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Arla is one of the world's largest dairies with a presence in more than 100 countries worldwide. We want to create the future of dairy by leading in sustainability and supporting a modern, farmer-owned dairy cooperative.
We have strong Scandinavian roots and these values are coming to life in our organization and through our brands. Globally, we have strong brands like Arla, Lurpak and Castello, and locally we are well-known for Arla® Buko, Arla® Kærgården, Arla® Skyr, Arla® Lactofree, Arla® Bio and Hansano® that are a natural part of many German households.
We are currently looking for a Brand Manager for our largest brand, Arla® Kærgården.
Arla® Kærgården is a challenger brand that will continue to be one of the most important growth and profit contributors in Germany, which is why driving the ambitious brand growth agenda is key part of the role.
If you love building brands through strong marketing programs but also possess a strong commercial understanding to continuously deliver profitable growth, we can offer you a very exciting opportunity.
All we need from you is a natural drive and an excellent ability to create results through collaboration across teams.
The opportunity
- Developing and driving brand strategies and plans in alignment with local and global teams to deliver short- and long-term volume, turnover, profit and brand equity growth through excellent execution
- Manage brand P&L
- Support the development of innovation strategy and ensure effective implementation of key priorities in annual business plans
- Monitoring the performance of the brand and the success of initiatives and recommending actions to strengthen or adjust
- Partnering with agencies to develop compelling creative ideas and engaging platforms, including a 360-degree channel activation plan
- Defining new and creative ways to ensure brand growth in an increasingly competitive environment
Your profile
- You will have a minimum of 3 years of marketing/brand management experience within the FMCG industry with a strong track record of brand understanding, brand purpose and positioning
- You have commercial acumen, with an ability to prioritize brand initiatives that drive profitable growth
- You have experience in creating new product concepts from insights to execution
- You have a degree in a marketing- or business-related discipline (B.Sc / M.Sc.)
- You are able to demonstrate the ability to provide leadership of cross-functional teams to drive projects forward
- Good communication skills are essential for this position, along with the ability to work well with others as part of a team
- You are used to work within an international company with matrix structures and are familiar with interaction between regional and international organizations
- Finally, you have profound knowledge of the German market and speak the German and English languagee business fluent
Application and contact
Please apply through our website under reference of your salary expectations and your earliest availability. For further information please contact Elena Sambalioti, Manager Talent Acquisition, under +49 171/4378801.
Equal opportunity
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.
Agency disclaimer
Arla Foods Deutschland has chosen carefully selected external vendors (“Headhunter”) to work on specific roles and we hold long-term working relationship with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore, we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are send to us without a written and signed search assignment will be deemed made available free of costs.
COVID-19 notice
We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.
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