The Digital Marketing Department is responsible for generating and optimising traffic to the brands we work with. Purpose of Job:
Working on different territories and sponsorships, you will be helping deploy content marketing strategies to promote the Betway website.
This position would suit someone with strong content marketing skills, combined with an entrepreneurial spirit, and willingness to step up and drive SEO campaigns to success! You should have a desire to succeed and a curious mind, eager to master all aspects of search marketing. Key Responsibilities & Accountabilities
The position will involve the following areas of responsibility:
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties to achieve business objectives.
- Researching and building relationships with specialist content suppliers who can help deliver our campaign KPIs
- Securing high-quality content placements on top publication
- Identifying opportunities in the market to improve Betway’s organic growth Leverage and contribute to the brand and content strategies to benefit SEO
- Working closely with the content and sponsorship team to ensure the success of outreach campaigns
- Spotting new opportunities to use sponsorship assets in creative ways
- Identifying up and coming publications that align well with Betway, Sports, Casino, Esports, etc
- Contently improving the digital outreach approach