KNDS \u00d7 Stepstone | Employer Branding Pitch<\/title>\n\n \n <style>\n @font-face{\n font-family:'Relative Pro';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Book-Pro.woff2') format('woff2');\n font-weight:400; font-style:normal;\n }\n @font-face{\n font-family:'Relative Medium';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Medium-Pro.woff2') format('woff2');\n font-weight:500; font-style:normal;\n }\n @font-face{\n font-family:'Relative Pro Bold';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Bold-Pro.woff2') format('woff2');\n font-weight:700; font-style:normal;\n }\n\n :root{\n \/* KNDS Primary (Blue) *\/\n --knds:#00274B;\n\n \/* Stepstone Gradient *\/\n --stst-g1:#5bdce3;\n --stst-g2:#f0e7da;\n --stst-g3:#ffb0a1;\n\n --bg1:#ffffff;\n --bg2:#f6f7f9;\n --text:#0b1f3a;\n --muted:#5b6472;\n\n --radius:18px;\n --shadow:0 18px 50px rgba(11,31,58,.12);\n --shadow2:0 10px 26px rgba(11,31,58,.10);\n --border:1px solid rgba(16,42,74,.10);\n\n --container:1140px;\n --frame:2px;\n }\n\n *{ box-sizing:border-box; }\n html{ scroll-behavior:smooth; }\n body{\n margin:0;\n font-family:'Relative Pro', system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\n color:var(--text);\n background:\n radial-gradient(1200px 700px at 10% 0%, rgba(0,39,75,.07), rgba(255,255,255,0) 60%),\n linear-gradient(180deg, var(--bg1) 0%, #fbfbfc 40%, var(--bg2) 100%);\n line-height:1.55;\n }\n\n a{ color:inherit; }\n .container{ max-width:var(--container); margin:0 auto; padding:0 20px; }\n .grid{ display:grid; gap:18px; }\n .grid-2{ grid-template-columns:1.15fr .85fr; }\n .grid-3{ grid-template-columns:repeat(3,1fr); }\n @media (max-width:980px){ .grid-2,.grid-3{ grid-template-columns:1fr; } }\n\n .card{\n background:#fff;\n border:var(--border);\n border-radius:var(--radius);\n box-shadow:var(--shadow2);\n }\n\n \/* Stepstone gradient frame *\/\n .gradient-frame{\n display:block;\n border-radius:calc(var(--radius) + var(--frame));\n padding:var(--frame);\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n box-shadow:var(--shadow);\n }\n .gradient-frame > .card{\n border:none; box-shadow:none;\n border-radius:var(--radius);\n width:100%;\n }\n\n .pill{\n display:inline-flex; align-items:center; gap:8px;\n padding:8px 12px;\n border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n color:var(--knds);\n font-family:'Relative Medium',sans-serif;\n font-size:.95rem;\n white-space:nowrap;\n }\n\n .btn{\n display:inline-flex; align-items:center; justify-content:center; gap:10px;\n background:var(--knds);\n color:#fff;\n padding:14px 18px;\n border-radius:999px;\n text-decoration:none;\n font-family:'Relative Pro Bold',sans-serif;\n letter-spacing:.2px;\n border:1px solid rgba(0,0,0,0);\n transition:transform .12s ease, filter .12s ease, box-shadow .12s ease;\n box-shadow:0 12px 26px rgba(0,39,75,.26);\n }\n .btn:hover{ transform:translateY(-1px); filter:brightness(.95); }\n .btn.secondary{\n background:transparent;\n color:var(--knds);\n border:1px solid rgba(0,39,75,.22);\n box-shadow:none;\n }\n .btn.secondary:hover{ background:rgba(0,39,75,.06); }\n\n h1,h2,h3{ margin:0 0 10px 0; line-height:1.15; }\n h1{ font-family:'Relative Pro Bold',sans-serif; font-size:clamp(2.05rem, 3.5vw, 3.15rem); }\n h2{ font-family:'Relative Pro Bold',sans-serif; font-size:clamp(1.35rem, 2.4vw, 1.85rem); }\n h3{ font-family:'Relative Pro Bold',sans-serif; font-size:1.14rem; }\n p{ margin:0 0 12px 0; color:rgba(11,31,58,.95); }\n .muted{ color:var(--muted); }\n .tiny{ font-size:.86rem; }\n .small{ font-size:.98rem; }\n\n \/* Topbar *\/\n .topbar{\n position:sticky; top:0; z-index:50;\n background:rgba(255,255,255,.86);\n backdrop-filter: blur(10px);\n border-bottom:1px solid rgba(16,42,74,.10);\n }\n .topbar-inner{\n display:flex; align-items:center; justify-content:space-between;\n padding:14px 0;\n gap:16px;\n }\n .brand{ display:flex; align-items:center; gap:12px; min-width:240px; }\n .brand img{ height:22px; width:auto; display:block; }\n .brand-title{ display:flex; flex-direction:column; gap:2px; }\n .brand-title strong{ font-family:'Relative Pro Bold',sans-serif; }\n .nav{\n display:flex; gap:10px; align-items:center; flex-wrap:wrap; justify-content:flex-end;\n }\n .nav a{\n color:rgba(11,31,58,.90);\n text-decoration:none;\n font-family:'Relative Medium',sans-serif;\n font-size:.95rem;\n padding:8px 10px;\n border-radius:999px;\n transition:background .12s ease;\n }\n .nav a:hover{ background:rgba(0,39,75,.06); }\n @media (max-width:760px){ .brand{min-width:auto} .nav{display:none} }\n\n \/* Hero *\/\n .hero{ padding:52px 0 18px; }\n .hero-inner{ padding:28px; }\n .hero-bg{\n position:relative;\n border-radius:var(--radius);\n overflow:hidden;\n background:\n radial-gradient(1000px 600px at 10% 10%, rgba(91,220,227,.28), rgba(255,255,255,0) 60%),\n radial-gradient(1000px 600px at 90% 30%, rgba(255,176,161,.18), rgba(255,255,255,0) 55%),\n linear-gradient(135deg, rgba(0,39,75,.06), rgba(0,39,75,0));\n }\n .hero-bg:before{\n content:\"\";\n position:absolute; inset:-2px;\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n opacity:.14;\n filter:blur(18px);\n }\n .hero-content{\n position:relative;\n display:grid;\n grid-template-columns:1.2fr .8fr;\n gap:18px;\n align-items:stretch;\n }\n @media (max-width:980px){ .hero-content{ grid-template-columns:1fr; } }\n\n .kpis{ display:grid; gap:10px; }\n .kpi{\n padding:14px 14px;\n border-radius:16px;\n border:1px solid rgba(0,39,75,.10);\n background:rgba(255,255,255,.78);\n }\n .kpi strong{\n display:block; font-family:'Relative Pro Bold',sans-serif;\n font-size:1.05rem; color:var(--knds);\n }\n .kpi span{ color:var(--muted); font-size:.92rem; }\n .cta-row{ display:flex; gap:12px; flex-wrap:wrap; margin-top:14px; }\n\n section{ padding:48px 0; }\n .section-title{ display:flex; align-items:flex-end; justify-content:space-between; gap:14px; margin-bottom:14px; }\n .section-title .right{ display:flex; gap:10px; flex-wrap:wrap; justify-content:flex-end; }\n.section-space{ margin-top:28px; }\n .divider{ height:1px; background:rgba(16,42,74,.10); margin:18px 0; }\n\n \/* Modules (Accordion) *\/\n details.module{\n border-radius:var(--radius);\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n overflow:hidden;\n box-shadow:var(--shadow2);\n }\n details.module + details.module{ margin-top:14px; }\n summary{\n list-style:none;\n cursor:pointer;\n padding:18px 18px;\n display:flex; align-items:center; justify-content:space-between; gap:14px;\n user-select:none;\n background:linear-gradient(180deg, rgba(0,39,75,.03), rgba(0,39,75,0));\n }\n summary::-webkit-details-marker{ display:none; }\n\n .module-left{ display:flex; align-items:center; gap:12px; }\n .icon{\n width:44px; height:44px;\n border-radius:14px;\n background:rgba(0,39,75,.07);\n border:1px solid rgba(0,39,75,.10);\n display:grid; place-items:center;\n flex:0 0 auto;\n }\n .icon svg{ width:22px; height:22px; fill:var(--knds); opacity:.95; }\n .module-title{ display:flex; flex-direction:column; gap:2px; }\n .module-title strong{ font-family:'Relative Pro Bold',sans-serif; font-size:1.05rem; color:var(--knds); }\n .module-title span{ color:var(--muted); font-size:.92rem; }\n\n .chev{\n width:38px; height:38px;\n border-radius:999px;\n background:rgba(0,39,75,.07);\n border:1px solid rgba(0,39,75,.10);\n display:grid; place-items:center;\n transition:transform .18s ease;\n color:var(--knds);\n }\n details[open] summary .chev{ transform:rotate(180deg); }\n\n .module-body{ padding:0 18px 18px; }\n .module-grid{\n display:grid;\n grid-template-columns: 1.05fr .95fr;\n gap:14px;\n align-items:stretch;\n margin-top:6px;\n }\n @media (max-width:980px){ .module-grid{ grid-template-columns:1fr; } }\n\n \/* Alternating *\/\n .module-grid.alt{ grid-template-columns: .95fr 1.05fr; }\n @media (max-width:980px){ .module-grid.alt{ grid-template-columns:1fr; } }\n\n .module-panel{\n border-radius:16px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(246,247,249,.60);\n padding:14px;\n }\n\n .mock{\n border-radius:16px;\n border:1px solid rgba(16,42,74,.12);\n overflow:hidden;\n background:#fff;\n box-shadow:0 10px 24px rgba(11,31,58,.10);\n }\n .mock img{ width:100%; height:auto; display:block; }\n .mock-cap{ padding:10px 12px; font-size:13px; color:rgba(11,31,58,.75); }\n .mock-art{\n padding:16px;\n background:\n radial-gradient(800px 400px at 20% 10%, rgba(91,220,227,.22), rgba(255,255,255,0) 60%),\n radial-gradient(800px 400px at 80% 20%, rgba(255,176,161,.16), rgba(255,255,255,0) 60%),\n linear-gradient(135deg, rgba(0,39,75,.06), rgba(0,39,75,0));\n }\n .mock-ui{\n border-radius:14px;\n border:1px solid rgba(0,39,75,.10);\n background:#fff;\n overflow:hidden;\n }\n .mock-ui .bar{\n height:40px;\n background:linear-gradient(90deg, rgba(0,39,75,.12), rgba(0,39,75,.04));\n display:flex; align-items:center; justify-content:space-between;\n padding:0 12px;\n font-family:'Relative Medium',sans-serif;\n color:rgba(0,39,75,.85);\n font-size:.92rem;\n }\n .mock-ui .content{ padding:14px; display:grid; gap:10px; }\n .skeleton{\n height:12px; border-radius:999px;\n background:linear-gradient(90deg, rgba(0,39,75,.08), rgba(0,39,75,.03));\n }\n .skeleton.w60{ width:60%; }\n .skeleton.w80{ width:80%; }\n .skeleton.w40{ width:40%; }\n .badge{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px; border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n