DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch<\/title>\n\n \n <style>\n @font-face{font-family:'Relative Pro Bold';src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Bold-Pro.woff2') format('woff2');font-weight:bold;font-style:normal}\n @font-face{font-family:'Relative Medium';src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Medium-Pro.woff2') format('woff2');font-weight:500;font-style:normal}\n @font-face{font-family:'Relative Pro';src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Book-Pro.woff2') format('woff2');font-weight:normal;font-style:normal}\n <\/style>\n\n \n <link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Material+Symbols+Rounded:opsz,wght,FILL,GRAD@20..48,200..700,0..1,-50..200&icon_names=open_in_new\" \/>\n\n <style>\n :root{\n --ss-blue:#0C2577;\n --ss-ink:#071235;\n\n --db-red:#e2001a;\n 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.8fr;gap:12px;align-items:stretch}\n @media (max-width: 900px){.price-grid{grid-template-columns:1fr}}\n .price-card{\n border:1px solid var(--line);border-radius:18px;background:#fff;padding:16px;\n box-shadow:0 12px 34px rgba(7,18,53,.08);\n overflow:hidden;\n }\n .price-card .top{display:flex;justify-content:space-between;align-items:flex-start;gap:10px;flex-wrap:wrap}\n .badge-price{\n background:rgba(226,0,26,.10);border:1px solid rgba(226,0,26,.18);\n color:var(--db-black);border-radius:999px;padding:6px 10px;font-weight:900;font-size:12px\n }\n .sum{\n border:2px solid rgba(226,0,26,.20);\n background: radial-gradient(700px 260px at 20% 10%, rgba(226,0,26,.12), transparent 60%),\n radial-gradient(700px 260px at 90% 0%, rgba(12,37,119,.10), transparent 62%),\n #fff;\n }\n .sum .price{\n font-size:36px;font-weight:900;color:var(--db-black);letter-spacing:-.02em;margin-top:8px\n }\n .sum .hint{color:rgba(7,18,53,.70)}\n .rows{display:grid;gap:10px;margin-top:12px}\n .row{\n border:1px solid rgba(0,0,0,.06);border-radius:14px;padding:12px;background:rgba(11,15,20,.03)\n }\n .row .k{font-size:12px;color:rgba(7,18,53,.62);font-weight:900;text-transform:uppercase;letter-spacing:.06em}\n .row .v{margin-top:6px;color:var(--ss-blue);font-weight:900}\n .footnote{font-size:12px;color:rgba(7,18,53,.62);margin-top:10px}\n\n \/* Small header nav *\/\n .mini-nav{\n display:flex;flex-wrap:wrap;gap:10px;align-items:center;justify-content:flex-start;\n margin-top:12px\n }\n .mini-nav a{\n text-decoration:none;\n border:1px solid rgba(255,255,255,.18);\n background:rgba(255,255,255,.08);\n color:#fff;\n padding:8px 10px;border-radius:999px;font-weight:800;font-size:13px\n }\n .mini-nav a:hover{background:rgba(255,255,255,.12)}\n\n \/* Section headings *\/\n .sec-head{\n display:flex;align-items:flex-end;justify-content:space-between;gap:12px;flex-wrap:wrap;\n margin:18px 0 10px\n }\n <\/style>\n<\/head>\n\n<body>\n<div class=\"site-wrapper\">\n <div class=\"content-inner\">\n\n \n <section class=\"section hero grad-frame\" id=\"top\">\n <div class=\"inner hero\">\n <div class=\"hero-inner\">\n <div>\n <div class=\"kicker\">Pitch \u00b7 DB \u00d7 Stepstone<\/div>\n <h1>Gemeinsam Zukunft bewegen<\/h1>\n <div class=\"accent-line\"><\/div>\n <h2>Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt.<\/h2>\n <p class=\"subline\">\n Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent.\n Unsere Aufgabe: <span class=\"bold\">sichtbar in der Region<\/span> sein, <span class=\"bold\">zielgenau aussteuern<\/span>\n \u2013 und dabei die <span class=\"bold\">DB als starke Arbeitgebermarke<\/span> erlebbar machen.\n <\/p>\n <div class=\"mini-nav\">\n <a href=\"#challenge\">Herausforderung<\/a>\n <a href=\"#pilot\">Pilot Case<\/a>\n <a href=\"#wegweiser\">Produkt-Wegweiser<\/a>\n <a href=\"#modules\">L\u00f6sungen<\/a>\n <a href=\"#landingexample\">Landingpage-Beispiel<\/a>\n <a href=\"#pricing\">Angebot<\/a>\n <\/div>\n <\/div>\n\n <div class=\"hero-right\">\n <div class=\"db-logo-wrap\">\n \n <img decoding=\"async\" class=\"db-logo\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\" alt=\"Deutsche Bahn\" \/>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"challenge\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Die Herausforderung<\/span> in der Region<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">\n Unterschiedliche Vertragslogiken, viele lokale Besonderheiten \u2013 und trotzdem ein gemeinsames Ziel: die passenden Talente vor Ort erreichen.