring a high level of creativity to the organization.
- Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both within the organization and outside of the corporate environment.
- Ability to think strategically and bring a high level of creativity to the organization.
- Computer proficiency in Word, Excel, and PowerPoint preferred.
- Fluency in German, English. Further European languages are an asset.
We Offer:
Excellent compensation and benefits.
Quidel Germany GmbH is an equal opportunities employer
Contact:
*To apply for this role, please submit your CV and Cover Note in English*
Quidel Germany GmbH
Otto-Hahn-Str. 4
50354 Hürth
Germany
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