font-family:'Relative Medium',sans-serif;\n color:var(--knds);\n font-size:.9rem;\n }\n ul.bullets{ margin:10px 0 0 0; padding-left:20px; list-style:disc; }\n ul.bullets li{ margin:8px 0; color:rgba(11,31,58,.95); font-size:.98rem; }\n\n \/* Options *\/\n .options{ padding:22px; }\n .option-card{\n padding:18px;\n border-radius:18px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n box-shadow:var(--shadow2);\n position:relative;\n overflow:hidden;\n }\n .option-card:before{\n content:\"\";\n position:absolute; inset:-2px -2px auto -2px;\n height:6px;\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n opacity:.95;\n }\n .option-tag{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px;\n border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n font-family:'Relative Medium',sans-serif;\n font-size:.9rem;\n color:var(--knds);\n margin-bottom:10px;\n }\n .price{\n font-family:'Relative Pro Bold',sans-serif;\n font-size:1.75rem;\n margin:10px 0 6px;\n color:var(--knds);\n }\n .price .tiny{ font-size:.9rem; color:rgba(0,39,75,.75); font-family:'Relative Medium',sans-serif; }\n .option-list{ margin:12px 0 0 0; padding-left:20px; list-style:disc; }\n .option-list li{ margin:8px 0; font-size:.98rem; }\n .calc{\n margin-top:12px;\n padding:12px;\n border-radius:14px;\n border:1px solid rgba(0,39,75,.10);\n background:rgba(246,247,249,.55);\n display:grid;\n gap:6px;\n font-size:.95rem;\n }\n .calc-row{ display:flex; justify-content:space-between; gap:10px; }\n .calc-row strong{ font-family:'Relative Pro Bold',sans-serif; }\n .calc-row.discount strong{ color:#0c7a4b; }\n .calc-row.total strong{ color:var(--knds); }\n\n \/* Tabs (Gantt toggle) *\/\n .tabs{\n display:flex; gap:10px; flex-wrap:wrap;\n margin:6px 0 14px;\n }\n .tab{\n appearance:none;\n border:1px solid rgba(0,39,75,.18);\n background:#fff;\n color:rgba(0,39,75,.88);\n font-family:'Relative Medium',sans-serif;\n border-radius:999px;\n padding:10px 12px;\n cursor:pointer;\n transition:background .12s ease, transform .12s ease;\n }\n .tab:hover{ background:rgba(0,39,75,.05); transform:translateY(-1px); }\n .tab.active{\n background:var(--knds);\n color:#fff;\n border-color:rgba(0,0,0,0);\n box-shadow:0 10px 20px rgba(0,39,75,.18);\n }\n\n \/* Gantt *\/\n .gantt-wrap{\n border-radius:18px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n box-shadow:var(--shadow2);\n overflow:hidden;\n }\n .gantt-head{\n padding:14px 14px 10px;\n background:linear-gradient(180deg, rgba(0,39,75,.03), rgba(0,39,75,0));\n display:flex; align-items:flex-end; justify-content:space-between; gap:10px; flex-wrap:wrap;\n }\n .gantt{\n padding:0 14px 14px;\n overflow:auto;\n }\n .months{\n display:grid;\n grid-template-columns:220px repeat(12, 64px);\n gap:8px;\n align-items:center;\n min-width: 220px + (12 * 64px);\n }\n .m-label{\n font-family:'Relative Medium',sans-serif;\n font-size:.86rem;\n color:rgba(11,31,58,.72);\n text-align:center;\n padding:6px 0;\n border-radius:10px;\n background:rgba(246,247,249,.65);\n border:1px solid rgba(16,42,74,.08);\n }\n .row-label{\n font-family:'Relative Pro Bold',sans-serif;\n font-size:.92rem;\n color:rgba(0,39,75,.92);\n padding:10px 12px;\n border-radius:12px;\n background:rgba(246,247,249,.65);\n border:1px solid rgba(16,42,74,.08);\n position:sticky;\n left:0;\n z-index:2;\n }\n .cell{\n height:34px;\n border-radius:10px;\n border:1px solid rgba(16,42,74,.08);\n background:rgba(246,247,249,.55);\n position:relative;\n }\n .bar{\n position:absolute; inset:5px 5px 5px 5px;\n border-radius:8px;\n background:rgba(0,39,75,.14);\n border:1px solid rgba(0,39,75,.18);\n }\n .bar.hub{\n background:linear-gradient(90deg, rgba(0,39,75,.22), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.20);\n }\n .bar.audio{\n background:linear-gradient(90deg, rgba(91,220,227,.55), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.16);\n }\n .bar.follow{\n background:linear-gradient(90deg, rgba(255,176,161,.55), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.16);\n }\n .dot{\n position:absolute;\n width:10px; height:10px;\n border-radius:999px;\n background:var(--knds);\n box-shadow:0 6px 14px rgba(0,39,75,.22);\n top:50%;\n left:50%;\n transform:translate(-50%,-50%);\n }\n .dot.es{ background:#0b86ca; } \/* e-shot *\/\n .legend{\n display:flex; gap:10px; flex-wrap:wrap; align-items:center;\n font-size:.9rem; color:rgba(11,31,58,.78);\n }\n .legend span{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px; border-radius:999px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.75);\n }\n .swatch{\n width:14px; height:14px; border-radius:4px;\n border:1px solid rgba(0,0,0,.08);\n }\n .swatch.hub{ background:rgba(0,39,75,.18); }\n .swatch.follow{ background:rgba(255,176,161,.55); }\n .swatch.audio{ background:rgba(91,220,227,.55); }\n .swatch.es{ background:#0b86ca; border-radius:999px; }\n\n \/* Footer *\/\n footer{\n padding:26px 0 44px;\n color:rgba(11,31,58,.78);\n }\n .footer-card{ padding:18px; }\n.mock a:hover img{\n transform: scale(1.01);\n transition: transform .2s ease;\n}\n <\/style>\n<\/head>\n\n<body>\n \n <div class=\"topbar\">\n <div class=\"container\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <img decoding=\"async\" alt=\"Stepstone\" src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\">\n <div class=\"brand-title\">\n <strong>KNDS \u00d7 Stepstone<\/strong>\n <span class=\"muted tiny\">Employer Branding \u2022 Jahresplanung 12 Monate<\/span>\n <\/div>\n <\/div>\n\n <nav class=\"nav\" aria-label=\"Inhaltsnavigation\">\n <a href=\"#module\">L\u00f6sungen<\/a>\n <a href=\"#pakete\">Kalkulation<\/a>\n <a href=\"#planung\">Kampagnenplanung<\/a>\n <\/nav>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"container hero\" id=\"top\">\n <span class=\"gradient-frame\">\n <div class=\"card hero-bg\">\n <div class=\"hero-inner\">\n <div class=\"hero-content\">\n <div>\n <span class=\"pill\">Jahresbudget: <strong>100.000 \u20ac<\/strong> \u2022 Fokus: Employer Branding<\/span>\n <h1 style=\"margin-top:12px;\">Zukunftstechnologie braucht Zukunftstalente.<\/h1>\n <p class=\"muted\">\n KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die\n Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur\n auf Stepstone machen wir KNDS <strong>sichtbar, erlebbar und relevant<\/strong> \u2013 vom ersten Touchpoint bis zur Bewerbung.\n <\/p>\n\n <div class=\"cta-row\">\n <a class=\"btn\" href=\"#pakete\">Zu den 3 Optionen<\/a>\n <a class=\"btn secondary\" href=\"https:\/\/jobs.knds.de\/?currentPage=1&pageSize=6\" target=\"_blank\" rel=\"noopener\">KNDS Karriere-Seite ansehen<\/a>\n <\/div>\n\n <div class=\"divider\"><\/div>\n\n <div class=\"grid grid-3\">\n <div class=\"kpi\">\n <strong>1 Hub als Zentrale<\/strong>\n <span>Company Hub Premium b\u00fcndelt alle Inhalte & Kampagnen.<\/span>\n <\/div>\n <div class=\"kpi\">\n <strong>Always-on + Peaks<\/strong>\n <span>Kontinuit\u00e4t \u00fcber 12 Monate \u2013 mit gezielten Aktivierungsimpulsen.<\/span>\n <\/div>\n <div class=\"kpi\">\n <strong>Messbar & planbar<\/strong>\n <span>Kampagnenlogik als Jahres-Gantt \u2013 transparent f\u00fcr alle Stakeholder.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"kpis\">\n <div class=\"card\" style=\"padding:16px; border-radius:18px;\">\n <h3 style=\"margin-bottom:6px;\">Zielgruppen, die wir priorisieren<\/h3>\n <ul class=\"bullets\" style=\"margin-top:8px;\">\n <li>Engineering & Entwicklung<\/li>\n <li>IT & Digitalisierung<\/li>\n <li>Produktion, Technik & Instandhaltung<\/li>\n <li>Supply Chain, Verwaltung & kaufm\u00e4nnische Rollen<\/li>\n <\/ul>\n <div style=\"margin-top:12px; display:flex; gap:8px; flex-wrap:wrap;\">\n <span class=\"badge\">Awareness<\/span>\n <span class=\"badge\">Retargeting<\/span>\n <span class=\"badge\">Activation<\/span>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"padding:16px; border-radius:18px;\">\n <h3 style=\"margin-bottom:6px;\">Baukasten (Employer Branding)<\/h3>\n <p class=\"muted small\" style=\"margin-bottom:0;\">\n Company Hub Premium \u2022 Landing Pages \u2022 Follow Ad Pro \u2022 Audio Ads \u2022 e-Shots \u2022 Videostellenanzeigen\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n <\/div>\n\n \n <div class=\"container\" id=\"module\">\n <div class=\"section-title\">\n <div>\n <h2>Unsere Module f\u00fcr KNDS<\/h2>\n <p class=\"muted\" style=\"margin:0;\">Aufklappbar wie bei der Targobank-Pitchseite \u2013 Mock-up & Erkl\u00e4rung im Wechsel.<\/p>\n <\/div>\n <\/div>\n\n \n <details class=\"module\" open>\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M4 4h16v4H4V4zm0 6h10v10H4V10zm12 0h4v10h-4V10z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Company Hub Premium<\/strong>\n <span>Die zentrale Arbeitgeber-Experience auf Stepstone<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <img decoding=\"async\" alt=\"Company Hub Premium Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2025\/10\/bundeswehr_companymatch-scaled.jpg\">\n <div class=\"mock-cap\">Mock-up: Company Hub Premium (Beispielansicht)<\/div>\n <\/div>\n\n <div class=\"module-panel\">\n <p>\n Der <strong>Company Hub Premium<\/strong> ist der zentrale Anlaufpunkt f\u00fcr alle Kandidat:innen auf Stepstone.\n Hier b\u00fcndeln wir den gesamten KNDS-Auftritt \u2013 inkl. Landingpages, Kampagnen-Traffic und Content.