Your challenges

• You are responsible for defining and executing global Marketing plans for Eppendorf's Centrifugation business based on Business Division strategies and objectives.
• You manage new product introductions including creation of Marketing materials and roll-out across different channels, constantly evaluating campaign and activity effectiveness.
• You orchestrate global and regional Teams and activities and work with central and regional Marketing, business divisions and Sales organizations to position Eppendorf's product solutions and services effectively worldwide.
• You develop & deliver training content and support local Sales organizations regarding trainings, Sales meetings, tools and tradeshows.
• You cooperate with regional Marketing Management and Communication functions to produce comprehensive content, drive business, lead acquisition and nurturing for the Centrifugation business.
• You align activities and share content with Segment and Channel Marketing Managers to drive integral customer-centric marketing approaches.
• You conduct regular market scanning and research in cooperation with Market Insights to identify emerging trends, opportunities as well as threats and define required actions.