Autohome (NYSE: ATHM), established in 2005, is the leading online platform for car buyers and consumers of automotive content in China, and is now bringing its decades of experience and learning to Germany under the name YesAuto. YesAuto provides a new and better way to browse and buy cars, and gives car manufacturers and dealers the platform to reach a wider audience than ever before. YesAuto is proud to offer consumers the most entertaining and informative written and video content, as well as use cutting edge technology to get shoppers closer to a car than was ever previously possible online. Like its parent website Autohome, YesAuto is a one stop shop for all your car needs. AutoHome became a publicly traded company on the New York Stock Exchange in 2013, and is committed to promoting advances in the automotive industry while constantly improving the quality of the consumer experience.
The Digital Marketing Manager’s main goal is to grow online B2C customers through all aspect of digital marketing practices, such as advertising, branding, campaigns and digital solutions. You will help to implement new ways of digital activation and turn learning into best practices. We are looking for someone with strong experience in digital marketing from automotive sector, an analytical mind-set and a good understanding of digital marketing technologies. The Digital Marketing Manager will work closely with internal Sales, Product, Content Teams and other members from Marketing Team.
Knowledge & Experience Requirements
Remuneration and benefit Package