\n <\/p>\n <ul class=\"bullets\">\n <li><strong>Fundament<\/strong> f\u00fcr die komplette Employer-Branding-Architektur<\/li>\n <li><strong>Bis zu 12<\/strong> zielgruppenspezifische Landingpages (Storytelling je Berufsgruppe)<\/li>\n <li>Strukturierte Candidate Journey (Hub \u2192 Landingpage \u2192 Job \u2192 Bewerbung)<\/li>\n <li>Optional: KI-Fragemodul f\u00fcr interaktive Candidate Experience<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Jahreslizenz:<\/strong> 15.000 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16v2H4V6zm0 4h10v2H4v-2zm0 4h16v2H4v-2zm0 4h10v2H4v-2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Landing Pages<\/strong>\n <span>Zielgruppengenaues Storytelling \u2013 der Conversion-Booster<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n <div class=\"module-panel\">\n <p>\n Landingpages \u00fcbersetzen die KNDS-Arbeitgebermarke in <strong>relevante, zielgruppenspezifische Inhalte<\/strong>.\n So bekommt jede Berufsgruppe genau die Argumente, die sie wirklich bewegen.\n <\/p>\n <ul class=\"bullets\">\n <li>Ansprache nach Zielgruppen (z. B. Engineering, IT, Produktion, Verwaltung)<\/li>\n <li>Mehr Relevanz = bessere Conversion (Traffic \u2192 Bewerbung)<\/li>\n <li>Perfekte Verzahnung mit <strong>Follow Ad Pro<\/strong> (Retargeting) & <strong>Audio Ads<\/strong> (Awareness)<\/li>\n <li>Einheitliche Darstellung im Company Hub Premium<\/li>\n <\/ul>\n <p class=\"small muted\" style=\"margin-top:10px;\">\n Hinweis: Landingpages werden im Zusammenspiel mit dem Company Hub Premium als zentrale Architektur gedacht.\n <\/p>\n <\/div>\n\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-landing-page-mock-1291887\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"KNDS Landing Page Mock-up \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Landing Page Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/www.stepstone.de_karriere-bewerbungstipps_knds-landing-page-mock-1291887_.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">\n Mock-up: KNDS Landing Page (klickbar)\n <\/div>\n<\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 2a10 10 0 100 20 10 10 0 000-20zm1 5v6l4 2-.8 1.6L11 14V7h2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Follow Ad Pro<\/strong>\n <span>Re-Targeting auf 10.000+ Websites \u2013 zur\u00fcck zur Bewerbung<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/follow-ad-pro\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Follow Ad Pro Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Follow Ad Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/Banner_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS Follow Ad (klickbar)<\/div>\n<\/div>\n\n <div class=\"module-panel\">\n <p>\n Mit <strong>Follow Ad Pro<\/strong> erreichen wir Talente erneut, die bereits Interesse an \u00e4hnlichen Jobs gezeigt haben \u2013\n und f\u00fchren sie effizient zur\u00fcck zur Landingpage oder in den Company Hub.\n <\/p>\n <ul class=\"bullets\">\n <li>Ausspielung auf <strong>10.000+ Partner-Websites<\/strong> (News, Lifestyle, Freizeit \u2026)<\/li>\n <li>Geringe Streuverluste durch zielgruppenspezifisches Targeting<\/li>\n <li><strong>Co-Branding<\/strong> (Stepstone wirkt wie Empfehlung \u2192 mehr Vertrauen)<\/li>\n <li>Ideal als Peak-Mechanik in einem Always-on-Jahr<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Kampagne:<\/strong> 12.999 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n<details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M3 10v4h4l5 4V6L7 10H3zm13.5 2a4.5 4.5 0 00-2.5-4v8a4.5 4.5 0 002.5-4zM14 3.23v2.06a7 7 0 010 13.42v2.06a9 9 0 000-17.54z\"\/>\n <\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Audio Ads<\/strong>\n <span>Employer Brand \u201ezum H\u00f6ren\u201c \u2013 ideal f\u00fcr Always-on<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\">\n <path d=\"M7 10l5 5 5-5z\"\/>\n <\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n\n <div class=\"module-panel\">\n <p>\n Audio Ads bringen KNDS direkt in den Alltag potenzieller Talente \u2013 beim Pendeln, Sport oder Arbeiten.\n So erreichen wir auch Kandidat:innen, die (noch) nicht aktiv suchen.\n <\/p>\n <ul class=\"bullets\">\n <li>Starker Awareness- und Image-Effekt<\/li>\n <li>Nicht \u00fcberspringbar \u2192 hohe Aufmerksamkeit<\/li>\n <li>Gezieltes Targeting (Region, Interessen, Alter u. v. m.)<\/li>\n <li>Perfekt kombinierbar mit Landingpages \/ Company Hub<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Budgetrahmen:<\/strong> 5.000 \u2013 15.000 \u20ac pro Flight\n <\/p>\n <\/div>\n\n \n <div class=\"mock\">\n <img decoding=\"async\"\n alt=\"Audio Ad Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/KNDS_AudioAd.png\"\n \/>\n <div class=\"mock-cap\">Mock-up: KNDS Audio Ad<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20 4H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>e-Shots<\/strong>\n <span>Gezielte Aktivierung im Postfach \u2013 punktgenau zwischen Peaks<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/e-shot\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"e-Shot Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"e-Shot Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/e-Shot_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS e-Shot (klickbar)<\/div>\n<\/div>\n\n <div class=\"module-panel\">\n <p>\n Mit e-Shots platzieren wir KNDS direkt im Postfach passender Kandidat:innen \u2013 basierend auf\n j\u00fcngstem Suchverhalten f\u00fcr \u00e4hnliche Positionen.\n <\/p>\n <ul class=\"bullets\">\n <li>Sehr starker Aktivierungsimpuls (ideal zwischen Kampagnen)<\/li>\n <li>Datengest\u00fctzte Zielgruppenermittlung<\/li>\n <li>Individuelles Branding (Full-Service) im KNDS Look<\/li>\n <li>Reporting nach kurzer Zeit<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Kampagne:<\/strong> 1.299 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M17 10.5V7c0-1.1-.9-2-2-2H5C3.9 5 3 5.9 3 7v10c0 1.1.9 2 2 2h10c1.1 0 2-.9 2-2v-3.5l4 4v-11l-4 4z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Videostellenanzeige<\/strong>\n <span>Authentisch. Nahbar. Performance-stark.<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n <div class=\"module-panel\">\n <p>\n 60-Sekunden-Videos geben echten Einblick in Teams, Technologien und Arbeitsalltag bei KNDS \u2013\n perfekt f\u00fcr Aufmerksamkeit, Vertrauen und Differenzierung im Wettbewerb.\n <\/p>\n <ul class=\"bullets\">\n <li>Mehr Aufmerksamkeit als reine Textanzeigen<\/li>\n <li>St\u00e4rkt Arbeitgeber-Authentizit\u00e4t (People & Purpose)<\/li>\n <li>Nutzbar im Company Hub, in Stellenanzeigen & auf weiteren Kan\u00e4len<\/li>\n <li>MP4-Datei zur Weiterverwendung<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Video:<\/strong> 1.999 \u20ac\n <\/p>\n <\/div>\n\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/video-stellenanzeigen\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Video-Stellenanzeigen Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Videostellenanzeige Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/VSTA_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS Videostellenanzeige (klickbar)<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/details>\n <\/div>\n\n\n<section id=\"pakete\" class=\"container\">\n <div class=\"section-title\" style=\"margin-top:10px;\">\n <div>\n <h2>3 m\u00f6gliche Kalkulationsoptionen <\/h2>\n <p class=\"muted\" style=\"margin:0;\">\n Alles, was unter\/\u00fcber 100.000 \u20ac liegt, wird beim <strong>Follow Ad Pro Klickbudget<\/strong> \u00fcber den Klickpreis\n <strong>1,29 \u20ac<\/strong> entsprechend abgezogen bzw. hinzugef\u00fcgt.\n <\/p>\n <\/div>\n <\/div>\n\n <span class=\"gradient-frame\">\n <div class=\"card options\">\n <div class=\"grid grid-3\">\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 1 \u2022 Retargeting-Fokus<\/span>\n <h3>6\u00d7 Follow Ad Pro + 6\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 1\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 Follow Ad Pro (Setup)<\/span><strong>77.994,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 e-Shot<\/span><strong>7.794,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>100.788,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>-611,63 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 788,00 \u20ac \/ 1,29 \u20ac = 611,63 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 2 \u2022 Audio-Fokus (Always-on)<\/span>\n <h3>6\u00d7 Audio Ads \u00e0 10k + 1\u00d7 Follow Ad + 1\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 2\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 Audio Ads \u00e0 10.000 \u20ac<\/span><strong>60.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>1\u00d7 Follow Ad Pro (Setup)<\/span><strong>12.999,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>1\u00d7 e-Shot<\/span><strong>1.299,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>89.298,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>+8.296,12 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 10.702,00 \u20ac \/ 1,29 \u20ac = 8.296,12 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 3 \u2022 Mix<\/span>\n <h3>3\u00d7 Follow Ad + 10\u00d7 Audio Ads \u00e0 5k + 10\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 3\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>3\u00d7 Follow Ad Pro (Setup)<\/span><strong>38.997,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>10\u00d7 Audio Ads \u00e0 5.000 \u20ac<\/span><strong>50.