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"two-col\">\n <div class=\"card\">\n <h3 class=\"hl\">Ausgangslage<\/h3>\n <ul class=\"list\">\n <li><span class=\"bold\">DB Zentrale<\/span> arbeitet im <span class=\"bold\">Pay-per-AFO<\/span>-Modell (Kosten pro Klick auf \u201eIch bin interessiert\u201c).<\/li>\n <li><span class=\"bold\">Regionalgesellschaften<\/span> haben <span class=\"bold\">eigene Hiring-Budget-Vertr\u00e4ge<\/span> und regionale Zielgruppen.<\/li>\n <li>Die Kunst: <span class=\"bold\">lokal relevant<\/span> kommunizieren und gleichzeitig die <span class=\"bold\">DB als Arbeitgebermarke<\/span> st\u00e4rken.<\/li>\n <li>Wichtig: <span class=\"bold\">regionale Aussteuerung<\/span> (Geo, Berufsgruppen, Interessen) + <span class=\"bold\">klare Landing-Ziele<\/span> zur Conversion.<\/li>\n <\/ul>\n <div class=\"pill-row\">\n <span class=\"pill\">Sichtbarkeit in der Region<\/span>\n <span class=\"pill\">Zielgruppenspezifische Aussteuerung<\/span>\n <span class=\"pill\">Employer Branding + Performance<\/span>\n <span class=\"pill\">Messbarkeit (Klick \/ AFO \/ Bewerbungen)<\/span>\n <\/div>\n <\/div>\n\n <div class=\"card\" id=\"pilot\">\n <h3 class=\"hl\">Pilot Case (Region S\u00fcd-Ost)<\/h3>\n <p class=\"muted\">Ein kostenloser e-Shot Pilot hat gezeigt: die Mechanik funktioniert \u2013 schnell, unkompliziert und mit echtem Impact.<\/p>\n <div class=\"quote\">\n <p class=\"bold\" style=\"color:var(--db-black)\">\n \u201evon der Zusammenarbeit bin ich sehr begeistert. Das war alles durchweg unkompliziert und schnell in der Umsetzung. \ud83d\ude0a\u201c\n <\/p>\n <div class=\"who\">Feedback aus dem Pilot (Region S\u00fcd-Ost)<\/div>\n <\/div>\n <p class=\"muted\" style=\"margin-top:12px\">\n Genau dieses Momentum nutzen wir jetzt: <span class=\"bold\">regional starten<\/span>, <span class=\"bold\">gezielt skalieren<\/span> \u2013 und die DB-Employer-Story konsequent erlebbar machen.\n <\/p>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Zum Angebot<\/a>\n <a class=\"btn ghost\" href=\"#modules\">Zu den L\u00f6sungen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"wegweiser\">\n <div class=\"wegweiser\">\n <div class=\"wegweiser-inner\">\n <div class=\"wegweiser-head\">\n <div>\n <h2><span class=\"hl\">Produkt-Wegweiser<\/span>: Schmerzpunkt \u2192 L\u00f6sung<\/h2>\n <p class=\"muted\">Klick auf einen Schmerzpunkt: Du siehst, welches Produkt ihn l\u00f6st \u2013 inklusive Steuerpunkten. (Pfeiltasten \u2190\/\u2192 funktionieren auch.)<\/p>\n <\/div>\n <div class=\"wegweiser-badge\" id=\"wsBadge\">Ausgew\u00e4hlt: 1\/7<\/div>\n <\/div>\n\n <div class=\"wegweiser-rail\" role=\"tablist\" aria-label=\"Schmerzpunkte\">\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\" data-key=\"reach\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">1<\/div>\n <span class=\"ws-tag\">Regional zu wenig Sichtbarkeit<\/span>\n <\/div>\n <h4 class=\"ws-title\">Follow Ad Pro<\/h4>\n <p class=\"ws-pain\">Wenn Talente eure Region nicht \u201eauf dem Schirm\u201c haben.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"activate\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">2<\/div>\n <span class=\"ws-tag\">Zu wenig Aktivierung<\/span>\n <\/div>\n <h4 class=\"ws-title\">e-Shot<\/h4>\n <p class=\"ws-pain\">Wenn Interesse da ist \u2013 aber der Impuls fehlt.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"alwayson\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">3<\/div>\n <span class=\"ws-tag\">Employer Branding greift zu kurz<\/span>\n <\/div>\n <h4 class=\"ws-title\">Company Hub Premium<\/h4>\n <p class=\"ws-pain\">Wenn Marke & Inhalte nicht dauerhaft erlebbar sind.