The Data Analytics & Strategic Projects Manager is part of the Strategy & Analytics Team in the A. Lange & Söhne HQ Marketing Team. The successful candidate will be responsible for data analytics for our communication channels and campaigns as well for strategic projects with a special focus on the China market. He/she will also be one of the key owners in steering an analytics-driven culture in tracking and evaluating performance of marketing initiatives on the headquarter- and market-level. In addition, the candidate will also serve as a sparring partner for both A. Lange & Söhne’s internal (HQ & global markets) and external stakeholders (Richemont, agency partners, etc.) for the Strategy & Analytics related topics.

Tasks at a glance:

Strategy & Analytics

• Be the co-owner of the Strategy and Analytics topic with another Data Analytics Manager in the team
• Be the key contact for relevant functions from the group to implement group-level strategy & analytics initiatives at A. Lange & Söhne 
• Contribute to the development of marketing strategy based on the Company’s goals
• Foster a performance-driven culture within the marketing team through definition and tracking of campaign- and channel-specific KPIs
• Be the A. Lange & Söhne evangelist of marketing insights through reporting and knowledge-sharing with Company leadership and relevant internal stakeholders
• Develop and optimise the current campaign- and channel-reporting structure and processes
• Be responsible for budget and agency management for the successful delivery of Strategy & Analytics projects

Special Projects Focus China

• Foster a collaborative working culture between the HQ and China teams
• Work with HQ Marketing Leadership and China Market Team to design and implement the annual strategic marketing plan in alignment with global marketing calendar
• Manage interdisciplinary teams and agencies from HQ & China, to ensure the successful delivery of projects fostering the growth of the market, including annual trade fairs, festive campaigns, digital & e-commerce, etc.  
• Serve as the key contact and adviser for the Marketing Team in China, to provide feedback and ensure the execution of marketing initiatives adheres to the global brand guidelines
• Compile management reports for the development of the China market