The Role

The Digital Marketing Manager’s main goal is to grow online B2C customers through all aspect of digital marketing practices, such as advertising, branding, campaigns and digital solutions. You will help to implement new ways of digital activation and turn learning into best practices. We are looking for someone with strong experience in digital marketing from automotive sector, an analytical mind-set and a good understanding of digital marketing technologies. The Digital Marketing Manager will work closely with internal Sales, Product, Content Teams and other members from Marketing Team.

Responsibilities

• Grow YesAuto’s B2C users through paid social, especially using Google Ads, Facebook or any other media platform
• End-to-end management on digital marketing: develop channel strategy, define targets, manage creative, set up and optimise campaigns, measure performance, and derive insights to inform future campaigns
• Lead and manage marketing agencies & media agencies
• Work closely with internal Content Team and external marketing agencies on advert development and deployment
• Produce and improve marketing copywriting 
• Proofread marketing materials; make relevant edits and improvements
• Constantly provide actionable insights on campaign performance
• Ensure YesAuto’s online adverts are adhere to the Financial Conduct Authority’s regulations and requirements
• Provide reporting and analysis on traffic, conversion data, marketing campaign and product performance
• Define loyalty campaigns and customer retention activities  
• Provide support in managing customer enquiries between back end and front-end system
• Work closely with Product and Sales Teams on related product implementation and campaigns
• Manage the internal and external communication both from a Marketing and PR perspective