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"trust\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">4<\/div>\n <span class=\"ws-tag\">Orientierung & Vertrauen<\/span>\n <\/div>\n <h4 class=\"ws-title\">Landing Page<\/h4>\n <p class=\"ws-pain\">Wenn Kandidat:innen Infos suchen \u2013 und abspringen.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"emotion\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">5<\/div>\n <span class=\"ws-tag\">DB-Story h\u00f6rbar machen<\/span>\n <\/div>\n <h4 class=\"ws-title\">Audio Ads<\/h4>\n <p class=\"ws-pain\">Wenn N\u00e4he, Tonalit\u00e4t und Wiedererkennung fehlen.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"understand\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">6<\/div>\n <span class=\"ws-tag\">Job nicht greifbar<\/span>\n <\/div>\n <h4 class=\"ws-title\">Video-Stellenanzeigen<\/h4>\n <p class=\"ws-pain\">Wenn \u201eWie ist es wirklich?\u201c offen bleibt.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"source\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">7<\/div>\n <span class=\"ws-tag\">Schwer zu finden<\/span>\n <\/div>\n <h4 class=\"ws-title\">Talent Finder<\/h4>\n <p class=\"ws-pain\">Wenn Profile selten sind \u2013 und aktiv gefunden werden m\u00fcssen.<\/p>\n <\/button>\n <\/div>\n\n <div class=\"wegweiser-details\" aria-live=\"polite\">\n <div class=\"wd-card\">\n <h3 id=\"wdTitle\">Follow Ad Pro \u2013 regionale Sichtbarkeit bei genau den Richtigen<\/h3>\n <p id=\"wdCopy\">Skalierbare Reichweite in passenden Zielgruppen \u2013 inkl. regionaler Aussteuerung. Ideal, um regionalen Bedarf schnell sichtbar zu machen und planbaren Traffic auf Landing Pages zu leiten.<\/p>\n <ul class=\"wd-list\" id=\"wdBullets\">\n <li>Geo-Targeting (Region \/ Umkreis) + Berufsgruppen-Logik<\/li>\n <li>Always-on Pr\u00e4senz in passenden Umfeldern<\/li>\n <li>Traffic wird auf Landing Pages \/ Jobstrecken gef\u00fchrt<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"wd-card\">\n <h3 style=\"color:var(--db-black);margin-bottom:10px\">Steuerpunkte (Beispiel)<\/h3>\n <div class=\"wd-kpis\" id=\"wdKpis\">\n <div class=\"wd-kpi\"><div class=\"k\">Prim\u00e4rziel<\/div><div class=\"v\">Planbarer Traffic<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">Aussteuerung<\/div><div class=\"v\">Regional \/ Beruf<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">Signal<\/div><div class=\"v\">Klicks \/ Visits<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">N\u00e4chster Step<\/div><div class=\"v\">Landing Page<\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"modules\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">L\u00f6sungen<\/span> f\u00fcr regionale Gesellschaften<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">Jedes Modul erkl\u00e4rt: <span class=\"bold\">WAS<\/span> es macht \u2013 und <span class=\"bold\">WARUM<\/span> es f\u00fcr die Region wirkt.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"modules\">\n\n \n <div class=\"acc\" id=\"mod-hub\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udf10 Company Hub Premium<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Always-on<\/span>\n <span class=\"tag alt\">Arbeitgebermarke<\/span>\n <span class=\"tag dark\">Zentrale B\u00fchne<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Die zentrale Arbeitgeber-B\u00fchne auf Stepstone \u2013 ideal als Dach, auf das regionales Storytelling und Content einzahlt.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Immer sichtbare Arbeitgeberseite mit Content, Benefits, Proof-Elementen & Navigation.<\/li>\n <li>Schafft Orientierung: \u201eWarum DB?\u201c \u2013 und f\u00fchrt in regionale Themen\/Jobs.<\/li>\n <li>Funktioniert als konstanter Touchpoint f\u00fcr alle Kampagnen.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>St\u00e4rkt Vertrauen und Wiedererkennung \u2013 unabh\u00e4ngig von kurzfristigen Peaks.<\/li>\n <li>Verbessert die Conversion, weil Talente einen \u201eHome of Truth\u201c haben.<\/li>\n <li>Unterst\u00fctzt regionale Ansprache durch klare Content-Struktur.