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>10\u00d7 e-Shot<\/span><strong>12.990,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>116.987,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>-13.167,44 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 16.987,00 \u20ac \/ 1,29 \u20ac = 13.167,44 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <div class=\"divider\"><\/div>\n <p class=\"muted tiny\" style=\"margin:0;\">\n Hinweis: Die Ausgleichslogik wird ausschlie\u00dflich \u00fcber das Follow Ad Pro Klickbudget gesteuert (CPC 1,29 \u20ac).\n In der Umsetzung wird die Klickzahl auf ganze Klicks gerundet.\n <\/p>\n <\/div>\n <\/span>\n<\/section>\n<p><\/p>\n<p><\/p>\n\n<section id=\"planung\" class=\"container\" style=\"margin-top:48px;\">\n <div class=\"section-title\">\n <div>\n <h2>Kampagnenplanung (Jan\u2013Dez)<\/h2>\n <p class=\"muted\" style=\"margin:0;\">\n Company Hub Premium l\u00e4uft in allen Optionen durchg\u00e4ngig \u00fcber 12 Monate.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"tabs\" role=\"tablist\">\n <button class=\"tab active\" data-plan=\"opt1\">Option 1 \u00b7 Retargeting<\/button>\n <button class=\"tab\" data-plan=\"opt2\">Option 2 \u00b7 Audio Fokus<\/button>\n <button class=\"tab\" data-plan=\"opt3\">Option 3 \u00b7 Mix<\/button>\n <\/div>\n\n <div class=\"gantt-wrap\">\n <div class=\"gantt-head\">\n <h3 style=\"margin:0;\">Jahres-Gantt<\/h3>\n <span class=\"pill\" id=\"planLabel\">Aktiv: Option 1 \u00b7 Retargeting-Fokus<\/span>\n <\/div>\n\n <div class=\"gantt\">\n <div class=\"months\" id=\"ganttGrid\"><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n \/* ====== FIX: Monate sind Jan -> Dez (nicht M\u00e4r -> Feb) ====== *\/\n const months = [\"Jan\",\"Feb\",\"M\u00e4r\",\"Apr\",\"Mai\",\"Jun\",\"Jul\",\"Aug\",\"Sep\",\"Okt\",\"Nov\",\"Dez\"];\n\n function makeRowCells({bars=[], dots=[]}) {\n const cells = [];\n for (let m = 1; m <= 12; m++) {\n const cell = document.createElement(\"div\");\n cell.className = \"cell\";\n\n const barHere = bars.find(b => m >= b.start && m <= b.end);\n if (barHere) {\n const bar = document.createElement(\"div\");\n bar.className = \"bar \" + barHere.type;\n cell.appendChild(bar);\n }\n\n const dotHere = dots.find(d => d.month === m);\n if (dotHere) {\n const dot = document.createElement(\"div\");\n dot.className = \"dot \" + dotHere.type;\n cell.appendChild(dot);\n }\n\n cells.push(cell);\n }\n return cells;\n }\n\n const plans = {\n \/* ================= OPTION 1 ================= *\/\n opt1: {\n label: \"Aktiv: Option 1 \u00b7 Retargeting-Fokus (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n \/* Follow Ad alle 2 Monate: Jan, M\u00e4r, Mai, Jul, Sep, Nov *\/\n bars: [\n { start: 1, end: 1, type: \"follow\" }, \/\/ Jan\n { start: 3, end: 3, type: \"follow\" }, \/\/ M\u00e4r\n { start: 5, end: 5, type: \"follow\" }, \/\/ Mai\n { start: 7, end: 7, type: \"follow\" }, \/\/ Jul\n { start: 9, end: 9, type: \"follow\" }, \/\/ Sep\n { start: 11, end: 11, type: \"follow\" } \/\/ Nov\n ],\n dots: []\n },\n {\n name: \"e-Shots\",\n \/* Dazwischen: Feb, Apr, Jun, Aug, Okt, Dez *\/\n bars: [],\n dots: [2,4,6,8,10,12].map(m => ({ month: m, type: \"es\" }))\n },\n {\n name: \"Audio Ads\",\n bars: [],\n dots: []\n }\n ]\n },\n\n \/* ================= OPTION 2 ================= *\/\n opt2: {\n label: \"Aktiv: Option 2 \u00b7 Audio Always-on (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Audio Ads\",\n \/* alle 2 Monate: Jan, M\u00e4r, Mai, Jul, Sep, Nov *\/\n bars: [1,3,5,7,9,11].map(m => ({ start: m, end: m, type: \"audio\" })),\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n bars: [{ start: 6, end: 6, type: \"follow\" }], \/\/ Jun\n dots: []\n },\n {\n name: \"e-Shots\",\n dots: [{ month: 8, type: \"es\" }], \/\/ Aug\n bars: []\n }\n ]\n },\n\n \/* ================= OPTION 3 ================= *\/\n opt3: {\n label: \"Aktiv: Option 3 \u00b7 Mix (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Audio Ads\",\n bars: [{ start: 1, end: 12, type: \"audio\" }],\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n bars: [\n { start: 2, end: 2, type: \"follow\" }, \/\/ Feb\n { start: 6, end: 6, type: \"follow\" }, \/\/ Jun\n { start: 10, end: 10, type: \"follow\" } \/\/ Okt\n ],\n dots: []\n },\n {\n name: \"e-Shots\",\n bars: [],\n dots: [1,2,3,4,5,7,8,9,10,11].map(m => ({ month: m, type: \"es\" }))\n }\n ]\n }\n };\n\n function renderPlan(key) {\n const grid = document.getElementById(\"ganttGrid\");\n grid.innerHTML = \"\";\n\n \/\/ Header (Produkt + Monate)\n const corner = document.createElement(\"div\");\n corner.className = \"m-label\";\n corner.textContent = \"Produkt\";\n grid.appendChild(corner);\n\n months.forEach(m => {\n const el = document.createElement(\"div\");\n el.className = \"m-label\";\n el.textContent = m;\n grid.appendChild(el);\n });\n\n \/\/ Rows\n const plan = plans[key];\n plan.rows.forEach(row => {\n const label = document.createElement(\"div\");\n label.className = \"row-label\";\n label.textContent = row.name;\n grid.appendChild(label);\n\n makeRowCells(row).forEach(c => grid.appendChild(c));\n });\n\n document.getElementById(\"planLabel\").textContent = plan.label;\n }\n\n \/\/ Tabs\n document.querySelectorAll(\".tab\").forEach(tab => {\n tab.addEventListener(\"click\", () => {\n document.querySelectorAll(\".tab\").forEach(t => t.classList.remove(\"active\"));\n tab.classList.add(\"active\");\n renderPlan(tab.dataset.plan);\n });\n });\n\n \/\/ Initial render\n renderPlan(\"opt1\");\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>KNDS \u00d7 Stepstone | Employer Branding Pitch KNDS \u00d7 Stepstone Employer Branding \u2022 Jahresplanung 12 Monate L\u00f6sungen Kalkulation Kampagnenplanung Jahresbudget: 100.000 \u20ac \u2022 Fokus: Employer Branding Zukunftstechnologie braucht Zukunftstalente. KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur auf Stepstone machen wir KNDS sichtbar, […]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24055","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>KNDS Kampagnenplanung 1291887 - DE B2C<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KNDS Kampagnenplanung 1291887\" \/>\n<meta property=\"og:description\" content=\"KNDS \u00d7 Stepstone | Employer Branding Pitch KNDS \u00d7 Stepstone Employer Branding \u2022 Jahresplanung 12 Monate L\u00f6sungen Kalkulation Kampagnenplanung Jahresbudget: 100.000 \u20ac \u2022 Fokus: Employer Branding Zukunftstechnologie braucht Zukunftstalente. KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur auf Stepstone machen wir KNDS sichtbar, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\" \/>\n<meta property=\"og:site_name\" content=\"DE B2C\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T13:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\",\"url\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\",\"name\":\"KNDS Kampagnenplanung 1291887 - DE B2C\",\"isPartOf\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\",\"datePublished\":\"2026-02-06T09:44:27+00:00\",\"dateModified\":\"2026-02-09T13:32:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage\",\"url\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\",\"contentUrl\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KNDS Kampagnenplanung 1291887\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website\",\"url\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/\",\"name\":\"DE B2C\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"KNDS Kampagnenplanung 1291887 - DE B2C","robots":{"index":"index","follow":"nofollow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/","og_locale":"en_US","og_type":"article","og_title":"KNDS Kampagnenplanung 1291887","og_description":"KNDS \u00d7 Stepstone | Employer Branding Pitch KNDS \u00d7 Stepstone Employer Branding \u2022 Jahresplanung 12 Monate L\u00f6sungen Kalkulation Kampagnenplanung Jahresbudget: 100.000 \u20ac \u2022 Fokus: Employer Branding Zukunftstechnologie braucht Zukunftstalente. KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur auf Stepstone machen wir KNDS sichtbar, […]","og_url":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/","og_site_name":"DE B2C","article_modified_time":"2026-02-09T13:32:09+00:00","og_image":[{"url":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/","url":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/","name":"KNDS Kampagnenplanung 1291887 - DE B2C","isPartOf":{"@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage"},"image":{"@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg","datePublished":"2026-02-06T09:44:27+00:00","dateModified":"2026-02-09T13:32:09+00:00","breadcrumb":{"@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#primaryimage","url":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg","contentUrl":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/"},{"@type":"ListItem","position":2,"name":"KNDS Kampagnenplanung 1291887"}]},{"@type":"WebSite","@id":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website","url":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/","name":"DE