All the responsibilities we'll trust you with:

GLOBAL CAFÉ, TEA & BISTRO & DISTRIBUTION STRATEGY

In this role, you’ll be responsible for establishing, developing & leading our Global Café/Tea/Bistro & Distribution Strategy. You’ll partner with our top markets to roll out and implement our global strategy and lead the annual Global Café, Tea, Bistro & Distribution business planning. You’ll use current tools and, when necessary enhance, evolve, and adapt them for efficient account acquisition, management, and tracking.

WINNING GLOBAL PARTNERSHIPS WITH THE LEADING COFFEE KEY ACCOUNTS

You’ll need to map the entire Café, Tea & Bistro segment and prioritise the most important Key Account chains. Then it will be your responsibility to use the above Strategy to win over these Global Coffee Key Account Chain whilst ensuring that this is implemented at the market level.

DISTRIBUTION

The objective is to set the strategic direction that will deliver the largest opportunity for sustained growth within the entire On-Premise channel via Distribution Partners, Wholesalers & External Sale Force companies.

SUPPORT LOCAL MARKETS

You’ll conduct market visits with key countries, create action plans and adapt global tools to meet the needs and opportunities of the local markets. Highlighting the gaps & opportunities for growth you’ll define and share benchmarks from all markets. In order to improve the overall Global Segment Performance, you will constructively challenge the markets to achieve the shared objective of growth.

TRAINING & COACHING

Leading by example, you’ll showcase the importance of the segments in terms of Distribution & Volume. You’ll help identify the best Global & Regional potential Partners in the top markets. You’ll take ownership & deliver workshops with key markets and follow-up on the rollout. With our dedicated training concept, you’ll train and coach local Key Account Managers focusing on the Café, Tea & Bistro & Distribution segment.