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Im Angebot einplanen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-lp\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udda5\ufe0f Landing Page<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Conversion-Ziel<\/span>\n <span class=\"tag alt\">Region & Beruf<\/span>\n <span class=\"tag dark\">Traffic-Hub<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Zielgruppenspezifische Inhalte + klare Conversion-Logik \u2013 der Ort, auf den wir regionalen Traffic konzentrieren.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Erkl\u00e4rt Job & Umfeld in der Region (Aufgaben, Benefits, Arbeitsort, Schichtmodell etc.).<\/li>\n <li>Zeigt Proof (Bilder, Zitate, Video-Snippets) und r\u00e4umt typische Fragen aus.<\/li>\n <li>F\u00fchrt sauber zur n\u00e4chsten Handlung: \u201eIch bin interessiert\u201c \/ Bewerbung \/ Jobliste.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Reduziert Abspr\u00fcnge: Talente finden sofort die relevanten Infos.<\/li>\n <li>Mehr Kontrolle: Eine Seite pro Region\/Berufsgruppe \u2013 messbar optimierbar.<\/li>\n <li>Perfektes Ziel f\u00fcr Follow Ad \/ e-Shot \/ Audio \u2013 alles zahlt auf eine klare Journey ein.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#landingexample\">Beispiel ansehen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-fap\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfaf Follow Ad Pro<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Planbarer Traffic<\/span>\n <span class=\"tag alt\">Geo-Targeting<\/span>\n <span class=\"tag dark\">Upper Funnel<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Bringt Talente aus der Region auf eure Landing Pages \u2013 mit Mindesttraffic und klarer Aussteuerung.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Digitale Sichtbarkeit in passenden Umfeldern (berufs- und interessenbasiert).<\/li>\n <li>Regionale Aussteuerung nach Bedarf (z. B. Region West \/ Nord \/ S\u00fcd \/ Ost).<\/li>\n <li>Leitet Traffic in eine definierte Journey (Landing Page \u2192 AFO\/Bewerbung).<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Planbarer Traffic f\u00fcr Regionen mit akutem Bedarf.<\/li>\n <li>Erzeugt Wiedererkennung: die DB-Botschaft wird in der Region pr\u00e4sent.<\/li>\n <li>Sehr gut kombinierbar mit e-Shot (Aktivierung) und Video (Vertrauen).<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Option B\/C ansehen<\/a>\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/follow-ad-pro\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-eshot\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udcec e-Shot<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Aktivierung<\/span>\n <span class=\"tag alt\">Targeted Mail<\/span>\n <span class=\"tag dark\">Conversion<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Direkt ins Postfach relevanter Stepstone-Talente \u2013 perfekt, um regionales Interesse in Klick\/AFO zu \u00fcbersetzen.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Gezielter Versand an passende Talente (z. B. nach Beruf, Profil, Interessen).<\/li>\n <li>Regionale Varianten m\u00f6glich (eigene Message pro Gesellschaft\/Standort).<\/li>\n <li>Klare CTA-F\u00fchrung auf Landing Page \/ Jobstrecke \/ \u201eIch bin interessiert\u201c.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Sehr schneller Hebel f\u00fcr akute Bedarfe in einzelnen Regionen.<\/li>\n <li>Hohe Relevanz durch zielgruppenspezifische Ansprache.<\/li>\n <li>Erg\u00e4nzt Follow Ad perfekt: erst Reichweite, dann Aktivierung.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/e-shot\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-audio\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfa7 Audio Ads<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Employer Branding<\/span>\n <span class=\"tag alt\">Wiedererkennung<\/span>\n <span class=\"tag dark\">Regional skalierbar<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Macht die DB-Story h\u00f6rbar \u2013 und sorgt f\u00fcr emotionale N\u00e4he in der Region.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Audio-Spots (15\u201330s) transportieren Tonalit\u00e4t, Kultur, Purpose.<\/li>\n <li>Kann regional ausgesteuert werden \u2013 passend zu Bedarfslagen.