B2C","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/pages\/24055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/comments?post=24055"}],"version-history":[{"count":17,"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/pages\/24055\/revisions"}],"predecessor-version":[{"id":24147,"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/pages\/24055\/revisions\/24147"}],"wp:attachment":[{"href":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-json\/wp\/v2\/media?parent=24055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":24055,"date":"2026-02-06T09:44:27","date_gmt":"2026-02-06T09:44:27","guid":{"rendered":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/?page_id=24055"},"modified":"2026-02-09T13:32:09","modified_gmt":"2026-02-09T13:32:09","slug":"knds-kampagnenplanung-1291887","status":"publish","type":"page","link":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/","title":{"rendered":"KNDS Kampagnenplanung 1291887"},"content":{"rendered":"\n\n\n\n \n \n KNDS \u00d7 Stepstone | Employer Branding Pitch<\/title>\n\n \n <style>\n @font-face{\n font-family:'Relative Pro';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Book-Pro.woff2') format('woff2');\n font-weight:400; font-style:normal;\n }\n @font-face{\n font-family:'Relative Medium';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Medium-Pro.woff2') format('woff2');\n font-weight:500; font-style:normal;\n }\n @font-face{\n font-family:'Relative Pro Bold';\n src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Bold-Pro.woff2') format('woff2');\n font-weight:700; font-style:normal;\n }\n\n :root{\n \/* KNDS Primary (Blue) *\/\n --knds:#00274B;\n\n \/* Stepstone Gradient *\/\n --stst-g1:#5bdce3;\n --stst-g2:#f0e7da;\n --stst-g3:#ffb0a1;\n\n --bg1:#ffffff;\n --bg2:#f6f7f9;\n --text:#0b1f3a;\n --muted:#5b6472;\n\n --radius:18px;\n --shadow:0 18px 50px rgba(11,31,58,.12);\n --shadow2:0 10px 26px rgba(11,31,58,.10);\n --border:1px solid rgba(16,42,74,.10);\n\n --container:1140px;\n --frame:2px;\n }\n\n *{ box-sizing:border-box; }\n html{ scroll-behavior:smooth; }\n body{\n margin:0;\n font-family:'Relative Pro', system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\n color:var(--text);\n background:\n radial-gradient(1200px 700px at 10% 0%, rgba(0,39,75,.07), rgba(255,255,255,0) 60%),\n linear-gradient(180deg, var(--bg1) 0%, #fbfbfc 40%, var(--bg2) 100%);\n line-height:1.55;\n }\n\n a{ color:inherit; }\n .container{ max-width:var(--container); margin:0 auto; padding:0 20px; }\n .grid{ display:grid; gap:18px; }\n .grid-2{ grid-template-columns:1.15fr .85fr; }\n .grid-3{ grid-template-columns:repeat(3,1fr); }\n @media (max-width:980px){ .grid-2,.grid-3{ grid-template-columns:1fr; } }\n\n .card{\n background:#fff;\n border:var(--border);\n border-radius:var(--radius);\n box-shadow:var(--shadow2);\n }\n\n \/* Stepstone gradient frame *\/\n .gradient-frame{\n display:block;\n border-radius:calc(var(--radius) + var(--frame));\n padding:var(--frame);\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n box-shadow:var(--shadow);\n }\n .gradient-frame > .card{\n border:none; box-shadow:none;\n border-radius:var(--radius);\n width:100%;\n }\n\n .pill{\n display:inline-flex; align-items:center; gap:8px;\n padding:8px 12px;\n border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n color:var(--knds);\n font-family:'Relative Medium',sans-serif;\n font-size:.95rem;\n white-space:nowrap;\n }\n\n .btn{\n display:inline-flex; align-items:center; justify-content:center; gap:10px;\n background:var(--knds);\n color:#fff;\n padding:14px 18px;\n border-radius:999px;\n text-decoration:none;\n font-family:'Relative Pro Bold',sans-serif;\n letter-spacing:.2px;\n border:1px solid rgba(0,0,0,0);\n transition:transform .12s ease, filter .12s ease, box-shadow .12s ease;\n box-shadow:0 12px 26px rgba(0,39,75,.26);\n }\n .btn:hover{ transform:translateY(-1px); filter:brightness(.95); }\n .btn.secondary{\n background:transparent;\n color:var(--knds);\n border:1px solid rgba(0,39,75,.22);\n box-shadow:none;\n }\n .btn.secondary:hover{ background:rgba(0,39,75,.06); }\n\n h1,h2,h3{ margin:0 0 10px 0; line-height:1.15; }\n h1{ font-family:'Relative Pro Bold',sans-serif; font-size:clamp(2.05rem, 3.5vw, 3.15rem); }\n h2{ font-family:'Relative Pro Bold',sans-serif; font-size:clamp(1.35rem, 2.4vw, 1.85rem); }\n h3{ font-family:'Relative Pro Bold',sans-serif; font-size:1.14rem; }\n p{ margin:0 0 12px 0; color:rgba(11,31,58,.95); }\n .muted{ color:var(--muted); }\n .tiny{ font-size:.86rem; }\n .small{ font-size:.98rem; }\n\n \/* Topbar *\/\n .topbar{\n position:sticky; top:0; z-index:50;\n background:rgba(255,255,255,.86);\n backdrop-filter: blur(10px);\n border-bottom:1px solid rgba(16,42,74,.10);\n }\n .topbar-inner{\n display:flex; align-items:center; justify-content:space-between;\n padding:14px 0;\n gap:16px;\n }\n .brand{ display:flex; align-items:center; gap:12px; min-width:240px; }\n .brand img{ height:22px; width:auto; display:block; }\n .brand-title{ display:flex; flex-direction:column; gap:2px; }\n .brand-title strong{ font-family:'Relative Pro Bold',sans-serif; }\n .nav{\n display:flex; gap:10px; align-items:center; flex-wrap:wrap; justify-content:flex-end;\n }\n .nav a{\n color:rgba(11,31,58,.90);\n text-decoration:none;\n font-family:'Relative Medium',sans-serif;\n font-size:.95rem;\n padding:8px 10px;\n border-radius:999px;\n transition:background .12s ease;\n }\n .nav a:hover{ background:rgba(0,39,75,.06); }\n @media (max-width:760px){ .brand{min-width:auto} .nav{display:none} }\n\n \/* Hero *\/\n .hero{ padding:52px 0 18px; }\n .hero-inner{ padding:28px; }\n .hero-bg{\n position:relative;\n border-radius:var(--radius);\n overflow:hidden;\n background:\n radial-gradient(1000px 600px at 10% 10%, rgba(91,220,227,.28), rgba(255,255,255,0) 60%),\n radial-gradient(1000px 600px at 90% 30%, rgba(255,176,161,.18), rgba(255,255,255,0) 55%),\n linear-gradient(135deg, rgba(0,39,75,.06), rgba(0,39,75,0));\n }\n .hero-bg:before{\n content:\"\";\n position:absolute; inset:-2px;\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n opacity:.14;\n filter:blur(18px);\n }\n .hero-content{\n position:relative;\n display:grid;\n grid-template-columns:1.2fr .8fr;\n gap:18px;\n align-items:stretch;\n }\n @media (max-width:980px){ .hero-content{ grid-template-columns:1fr; } }\n\n .kpis{ display:grid; gap:10px; }\n .kpi{\n padding:14px 14px;\n border-radius:16px;\n border:1px solid rgba(0,39,75,.10);\n background:rgba(255,255,255,.78);\n }\n .kpi strong{\n display:block; font-family:'Relative Pro Bold',sans-serif;\n font-size:1.05rem; color:var(--knds);\n }\n .kpi span{ color:var(--muted); font-size:.92rem; }\n .cta-row{ display:flex; gap:12px; flex-wrap:wrap; margin-top:14px; }\n\n section{ padding:48px 0; }\n .section-title{ display:flex; align-items:flex-end; justify-content:space-between; gap:14px; margin-bottom:14px; }\n .section-title .right{ display:flex; gap:10px; flex-wrap:wrap; justify-content:flex-end; }\n.section-space{ margin-top:28px; }\n .divider{ height:1px; background:rgba(16,42,74,.10); margin:18px 0; }\n\n \/* Modules (Accordion) *\/\n details.module{\n border-radius:var(--radius);\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n overflow:hidden;\n box-shadow:var(--shadow2);\n }\n details.module + details.module{ margin-top:14px; }\n summary{\n list-style:none;\n cursor:pointer;\n padding:18px 18px;\n display:flex; align-items:center; justify-content:space-between; gap:14px;\n user-select:none;\n background:linear-gradient(180deg, rgba(0,39,75,.03), rgba(0,39,75,0));\n }\n summary::-webkit-details-marker{ display:none; }\n\n .module-left{ display:flex; align-items:center; gap:12px; }\n .icon{\n width:44px; height:44px;\n border-radius:14px;\n background:rgba(0,39,75,.07);\n border:1px solid rgba(0,39,75,.10);\n display:grid; place-items:center;\n flex:0 0 auto;\n }\n .icon svg{ width:22px; height:22px; fill:var(--knds); opacity:.95; }\n .module-title{ display:flex; flex-direction:column; gap:2px; }\n .module-title strong{ font-family:'Relative Pro Bold',sans-serif; font-size:1.05rem; color:var(--knds); }\n .module-title span{ color:var(--muted); font-size:.92rem; }\n\n .chev{\n width:38px; height:38px;\n border-radius:999px;\n background:rgba(0,39,75,.07);\n border:1px solid rgba(0,39,75,.10);\n display:grid; place-items:center;\n transition:transform .18s ease;\n color:var(--knds);\n }\n details[open] summary .chev{ transform:rotate(180deg); }\n\n .module-body{ padding:0 18px 18px; }\n .module-grid{\n display:grid;\n grid-template-columns: 1.05fr .95fr;\n gap:14px;\n align-items:stretch;\n margin-top:6px;\n }\n @media (max-width:980px){ .module-grid{ grid-template-columns:1fr; } }\n\n \/* Alternating *\/\n .module-grid.alt{ grid-template-columns: .95fr 1.05fr; }\n @media (max-width:980px){ .module-grid.alt{ grid-template-columns:1fr; } }\n\n .module-panel{\n border-radius:16px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(246,247,249,.60);\n padding:14px;\n }\n\n .mock{\n border-radius:16px;\n border:1px solid rgba(16,42,74,.12);\n overflow:hidden;\n background:#fff;\n box-shadow:0 10px 24px rgba(11,31,58,.10);\n }\n .mock img{ width:100%; height:auto; display:block; }\n .mock-cap{ padding:10px 12px; font-size:13px; color:rgba(11,31,58,.75); }\n .mock-art{\n padding:16px;\n background:\n radial-gradient(800px 400px at 20% 