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Oettinger Davidoff Group, with sales of approximately 450 million Swiss francs and 3,100 employees around the world, traces its roots back to 1875 and remains family-owned to this day. The company is dedicated to the business of producing, marketing, distributing and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino and Zino Platinum. Oettinger Davidoff Group is also the sole agent of many brands in several countries such as Haribo in Switzerland and S.T. Dupont in the USA. Its business is anchored in a strong “crop-to-shop” philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic and Honduras to its global network of around 70 Davidoff Flagship Stores and strong appointed merchants.
To strengthen our global Marketing Team and to support the strategic marketing ambitions of our premium cigar brand portfolio, we are looking for a:
Brand Manager 100% (m/f/x)
Job purpose:
Davidoff's role in the global premium handmade cigar category is uncontested and fueled by a passionate, competent and determined marketing team that shapes and drives the brand image across all consumer and customer touchpoints. The role is situated in the Global Marketing and Innovation department and its purpose is to execute against Davidoff's strategic Brand Vision in order to reach the ambitious targets set by the global marketing division. The position of "Brand Manager" is actively driving the brand development and innovation projects to further improve our brand performance and image of Davidoff. The key deliverable of this role is to manage and execute against the global brand initiative agenda and secure the long-term brand growth across our portfolio range.
Reporting to:
Director Brand Management Cigars & Accessories in Global Marketing & Innovation
Responsibilities:
Develop and drive brand projects along the stage-gate process coordinating the input and approval from various project members and stakeholders and deliver against the milestone roadmap and launch timings
- Deliver best-in-class 360° communication and activation plans in sync with the equity positioning of Davidoff, i.e. full initiative development across communications in social media, digital, print, retail activation, visual merchandising, event concepts etc.
- Support the Director Brand Management on strategic and brand portfolio projects, provide input to and collaborate with cross department project groups.
- Ongoing brand and activity performance analysis while keeping relevant consumer insights and changes thereof on the map. Provide recommendations for changes and improvements regularly
- Drive the brand communication strategy across all touchpoints and channels while being open minded and curious to challenge the status quo and refine the communication strategy when opportunities become evident
- Analysis of market trends, potential consumer’s needs and competitive brand users. Identification of relevant change drivers and proposal of brand strategy answers to enforce or divert them
- Independent agency, budget and timeline management of assigned projects
Qualifications:
The company is seeking an experienced brand manager, who has a proven track record of growing brands. Someone who is flexible, pragmatic, strategic but hands-on and above all results-focused. Specifically, the candidate:
- Has a bachelors or masters degree with at least 3-4 years of relevant operational marketing, communication and brand marketing experience, preferably in an international marketing department
- Is fully able to create his output in German and English
- Is able to adapt to an entrepreneurial and lean environment with limited resources and the need for a practical as well as a creative approach and is financially numerate
- Demonstrates a pronounced ability to analyse complex qualitative and quantitative information, think strategically and make your case.
- Possesses a good understanding of prescription strategies, tactics and drivers
- Has a working understanding of all communications media including digital
- Has experience of, or can adapt quickly to working in a mid-sized family owned company
- Has working experience in the luxury industry and is interested in the premium cigar industry
- Has the ability to effectively communicate up-, down- and sideways
- Self-motivated, positive, highly organized, analytical, dynamic, conscientious, creative problem-solver and able to work to demanding deadlines
- Has good PC skills and familiar with Word, Excel, PowerPoint
We offer you:
- An attractive business environment and working atmosphere in the heart of Basel.
- Varied and independent work in a dynamic international environment.
You will be welcomed by a qualified, dynamic and caring team, which have for best interest to encourage self-development, autonomy and initiative spirit.
Weitere Informationen
If this position matches your profile and career goals, we look forward to receiving your application files by using the "Jetzt bewerben" button!
Please visit us:
www.oettingerdavidoff.com
www.davidoff.com
www.davidoffgeneva.ch
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