Purpose of the role:

• To develop and oversee the implementation of Tourism Ireland’s strategy and marketing plans in Germany, ensuring that agreed targets are met within the allocated budget.
• To direct and manage all Tourism Ireland’s marketing activities, staff and other resources in Germany ensuring maximum effectiveness and best value

Note:  The post-holder must be willing to travel and work as part of a global team.  This job will involve extensive travel and unsocial hours and the post-holder will represent Tourism Ireland at various industry, press and corporate functions and events.

Key Responsibilities & Accountabilities

Strategy Development and Implementation 

1. Develop, manage and monitor the implementation of strategic plans for Germany to deliver visitors to the island of Ireland, ensuring that agreed strategies are implemented in line with corporate goals and objectives.
2. Direct the successful development and execution of operational plans in Germany in line with agreed strategic objectives. Monitor, adapt and report on all activity ensuring maximum return on marketing investment and value for money.
3. Direct the delivery of an ‘on brand’ communication strategy across all activities.
4. Monitor and evaluate consumer research, monitor and report on market conditions and on competitor data and activity.
5. Oversee the management and evaluation of external agencies to maximise return on investment and performance.

Managing the Team  

1. Manage, develop and coach Tourism Ireland’s team in Germany to ensure that they are highly motivated and contributing at a high level. Foster team spirit, collaboration and lead by example through the demonstration of Tourism Ireland’s values.

Collaboration and Managing Relationships

1. Build and maintain effective relationships with key travel trade contacts and key publicity contacts across Germany.
2. Work with the wider Tourism Ireland market team to ensure synergies can be maximised with a particular emphasis on Austria and Switzerland.
3. Work closely and collaboratively with Fáilte Ireland, Tourism Northern Ireland, Tourism Ireland Head Office teams and industry on the island of Ireland to achieve shared objectives.
4. Contribute to pan-European and global projects and represent Tourism Ireland at corporate PR and trade events building effective relationships with all island of Ireland stakeholders in Germany.

Managing Resources

1. Plan and manage resources according to agreed budgets and in line with company policies and procedures. Ensure full compliance with Tourism Ireland’s corporate governance, financial and HR policies and procedures.
2. Take responsibility in the area for ensuring the management of personal data adheres to the company’s GDPR compliance policies and procedures.
3. Such other duties as the company may from time to time reasonably require.