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Allergy solutions for life
ALK helps people living with allergy. By providing solutions that make life with allergy surprisingly simple, we make a difference for many people. We build upon a strong heritage as a pioneer in allergy immunotherapy and we will continue to innovate, develop and market new products and solutions for people with allergy. ALK is a global company with production sites in Denmark, France, Spain and the United States. If you like to make a difference, come join us on our exciting journey.
For our offices located close to the center of Hamburg we are searching for a
Digital Consumer Engagement Manager (m/f/d)
Your role:
- Proactively support our divisions and make a significant contribution to optimizing and further developing the customer experience in an end-to-end approach together with our global consumer division
- Support development of customer-centric concepts, implement them in interdisciplinary teams and optimize digital customer touchpoints along all digital customer interactions
- Develop, implement, monitor (success control) online activities and continuously optimize implemented campaigns for performance optimization
- Create analyses and collect customer insights in order to identify optimization potentials according to user-oriented and business-oriented aspects, to substantiate hypotheses and to derive recommendations for action
- Liaise with advertising and media experts (internally and externally) to improve marketing results
- Identify the digital trends and technologies affecting our industry
Your skills:
- University degree in business administration or an equivalent qualification with successful key projects within the customer journey
- Relevant experience in customer experience and customer journey design as well as experience working with CMS editing and UX/UI
- Proven track record in campaign management and digital multi-channel management, including web analysis and tracking tools
- Experience with commercial planning and with business development beneficial
- Sound understanding of digital marketing (SEA, SEO, social, database marketing, etc.) along with good analytical abilities and in-depth knowledge of various social media platforms, best practices, web analytics and tracking tools; knowledge of CMS tool TYPO3 advantageous
- Familiarity with pharma-related compliance regulations such as AMG, HWG, EFPIA and FSA Code desirable
- Very good project management and stakeholder management skills off- and online in an interdisciplinary, multicultural environment and experience from an international organization, navigating a broad stakeholder picture
- Strong communication skills in English (our division language)
- Results-oriented working style with the ability to meet defined KPIs
We offer:
You can expect a lot of interesting tasks and a friendly, motivated team alongside an attractive salary and additional benefits in a future-oriented international environment. A modern workplace with flexible working hours and good transport connections and a “HVV-ProfiTicket” (ticket for public transport at reduced rates) are also part of our offer. You will have the opportunity to partially work mobile, from home or elsewhere.
Does that sound interesting?
We are looking forward to your application, including your salary expectations. Please submit your application via our online portal:
https://www.alk.net/easycruit/job/2646419/109017
ALK-Abelló Arzneimittel GmbH
Personalabteilung
Griegstraße 75 · Haus 25
22763 Hamburg
phone: +49 40 703845-0
www.alk.net
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