<\/li>\n <li>Leitet \u00fcber CTA auf Landing Pages, wo Details & Jobs warten.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Starker Markenaufbau: die DB bleibt im Kopf \u2013 auch bei passiven Talenten.<\/li>\n <li>Hebt die Arbeitgebermarke von rein performance-getriebenen Kampagnen ab.<\/li>\n <li>In Option C als Brand-Booster + zus\u00e4tzlicher Traffic-Layer.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Option C ansehen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-video\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfac Video-Stellenanzeigen<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Vertrauen<\/span>\n <span class=\"tag alt\">Job erlebbar<\/span>\n <span class=\"tag dark\">Conversion-Booster<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Mehr Klarheit, mehr Gef\u00fchl, weniger Unsicherheit \u2013 ideal f\u00fcr Berufsgruppen mit hohem Informationsbedarf.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Zeigt Arbeitsumfeld, Team & T\u00e4tigkeit in Sekunden.<\/li>\n <li>Kann pro Berufsgruppe variiert werden (z. B. Technik, Betrieb, Service).<\/li>\n <li>Verl\u00e4ngert Aufmerksamkeit und verbessert den Fit der Bewerbungen.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Reduziert \u201eSprung ins Unbekannte\u201c \u2013 erh\u00f6ht die Abschlusswahrscheinlichkeit.<\/li>\n <li>St\u00e4rkt Employer Branding ohne zus\u00e4tzliche Textlast.<\/li>\n <li>Funktioniert perfekt auf Mobile \u2013 wo viele Entscheidungen fallen.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/video-stellenanzeigen\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-tf\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udd0e Talent Finder (Direct Search)<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Active Sourcing<\/span>\n <span class=\"tag alt\">Seltene Profile<\/span>\n <span class=\"tag dark\">Database<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Wenn Profile nicht \u201evon selbst\u201c kommen: aktive Identifikation & Ansprache passender Talente.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Zugriff auf Kandidat:innenprofile \/ Datenbank-Suche nach Skills, Region, Erfahrung.<\/li>\n <li>Gezielte Kandidat:innenansprache f\u00fcr schwer zu besetzende Rollen.<\/li>\n <li>Erg\u00e4nzt regionale Kampagnen als \u201ePrecision Layer\u201c.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Beschleunigt Besetzungen, wenn die Pipeline d\u00fcnn ist.<\/li>\n <li>Mehr Kontrolle \u00fcber Qualit\u00e4t & Fit.<\/li>\n <li>Perfekt, um kritische Rollen parallel zur Kampagne zu schlie\u00dfen.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/directsearch-database\/?lang=DE\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"acc\" id=\"mod-gh\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udf0d Global Hiring<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">International<\/span>\n <span class=\"tag alt\">Engp\u00e4sse l\u00f6sen<\/span>\n <span class=\"tag dark\">Scale<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Wenn der regionale Markt leer ist: internationale Reichweite & Recruiting-Support.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Erweitert den Suchraum \u00fcber regionale Grenzen hinaus.<\/li>\n <li>Unterst\u00fctzt Engpass-Berufe (z. B. Tech\/Engineering\/Operations).<\/li>\n <li>Kann in Kombination mit Landing Pages sauber auf DB-Journey gef\u00fchrt werden.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Mehr Kandidat:innenpool bei schwer besetzbaren Rollen.<\/li>\n <li>Reduziert Time-to-Hire, wenn regionale Verf\u00fcgbarkeit sinkt.<\/li>\n <li>Skalierbar je nach Bedarf der Gesellschaft.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/global-hiring\/?lang=DE\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"landingexample\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Landingpage-Beispiel<\/span> f\u00fcr eine Berufsgruppe<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">Nah an der Praxis: klare Inhalte + klare Gr\u00fcnde + gezielter Traffic auf genau diese Zielgruppe.