We’re looking for a Brand Manager, Deutschland. You will be the first Ooni marketing hire in Germany, joining a small but mighty team in Bonn responsible for growing the Ooni brand and spreading pizza joy throughout Europe. Your role will primarily focus on bringing the Ooni brand to life within Germany, including creation and implementation of national marketing strategies, working with our German PR agency, connecting with German pizza influencers, and a general mix of other marketing activities. Our global headquarters is just outside of Edinburgh, Scotland, and one of your key responsibilities will be to help adapt our global campaigns to resonate with German consumers, including reviewing translations and selection of appropriate language and imagery. As our first marketer in Germany, you’ll be asked to do a little bit of everything, though we have plans to add to the team in the near future. 

Responsibilities

• Develop and implement marketing strategies to grow the Ooni brand in Germany
• Work closely with the Global Brand team to insure successful implementation of global campaigns, including product launches, within the German market.
• Work closely with our German PR agency and German media to acquire favorable editorial coverage for Ooni in the German market
• Identify and establish strong working relationships with key pizza ambassadors and influencers in Germany
• Identify and execute brand partnership opportunities in the German market
• Coordinate content production in Germany as needed
• Provide regular updates on initiatives, successes, and challenges to the Ooni marketing team
• Establish and maintain Ooni’s German-language organic social media channels
• Plan and execute marketing events within your market
• Oversee the translation of Ooni marketing copy into grammatically correct and brand-right German
• Oversee the drafting of market-specific marketing copy in grammatically correct and brand-right German
• Participate in B2B discussions with retailers in Germany as Ooni’s marketing lead in Germany, in support of the B2B sales team
• Serve as the expert on the German market for the Ooni marketing team, training the team on market dynamics, best practices, and key success factors
• While primary responsibility will focus on Germany, you will also be the marketing lead for other German-speaking countries and all marketing communications in German.