10%, rgba(91,220,227,.22), rgba(255,255,255,0) 60%),\n radial-gradient(800px 400px at 80% 20%, rgba(255,176,161,.16), rgba(255,255,255,0) 60%),\n linear-gradient(135deg, rgba(0,39,75,.06), rgba(0,39,75,0));\n }\n .mock-ui{\n border-radius:14px;\n border:1px solid rgba(0,39,75,.10);\n background:#fff;\n overflow:hidden;\n }\n .mock-ui .bar{\n height:40px;\n background:linear-gradient(90deg, rgba(0,39,75,.12), rgba(0,39,75,.04));\n display:flex; align-items:center; justify-content:space-between;\n padding:0 12px;\n font-family:'Relative Medium',sans-serif;\n color:rgba(0,39,75,.85);\n font-size:.92rem;\n }\n .mock-ui .content{ padding:14px; display:grid; gap:10px; }\n .skeleton{\n height:12px; border-radius:999px;\n background:linear-gradient(90deg, rgba(0,39,75,.08), rgba(0,39,75,.03));\n }\n .skeleton.w60{ width:60%; }\n .skeleton.w80{ width:80%; }\n .skeleton.w40{ width:40%; }\n .badge{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px; border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n font-family:'Relative Medium',sans-serif;\n color:var(--knds);\n font-size:.9rem;\n }\n ul.bullets{ margin:10px 0 0 0; padding-left:20px; list-style:disc; }\n ul.bullets li{ margin:8px 0; color:rgba(11,31,58,.95); font-size:.98rem; }\n\n \/* Options *\/\n .options{ padding:22px; }\n .option-card{\n padding:18px;\n border-radius:18px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n box-shadow:var(--shadow2);\n position:relative;\n overflow:hidden;\n }\n .option-card:before{\n content:\"\";\n position:absolute; inset:-2px -2px auto -2px;\n height:6px;\n background:linear-gradient(90deg,var(--stst-g1),var(--stst-g2),var(--stst-g3));\n opacity:.95;\n }\n .option-tag{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px;\n border-radius:999px;\n background:rgba(0,39,75,.06);\n border:1px solid rgba(0,39,75,.10);\n font-family:'Relative Medium',sans-serif;\n font-size:.9rem;\n color:var(--knds);\n margin-bottom:10px;\n }\n .price{\n font-family:'Relative Pro Bold',sans-serif;\n font-size:1.75rem;\n margin:10px 0 6px;\n color:var(--knds);\n }\n .price .tiny{ font-size:.9rem; color:rgba(0,39,75,.75); font-family:'Relative Medium',sans-serif; }\n .option-list{ margin:12px 0 0 0; padding-left:20px; list-style:disc; }\n .option-list li{ margin:8px 0; font-size:.98rem; }\n .calc{\n margin-top:12px;\n padding:12px;\n border-radius:14px;\n border:1px solid rgba(0,39,75,.10);\n background:rgba(246,247,249,.55);\n display:grid;\n gap:6px;\n font-size:.95rem;\n }\n .calc-row{ display:flex; justify-content:space-between; gap:10px; }\n .calc-row strong{ font-family:'Relative Pro Bold',sans-serif; }\n .calc-row.discount strong{ color:#0c7a4b; }\n .calc-row.total strong{ color:var(--knds); }\n\n \/* Tabs (Gantt toggle) *\/\n .tabs{\n display:flex; gap:10px; flex-wrap:wrap;\n margin:6px 0 14px;\n }\n .tab{\n appearance:none;\n border:1px solid rgba(0,39,75,.18);\n background:#fff;\n color:rgba(0,39,75,.88);\n font-family:'Relative Medium',sans-serif;\n border-radius:999px;\n padding:10px 12px;\n cursor:pointer;\n transition:background .12s ease, transform .12s ease;\n }\n .tab:hover{ background:rgba(0,39,75,.05); transform:translateY(-1px); }\n .tab.active{\n background:var(--knds);\n color:#fff;\n border-color:rgba(0,0,0,0);\n box-shadow:0 10px 20px rgba(0,39,75,.18);\n }\n\n \/* Gantt *\/\n .gantt-wrap{\n border-radius:18px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.94);\n box-shadow:var(--shadow2);\n overflow:hidden;\n }\n .gantt-head{\n padding:14px 14px 10px;\n background:linear-gradient(180deg, rgba(0,39,75,.03), rgba(0,39,75,0));\n display:flex; align-items:flex-end; justify-content:space-between; gap:10px; flex-wrap:wrap;\n }\n .gantt{\n padding:0 14px 14px;\n overflow:auto;\n }\n .months{\n display:grid;\n grid-template-columns:220px repeat(12, 64px);\n gap:8px;\n align-items:center;\n min-width: 220px + (12 * 64px);\n }\n .m-label{\n font-family:'Relative Medium',sans-serif;\n font-size:.86rem;\n color:rgba(11,31,58,.72);\n text-align:center;\n padding:6px 0;\n border-radius:10px;\n background:rgba(246,247,249,.65);\n border:1px solid rgba(16,42,74,.08);\n }\n .row-label{\n font-family:'Relative Pro Bold',sans-serif;\n font-size:.92rem;\n color:rgba(0,39,75,.92);\n padding:10px 12px;\n border-radius:12px;\n background:rgba(246,247,249,.65);\n border:1px solid rgba(16,42,74,.08);\n position:sticky;\n left:0;\n z-index:2;\n }\n .cell{\n height:34px;\n border-radius:10px;\n border:1px solid rgba(16,42,74,.08);\n background:rgba(246,247,249,.55);\n position:relative;\n }\n .bar{\n position:absolute; inset:5px 5px 5px 5px;\n border-radius:8px;\n background:rgba(0,39,75,.14);\n border:1px solid rgba(0,39,75,.18);\n }\n .bar.hub{\n background:linear-gradient(90deg, rgba(0,39,75,.22), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.20);\n }\n .bar.audio{\n background:linear-gradient(90deg, rgba(91,220,227,.55), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.16);\n }\n .bar.follow{\n background:linear-gradient(90deg, rgba(255,176,161,.55), rgba(0,39,75,.10));\n border-color:rgba(0,39,75,.16);\n }\n .dot{\n position:absolute;\n width:10px; height:10px;\n border-radius:999px;\n background:var(--knds);\n box-shadow:0 6px 14px rgba(0,39,75,.22);\n top:50%;\n left:50%;\n transform:translate(-50%,-50%);\n }\n .dot.es{ background:#0b86ca; } \/* e-shot *\/\n .legend{\n display:flex; gap:10px; flex-wrap:wrap; align-items:center;\n font-size:.9rem; color:rgba(11,31,58,.78);\n }\n .legend span{\n display:inline-flex; align-items:center; gap:8px;\n padding:6px 10px; border-radius:999px;\n border:1px solid rgba(16,42,74,.10);\n background:rgba(255,255,255,.75);\n }\n .swatch{\n width:14px; height:14px; border-radius:4px;\n border:1px solid rgba(0,0,0,.08);\n }\n .swatch.hub{ background:rgba(0,39,75,.18); }\n .swatch.follow{ background:rgba(255,176,161,.55); }\n .swatch.audio{ background:rgba(91,220,227,.55); }\n .swatch.es{ background:#0b86ca; border-radius:999px; }\n\n \/* Footer *\/\n footer{\n padding:26px 0 44px;\n color:rgba(11,31,58,.78);\n }\n .footer-card{ padding:18px; }\n.mock a:hover img{\n transform: scale(1.01);\n transition: transform .2s ease;\n}\n <\/style>\n<\/head>\n\n<body>\n \n <div class=\"topbar\">\n <div class=\"container\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <img decoding=\"async\" alt=\"Stepstone\" src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/themes\/StSt-B2C\/img\/logo-stepstone.svg\">\n <div class=\"brand-title\">\n <strong>KNDS \u00d7 Stepstone<\/strong>\n <span class=\"muted tiny\">Employer Branding \u2022 Jahresplanung 12 Monate<\/span>\n <\/div>\n <\/div>\n\n <nav class=\"nav\" aria-label=\"Inhaltsnavigation\">\n <a href=\"#module\">L\u00f6sungen<\/a>\n <a href=\"#pakete\">Kalkulation<\/a>\n <a href=\"#planung\">Kampagnenplanung<\/a>\n <\/nav>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"container hero\" id=\"top\">\n <span class=\"gradient-frame\">\n <div class=\"card hero-bg\">\n <div class=\"hero-inner\">\n <div class=\"hero-content\">\n <div>\n <span class=\"pill\">Jahresbudget: <strong>100.000 \u20ac<\/strong> \u2022 Fokus: Employer Branding<\/span>\n <h1 style=\"margin-top:12px;\">Zukunftstechnologie braucht Zukunftstalente.<\/h1>\n <p class=\"muted\">\n KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die\n Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur\n auf Stepstone machen wir KNDS <strong>sichtbar, erlebbar und relevant<\/strong> \u2013 vom ersten Touchpoint bis zur Bewerbung.\n <\/p>\n\n <div class=\"cta-row\">\n <a class=\"btn\" href=\"#pakete\">Zu den 3 Optionen<\/a>\n <a class=\"btn secondary\" href=\"https:\/\/jobs.knds.de\/?currentPage=1&pageSize=6\" target=\"_blank\" rel=\"noopener\">KNDS Karriere-Seite ansehen<\/a>\n <\/div>\n\n <div class=\"divider\"><\/div>\n\n <div class=\"grid grid-3\">\n <div class=\"kpi\">\n <strong>1 Hub als Zentrale<\/strong>\n <span>Company Hub Premium b\u00fcndelt alle Inhalte & Kampagnen.<\/span>\n <\/div>\n <div class=\"kpi\">\n <strong>Always-on + Peaks<\/strong>\n <span>Kontinuit\u00e4t \u00fcber 12 Monate \u2013 mit gezielten Aktivierungsimpulsen.<\/span>\n <\/div>\n <div class=\"kpi\">\n <strong>Messbar & planbar<\/strong>\n <span>Kampagnenlogik als Jahres-Gantt \u2013 transparent f\u00fcr alle Stakeholder.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"kpis\">\n <div class=\"card\" style=\"padding:16px; border-radius:18px;\">\n <h3 style=\"margin-bottom:6px;\">Zielgruppen, die wir priorisieren<\/h3>\n <ul class=\"bullets\" style=\"margin-top:8px;\">\n <li>Engineering & Entwicklung<\/li>\n <li>IT & Digitalisierung<\/li>\n <li>Produktion, Technik & Instandhaltung<\/li>\n <li>Supply Chain, Verwaltung & kaufm\u00e4nnische Rollen<\/li>\n <\/ul>\n <div style=\"margin-top:12px; display:flex; gap:8px; flex-wrap:wrap;\">\n <span class=\"badge\">Awareness<\/span>\n <span class=\"badge\">Retargeting<\/span>\n <span class=\"badge\">Activation<\/span>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"padding:16px; border-radius:18px;\">\n <h3 style=\"margin-bottom:6px;\">Baukasten (Employer Branding)<\/h3>\n <p class=\"muted small\" style=\"margin-bottom:0;\">\n Company Hub Premium \u2022 Landing Pages \u2022 Follow Ad Pro \u2022 Audio Ads \u2022 e-Shots \u2022 Videostellenanzeigen\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n <\/div>\n\n \n <div class=\"container\" id=\"module\">\n <div class=\"section-title\">\n <div>\n <h2>Unsere Module f\u00fcr KNDS<\/h2>\n <p class=\"muted\" style=\"margin:0;\">Aufklappbar wie bei der Targobank-Pitchseite \u2013 Mock-up & Erkl\u00e4rung im Wechsel.