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- Merck KGaA Darmstadt, Germany
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Who we are: Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services that make the life of our consumers and customers more beautiful. In the region Europe, Middle East, Africa (EMEA) Kao focuses on premium beauty brands across three distinct sectors: Kao Salon Division, Premium Mass and our London based boutique brand Molton Brown.
As a part of the Japanese Kao Corporation we are one of the world-leading manufacturers of beauty care products. Respect and Teamwork are our core principles, as well as chances on global perspectives. Integrity, the power of innovation and constant ambition for improvement are our main values. Aligned internationally and multicultural we always keep the perspective of our customers in focus.
In Europe, our brand portfolio ranges from high-quality face cleansing-care brand Bioré, to established and successful hair care brands Goldwell, KMS, Guhl and John Frieda, and to the London luxury personal care and cosmetics brand Molton Brown.
Our MarketingTeam in Darmstadt is looking for someone to immediately fill the following position
Community Manager, Marketing Guhl, DACH (m/f/d)
The role:
As the Community Manager for Guhl you will be responsible for creating and managing frequent, relevant and authentic content that attract the consumer to engage with the Guhl brand.
With iconic brands like John Frieda, Guhl, Bioré and Jergens the Premium Mass Division offers consumers skin and hair care products of the highest quality for the best product experience.
70 years ago Gustav Guhl began creating high performing hair products based on natural ingredients combined with technological innovations. The result is a product range dedicated to giving the consumer perfectly cared-for hair.
What you will do:
Brand Campaign Communication
- Digital Content Creation & Asset Adaption (for paid, owned and earned)
- Influencer Strategy
On Brand Communication
- Development Digital Content Calendar
- Social Media Planning & Posting
- Digital Asset Creation
- Influencer Strategy & Relation
- Social Analytics & Reporting
Email Marketing
- Definition of KPI's
- Content calendar & planning
- Execution incl. design & content
- Development of landing pages
- Continuous testing, reporting & optimization
- Management & maintenance of address data
- Personalization & customer loyalty programs
Website Maintenance
- Product assortment updates (new launches, packaging updates)
- Article development and implementation
- SEO optimization
- Campaign landing pages
- Review Analytics
What you will need:
- Bachelor’s degree in Marketing/ Digital Marketing
- Minimum of 1-2 years of demonstrable professional experience Digital Marketing
- Ideally haircare category experience
- Beauty and lifestyle affinity
- Familiarity/proficiency with digital/social channels, platforms, KPI's, best practices
- Creative Thinking
- Must speak and write English business fluently, German language (fluent oral and written) is also essential.
- Experience in digital marketing, conceptual and operational, including but not limited to social media, SEO, search, websites, email-marketing, media planning and reporting
- Experience ideally gained in a branded consumer marketing company or digital agency
- Commercial focus and numerical agility
- Conceptual capabilities as well as a pragmatic hands on working style
- True passion for brand marketing and specifically beauty brands
- Entrepreneurial mind-set
We offer
How we work: Having been selected among the World´s Most Ethical Companies for 13 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Contact
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/
We look forward to receiving your application and required documents including an indication of your earliest possible entry date and salary requirements with reference to the advertised posting. Please send your application to:
Kao Germany GmbH
Human Capital Development EMEA
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