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"lp-wrap\">\n <div class=\"lp-img\">\n <img decoding=\"async\" src=\"https:\/\/db.jobs\/resource\/image\/11079822\/16:9\/456\/257\/2dff7e7da48f4efb5100a78bc96d534\/7213B89C957F0C02BE99DACA418499A4\/PP_141_Mechatroniker_m_Fachkraft_72dpi_sRGB.jpg\" alt=\"DB \u2013 Mechatroniker:in\" \/>\n <\/div>\n\n <div class=\"lp-card\">\n <h4>Beispiel: Landing Page \u201eMechatroniker:in (Region S\u00fcd)\u201c<\/h4>\n <div class=\"lp-kv\">\n <div class=\"kv\">\n <div class=\"k\">Warum diese Landing Page?<\/div>\n <div class=\"v\">Sie beantwortet die wichtigsten Fragen sofort \u2013 und reduziert Abspr\u00fcnge.<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Was steht drauf?<\/div>\n <div class=\"v\">Arbeitsalltag, Schichtmodell, Team, Standort-Benefits, Entwicklung, relevante Jobs.<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Wie kommt Traffic drauf?<\/div>\n <div class=\"v\">Follow Ad Pro (regional) + e-Shot (Aktivierung) + optional Audio (Brand-Boost).<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Was ist der n\u00e4chste Schritt?<\/div>\n <div class=\"v\">\u201eIch bin interessiert\u201c \/ Bewerbung \u2013 messbar optimierbar pro Region.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"pricing\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Angebot<\/span> \u2013 3 Optionen f\u00fcr regionale Gesellschaften<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">\n Option B\/C enthalten planbaren Traffic (Klick-Packages). Option A ist die Starter-Variante \u2013 ideal f\u00fcr den regionalen Proof & Aufbau.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"grad-frame\">\n <div class=\"inner\">\n <div class=\"togglebar\">\n <span class=\"label\">Option A<\/span>\n <span class=\"label\">Option B<\/span>\n <span class=\"label\">Option C<\/span>\n <div class=\"switch pos1\" id=\"triSwitch\" aria-label=\"Angebot wechseln\" role=\"button\" tabindex=\"0\">\n <div class=\"knob\"><\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant active\" id=\"varA\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option A \u00b7 Starter<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg (Content + Conversion)<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Fokus: <span class=\"bold\">Landing Page + Video<\/span> als regionales Setup. Ideale Basis, um anschlie\u00dfend Traffic modular hinzuzubuchen.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">1\u00d7 Landing Page (Region\/Berufsgruppe) + 1\u00d7 Video-Stellenanzeige<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Listenpreis<\/div>\n <div class=\"v\">6.999 \u20ac<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Rabatt<\/div>\n <div class=\"v\">\u22121.999 \u20ac<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Hinweis: Inhalte & Layout werden auf die regionale Gesellschaft abgestimmt. Optional: weitere Berufsgruppen\/Regions-LPs.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">5.000 \u20ac<\/div>\n <div class=\"hint muted\">einmalig (Starter-Setup)<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Zielgruppen-Content<\/span>\n <span class=\"pill\">Conversion-Ziel<\/span>\n <span class=\"pill\">Messbarkeit<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant\" id=\"varB\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option B \u00b7 Starter + Traffic<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg + e-Shots<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Zus\u00e4tzlich: <span class=\"bold\">5 e-Shots<\/span> \u2013 planbarer Zustrom auf die Landing Page. <span class=\"bold\">Ohne Audio<\/span>.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">Option A + e-Shots<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Traffic Paket<\/div>\n <div class=\"v\">5.000 \u20ac<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Ideal f\u00fcr Regionen mit akutem Bedarf: erst sauberer Content, dann planbarer Traffic \u2013 alles auf ein Conversion-Ziel.