<\/p>\n <\/div>\n <\/div>\n\n \n <details class=\"module\" open>\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M4 4h16v4H4V4zm0 6h10v10H4V10zm12 0h4v10h-4V10z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Company Hub Premium<\/strong>\n <span>Die zentrale Arbeitgeber-Experience auf Stepstone<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <img decoding=\"async\" alt=\"Company Hub Premium Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2025\/10\/bundeswehr_companymatch-scaled.jpg\">\n <div class=\"mock-cap\">Mock-up: Company Hub Premium (Beispielansicht)<\/div>\n <\/div>\n\n <div class=\"module-panel\">\n <p>\n Der <strong>Company Hub Premium<\/strong> ist der zentrale Anlaufpunkt f\u00fcr alle Kandidat:innen auf Stepstone.\n Hier b\u00fcndeln wir den gesamten KNDS-Auftritt \u2013 inkl. Landingpages, Kampagnen-Traffic und Content.\n <\/p>\n <ul class=\"bullets\">\n <li><strong>Fundament<\/strong> f\u00fcr die komplette Employer-Branding-Architektur<\/li>\n <li><strong>Bis zu 12<\/strong> zielgruppenspezifische Landingpages (Storytelling je Berufsgruppe)<\/li>\n <li>Strukturierte Candidate Journey (Hub \u2192 Landingpage \u2192 Job \u2192 Bewerbung)<\/li>\n <li>Optional: KI-Fragemodul f\u00fcr interaktive Candidate Experience<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Jahreslizenz:<\/strong> 15.000 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16v2H4V6zm0 4h10v2H4v-2zm0 4h16v2H4v-2zm0 4h10v2H4v-2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Landing Pages<\/strong>\n <span>Zielgruppengenaues Storytelling \u2013 der Conversion-Booster<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n <div class=\"module-panel\">\n <p>\n Landingpages \u00fcbersetzen die KNDS-Arbeitgebermarke in <strong>relevante, zielgruppenspezifische Inhalte<\/strong>.\n So bekommt jede Berufsgruppe genau die Argumente, die sie wirklich bewegen.\n <\/p>\n <ul class=\"bullets\">\n <li>Ansprache nach Zielgruppen (z. B. Engineering, IT, Produktion, Verwaltung)<\/li>\n <li>Mehr Relevanz = bessere Conversion (Traffic \u2192 Bewerbung)<\/li>\n <li>Perfekte Verzahnung mit <strong>Follow Ad Pro<\/strong> (Retargeting) & <strong>Audio Ads<\/strong> (Awareness)<\/li>\n <li>Einheitliche Darstellung im Company Hub Premium<\/li>\n <\/ul>\n <p class=\"small muted\" style=\"margin-top:10px;\">\n Hinweis: Landingpages werden im Zusammenspiel mit dem Company Hub Premium als zentrale Architektur gedacht.\n <\/p>\n <\/div>\n\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-landing-page-mock-1291887\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"KNDS Landing Page Mock-up \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Landing Page Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/www.stepstone.de_karriere-bewerbungstipps_knds-landing-page-mock-1291887_.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">\n Mock-up: KNDS Landing Page (klickbar)\n <\/div>\n<\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 2a10 10 0 100 20 10 10 0 000-20zm1 5v6l4 2-.8 1.6L11 14V7h2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Follow Ad Pro<\/strong>\n <span>Re-Targeting auf 10.000+ Websites \u2013 zur\u00fcck zur Bewerbung<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/follow-ad-pro\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Follow Ad Pro Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Follow Ad Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/Banner_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS Follow Ad (klickbar)<\/div>\n<\/div>\n\n <div class=\"module-panel\">\n <p>\n Mit <strong>Follow Ad Pro<\/strong> erreichen wir Talente erneut, die bereits Interesse an \u00e4hnlichen Jobs gezeigt haben \u2013\n und f\u00fchren sie effizient zur\u00fcck zur Landingpage oder in den Company Hub.\n <\/p>\n <ul class=\"bullets\">\n <li>Ausspielung auf <strong>10.000+ Partner-Websites<\/strong> (News, Lifestyle, Freizeit \u2026)<\/li>\n <li>Geringe Streuverluste durch zielgruppenspezifisches Targeting<\/li>\n <li><strong>Co-Branding<\/strong> (Stepstone wirkt wie Empfehlung \u2192 mehr Vertrauen)<\/li>\n <li>Ideal als Peak-Mechanik in einem Always-on-Jahr<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Kampagne:<\/strong> 12.999 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n<details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\">\n <path d=\"M3 10v4h4l5 4V6L7 10H3zm13.5 2a4.5 4.5 0 00-2.5-4v8a4.5 4.5 0 002.5-4zM14 3.23v2.06a7 7 0 010 13.42v2.06a9 9 0 000-17.54z\"\/>\n <\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Audio Ads<\/strong>\n <span>Employer Brand \u201ezum H\u00f6ren\u201c \u2013 ideal f\u00fcr Always-on<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\">\n <path d=\"M7 10l5 5 5-5z\"\/>\n <\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n\n <div class=\"module-panel\">\n <p>\n Audio Ads bringen KNDS direkt in den Alltag potenzieller Talente \u2013 beim Pendeln, Sport oder Arbeiten.\n So erreichen wir auch Kandidat:innen, die (noch) nicht aktiv suchen.\n <\/p>\n <ul class=\"bullets\">\n <li>Starker Awareness- und Image-Effekt<\/li>\n <li>Nicht \u00fcberspringbar \u2192 hohe Aufmerksamkeit<\/li>\n <li>Gezieltes Targeting (Region, Interessen, Alter u. v. m.)<\/li>\n <li>Perfekt kombinierbar mit Landingpages \/ Company Hub<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Budgetrahmen:<\/strong> 5.000 \u2013 15.000 \u20ac pro Flight\n <\/p>\n <\/div>\n\n \n <div class=\"mock\">\n <img decoding=\"async\"\n alt=\"Audio Ad Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/KNDS_AudioAd.png\"\n \/>\n <div class=\"mock-cap\">Mock-up: KNDS Audio Ad<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20 4H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>e-Shots<\/strong>\n <span>Gezielte Aktivierung im Postfach \u2013 punktgenau zwischen Peaks<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid\">\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/e-shot\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"e-Shot Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"e-Shot Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/e-Shot_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS e-Shot (klickbar)<\/div>\n<\/div>\n\n <div class=\"module-panel\">\n <p>\n Mit e-Shots platzieren wir KNDS direkt im Postfach passender Kandidat:innen \u2013 basierend auf\n j\u00fcngstem Suchverhalten f\u00fcr \u00e4hnliche Positionen.\n <\/p>\n <ul class=\"bullets\">\n <li>Sehr starker Aktivierungsimpuls (ideal zwischen Kampagnen)<\/li>\n <li>Datengest\u00fctzte Zielgruppenermittlung<\/li>\n <li>Individuelles Branding (Full-Service) im KNDS Look<\/li>\n <li>Reporting nach kurzer Zeit<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Kampagne:<\/strong> 1.299 \u20ac\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/details>\n\n \n <details class=\"module\">\n <summary>\n <div class=\"module-left\">\n <div class=\"icon\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M17 10.5V7c0-1.1-.9-2-2-2H5C3.9 5 3 5.9 3 7v10c0 1.1.9 2 2 2h10c1.1 0 2-.9 2-2v-3.5l4 4v-11l-4 4z\"\/><\/svg>\n <\/div>\n <div class=\"module-title\">\n <strong>Videostellenanzeige<\/strong>\n <span>Authentisch. Nahbar. Performance-stark.<\/span>\n <\/div>\n <\/div>\n <div class=\"chev\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" style=\"fill:currentColor\"><path d=\"M7 10l5 5 5-5z\"\/><\/svg>\n <\/div>\n <\/summary>\n\n <div class=\"module-body\">\n <div class=\"module-grid alt\">\n <div class=\"module-panel\">\n <p>\n 60-Sekunden-Videos geben echten Einblick in Teams, Technologien und Arbeitsalltag bei KNDS \u2013\n perfekt f\u00fcr Aufmerksamkeit, Vertrauen und Differenzierung im Wettbewerb.\n <\/p>\n <ul class=\"bullets\">\n <li>Mehr Aufmerksamkeit als reine Textanzeigen<\/li>\n <li>St\u00e4rkt Arbeitgeber-Authentizit\u00e4t (People & Purpose)<\/li>\n <li>Nutzbar im Company Hub, in Stellenanzeigen & auf weiteren Kan\u00e4len<\/li>\n <li>MP4-Datei zur Weiterverwendung<\/li>\n <\/ul>\n <div class=\"divider\"><\/div>\n <p class=\"small\" style=\"margin-bottom:0;\">\n <strong>Preis pro Video:<\/strong> 1.999 \u20ac\n <\/p>\n <\/div>\n\n <div class=\"mock\">\n <a href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/video-stellenanzeigen\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Video-Stellenanzeigen Produktseite \u00f6ffnen\" style=\"display:block;\">\n <img decoding=\"async\"\n alt=\"Videostellenanzeige Mock-up\"\n src=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/wp-content\/uploads\/2026\/02\/VSTA_KNDS.png\"\n style=\"width:100%; height:auto; display:block;\"\n \/>\n <\/a>\n <div class=\"mock-cap\">Mock-up: KNDS Videostellenanzeige (klickbar)<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/details>\n <\/div>\n\n\n<section id=\"pakete\" class=\"container\">\n <div class=\"section-title\" style=\"margin-top:10px;\">\n <div>\n <h2>3 m\u00f6gliche Kalkulationsoptionen <\/h2>\n <p class=\"muted\" style=\"margin:0;\">\n Alles, was unter\/\u00fcber 100.000 \u20ac liegt, wird beim <strong>Follow Ad Pro Klickbudget<\/strong> \u00fcber den Klickpreis\n <strong>1,29 \u20ac<\/strong> entsprechend abgezogen bzw. hinzugef\u00fcgt.\n <\/p>\n <\/div>\n <\/div>\n\n <span class=\"gradient-frame\">\n <div class=\"card options\">\n <div class=\"grid grid-3\">\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 1 \u2022 Retargeting-Fokus<\/span>\n <h3>6\u00d7 Follow Ad Pro + 6\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 1\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 Follow Ad Pro (Setup)<\/span><strong>77.994,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 e-Shot<\/span><strong>7.794,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>100.788,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>-611,63 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 788,00 \u20ac \/ 1,29 \u20ac = 611,63 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 2 \u2022 Audio-Fokus (Always-on)<\/span>\n <h3>6\u00d7 Audio Ads \u00e0 10k + 1\u00d7 Follow Ad + 1\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 2\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>6\u00d7 Audio Ads \u00e0 10.000 \u20ac<\/span><strong>60.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>1\u00d7 Follow Ad Pro (Setup)<\/span><strong>12.999,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>1\u00d7 e-Shot<\/span><strong>1.299,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>89.298,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>+8.296,12 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 10.702,00 \u20ac \/ 1,29 \u20ac = 8.296,12 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"option-card\">\n <span class=\"option-tag\">Option 3 \u2022 Mix<\/span>\n <h3>3\u00d7 Follow Ad + 10\u00d7 Audio Ads \u00e0 5k + 10\u00d7 e-Shot<\/h3>\n\n <div class=\"calc\" aria-label=\"Kalkulation Option 3\">\n <div class=\"calc-row\"><span>Company Hub Premium<\/span><strong>15.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>3\u00d7 Follow Ad Pro (Setup)<\/span><strong>38.997,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>10\u00d7 Audio Ads \u00e0 5.000 \u20ac<\/span><strong>50.000,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\"><span>10\u00d7 e-Shot<\/span><strong>12.990,00 \u20ac<\/strong><\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row\"><span>Zwischensumme<\/span><strong>116.987,00 \u20ac<\/strong><\/div>\n <div class=\"calc-row\">\n <\/div>\n <div class=\"calc-row\">\n <span>\u2248 Klickanpassung<\/span>\n <strong>-13.167,44 Klicks<\/strong>\n <\/div>\n\n <div class=\"divider\" style=\"margin:10px 0;\"><\/div>\n\n <div class=\"calc-row total\"><span>Gesamt<\/span><strong>100.000,00 \u20ac<\/strong><\/div>\n <div class=\"tiny muted\">\n * Klickanpassung = 16.987,00 \u20ac \/ 1,29 \u20ac = 13.167,44 (praktisch wird auf ganze Klicks im Setup gerundet).\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <div class=\"divider\"><\/div>\n <p class=\"muted tiny\" style=\"margin:0;\">\n Hinweis: Die Ausgleichslogik wird ausschlie\u00dflich \u00fcber das Follow Ad Pro Klickbudget gesteuert (CPC 1,29 \u20ac).\n In der Umsetzung wird die Klickzahl auf ganze Klicks gerundet.\n <\/p>\n <\/div>\n <\/span>\n<\/section>\n<p><\/p>\n<p><\/p>\n\n<section id=\"planung\" class=\"container\" style=\"margin-top:48px;\">\n <div class=\"section-title\">\n <div>\n <h2>Kampagnenplanung (Jan\u2013Dez)<\/h2>\n <p class=\"muted\" style=\"margin:0;\">\n Company Hub Premium l\u00e4uft in allen Optionen durchg\u00e4ngig \u00fcber 12 Monate.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"tabs\" role=\"tablist\">\n <button class=\"tab active\" data-plan=\"opt1\">Option 1 \u00b7 Retargeting<\/button>\n <button class=\"tab\" data-plan=\"opt2\">Option 2 \u00b7 Audio Fokus<\/button>\n <button class=\"tab\" data-plan=\"opt3\">Option 3 \u00b7 Mix<\/button>\n <\/div>\n\n <div class=\"gantt-wrap\">\n <div class=\"gantt-head\">\n <h3 style=\"margin:0;\">Jahres-Gantt<\/h3>\n <span class=\"pill\" id=\"planLabel\">Aktiv: Option 1 \u00b7 Retargeting-Fokus<\/span>\n <\/div>\n\n <div class=\"gantt\">\n <div class=\"months\" id=\"ganttGrid\"><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n \/* ====== FIX: Monate sind Jan -> Dez (nicht M\u00e4r -> Feb) ====== *\/\n const months = [\"Jan\",\"Feb\",\"M\u00e4r\",\"Apr\",\"Mai\",\"Jun\",\"Jul\",\"Aug\",\"Sep\",\"Okt\",\"Nov\",\"Dez\"];\n\n function makeRowCells({bars=[], dots=[]}) {\n const cells = [];\n for (let m = 1; m <= 12; m++) {\n const cell = document.createElement(\"div\");\n cell.className = \"cell\";\n\n const barHere = bars.find(b => m >= b.start && m <= b.end);\n if (barHere) {\n const bar = document.createElement(\"div\");\n bar.className = \"bar \" + barHere.type;\n cell.appendChild(bar);\n }\n\n const dotHere = dots.find(d => d.month === m);\n if (dotHere) {\n const dot = document.createElement(\"div\");\n dot.className = \"dot \" + dotHere.type;\n cell.appendChild(dot);\n }\n\n cells.push(cell);\n }\n return cells;\n }\n\n const plans = {\n \/* ================= OPTION 1 ================= *\/\n opt1: {\n label: \"Aktiv: Option 1 \u00b7 Retargeting-Fokus (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n \/* Follow Ad alle 2 Monate: Jan, M\u00e4r, Mai, Jul, Sep, Nov *\/\n bars: [\n { start: 1, end: 1, type: \"follow\" }, \/\/ Jan\n { start: 3, end: 3, type: \"follow\" }, \/\/ M\u00e4r\n { start: 5, end: 5, type: \"follow\" }, \/\/ Mai\n { start: 7, end: 7, type: \"follow\" }, \/\/ Jul\n { start: 9, end: 9, type: \"follow\" }, \/\/ Sep\n { start: 11, end: 11, type: \"follow\" } \/\/ Nov\n ],\n dots: []\n },\n {\n name: \"e-Shots\",\n \/* Dazwischen: Feb, Apr, Jun, Aug, Okt, Dez *\/\n bars: [],\n dots: [2,4,6,8,10,12].map(m => ({ month: m, type: \"es\" }))\n },\n {\n name: \"Audio Ads\",\n bars: [],\n dots: []\n }\n ]\n },\n\n \/* ================= OPTION 2 ================= *\/\n opt2: {\n label: \"Aktiv: Option 2 \u00b7 Audio Always-on (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Audio Ads\",\n \/* alle 2 Monate: Jan, M\u00e4r, Mai, Jul, Sep, Nov *\/\n bars: [1,3,5,7,9,11].map(m => ({ start: m, end: m, type: \"audio\" })),\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n bars: [{ start: 6, end: 6, type: \"follow\" }], \/\/ Jun\n dots: []\n },\n {\n name: \"e-Shots\",\n dots: [{ month: 8, type: \"es\" }], \/\/ Aug\n bars: []\n }\n ]\n },\n\n \/* ================= OPTION 3 ================= *\/\n opt3: {\n label: \"Aktiv: Option 3 \u00b7 Mix (Jan\u2013Dez)\",\n rows: [\n {\n name: \"Company Hub Premium\",\n bars: [{ start: 1, end: 12, type: \"hub\" }],\n dots: []\n },\n {\n name: \"Audio Ads\",\n bars: [{ start: 1, end: 12, type: \"audio\" }],\n dots: []\n },\n {\n name: \"Follow Ad Pro\",\n bars: [\n { start: 2, end: 2, type: \"follow\" }, \/\/ Feb\n { start: 6, end: 6, type: \"follow\" }, \/\/ Jun\n { start: 10, end: 10, type: \"follow\" } \/\/ Okt\n ],\n dots: []\n },\n {\n name: \"e-Shots\",\n bars: [],\n dots: [1,2,3,4,5,7,8,9,10,11].map(m => ({ month: m, type: \"es\" }))\n }\n ]\n }\n };\n\n function renderPlan(key) {\n const grid = document.getElementById(\"ganttGrid\");\n grid.innerHTML = \"\";\n\n \/\/ Header (Produkt + Monate)\n const corner = document.createElement(\"div\");\n corner.className = \"m-label\";\n corner.textContent = \"Produkt\";\n grid.appendChild(corner);\n\n months.forEach(m => {\n const el = document.createElement(\"div\");\n el.className = \"m-label\";\n el.textContent = m;\n grid.appendChild(el);\n });\n\n \/\/ Rows\n const plan = plans[key];\n plan.rows.forEach(row => {\n const label = document.createElement(\"div\");\n label.className = \"row-label\";\n label.textContent = row.name;\n grid.appendChild(label);\n\n makeRowCells(row).forEach(c => grid.appendChild(c));\n });\n\n document.getElementById(\"planLabel\").textContent = plan.label;\n }\n\n \/\/ Tabs\n document.querySelectorAll(\".tab\").forEach(tab => {\n tab.addEventListener(\"click\", () => {\n document.querySelectorAll(\".tab\").forEach(t => t.classList.remove(\"active\"));\n tab.classList.add(\"active\");\n renderPlan(tab.dataset.plan);\n });\n });\n\n \/\/ Initial render\n renderPlan(\"opt1\");\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>KNDS \u00d7 Stepstone | Employer Branding Pitch KNDS \u00d7 Stepstone Employer Branding \u2022 Jahresplanung 12 Monate L\u00f6sungen Kalkulation Kampagnenplanung Jahresbudget: 100.000 \u20ac \u2022 Fokus: Employer Branding Zukunftstechnologie braucht Zukunftstalente. KNDS steht f\u00fcr hochmoderne Verteidigungs- und Sicherheitstechnologie \u2013 und f\u00fcr Menschen, die Innovation mit Verantwortung verbinden. Mit einer durchg\u00e4ngigen Employer-Branding-Architektur auf Stepstone machen wir KNDS sichtbar, […]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24055","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>KNDS Kampagnenplanung 1291887 - DE B2C<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/knds-kampagnenplanung-1291887\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KNDS Kampagnenplanung 1291887\" \/>\n<meta property=\"og:description\" content=\"KNDS \u00d7 Stepstone | Employer Branding Pitch KNDS \u00d7 Stepstone Employer Branding \u2022 Jahresplanung 12 Monate L\u00f6sungen Kalkulation Kampagnenplanung Jahresbudget: 100.000 \u20ac \u2022 Fokus: Employer Branding Zukunftstechnologie braucht Zukunftstalente. 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