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">10.000 \u20ac<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Geo-Targeting<\/span>\n <span class=\"pill\">Planbarer Traffic<\/span>\n <span class=\"pill\">Landing Page als Ziel<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant\" id=\"varC\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option C \u00b7 Branding + Traffic<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg + e-Shots + Audio Ads<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Zus\u00e4tzlich: <span class=\"bold\">Audio Ads<\/span> als Brand-Booster in der Region. Mehr Wiedererkennung \u2013 mehr Wirkung.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">Option B + Audio Ads (15\u201330s) + regionale Aussteuerung<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Audio Paket<\/div>\n <div class=\"v\">5.000 \u20ac<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Rabatt<\/div>\n <div class=\"v\">inkl. Paketkondition<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Best-Practice-Stack: <span class=\"bold\">Audio (Emotion)<\/span> \u2192 <span class=\"bold\">e-Shot<\/span> \u2192 <span class=\"bold\">Landing Page (Conversion)<\/span>.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">15.000 \u20ac<\/div>\n <div class=\"hint muted\">inkl. 5 e-Shots + Audio<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Brand-Boost<\/span>\n <span class=\"pill\">Conversion-Journey<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\" style=\"margin-top:14px\">\n Alle Preise netto. Inhalte\/Targets werden je Region abgestimmt. Weitere Berufsgruppen k\u00f6nnen modular erg\u00e4nzt werden.\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <div style=\"height:14px\"><\/div>\n <\/div>\n<\/div>\n\n<script>\n \/* Wegweiser data (7 steps) *\/\n const wsData = {\n reach: {\n idx: 1,\n title: \"Follow Ad Pro \u2013 regionale Sichtbarkeit bei genau den Richtigen\",\n copy: \"Skalierbare Reichweite in passenden Zielgruppen \u2013 inkl. regionaler Aussteuerung. Ideal, um planbaren Traffic auf Landing Pages zu leiten und regionale Bedarfe sichtbar zu machen.\",\n bullets: [\n \"Geo-Targeting (Region \/ Umkreis) + Berufsgruppen-Logik\",\n \"Always-on Pr\u00e4senz in passenden digitalen Umfeldern\",\n \"Leitet Traffic auf Landing Page \u2192 AFO\/Bewerbung\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Planbarer Traffic\"],\n [\"Aussteuerung\",\"Regional \/ Beruf\"],\n [\"Signal\",\"Klicks \/ Visits\"],\n [\"N\u00e4chster Step\",\"Landing Page\"]\n ]\n },\n activate: {\n idx: 2,\n title: \"e-Shot \u2013 gezielte Aktivierung in der Inbox\",\n copy: \"Direktkontakt zu relevanten Stepstone-Talenten. 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Das senkt Unsicherheit und erh\u00f6ht den Fit der Bewerbungen \u2013 besonders wirksam bei technischen Rollen.\",\n bullets: [\n \"Echte Einblicke statt Textw\u00fcste\",\n \"Erwartungssicherheit \u2192 weniger Abspr\u00fcnge\",\n \"Stark f\u00fcr Mobile-Entscheidungen\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Vertrauen\"],\n [\"Signal\",\"View-Through\"],\n [\"Wirkung\",\"Jobverst\u00e4ndnis\"],\n [\"N\u00e4chster Step\",\"Landing Page\"]\n ]\n },\n source: {\n idx: 7,\n title: \"Talent Finder \u2013 aktive Suche f\u00fcr Engpass-Profile\",\n copy: \"Wenn es regional knapp wird: passende Profile gezielt identifizieren und ansprechen \u2013 als Erg\u00e4nzung zur Kampagne.\",\n bullets: [\n \"Suche nach Skills\/Region\/Erfahrung\",\n \"Direkte Kandidat:innenansprache\",\n \"Beschleunigt Besetzung kritischer Rollen\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Pipeline\"],\n [\"Signal\",\"Antwortquote\"],\n [\"Taktik\",\"Direct Search\"],\n [\"N\u00e4chster Step\",\"Interview\"]\n ]\n }\n };\n\n const finalSteps = Array.from(document.querySelectorAll(\".wegweiser-step\"));\n const badge = document.getElementById(\"wsBadge\");\n const wdTitle = document.getElementById(\"wdTitle\");\n const wdCopy = document.getElementById(\"wdCopy\");\n const wdBullets = document.getElementById(\"wdBullets\");\n const wdKpis = document.getElementById(\"wdKpis\");\n\n function renderBullets(items){\n wdBullets.innerHTML = \"\";\n items.forEach(t=>{\n const li=document.createElement(\"li\");\n li.textContent=t;\n wdBullets.appendChild(li);\n });\n }\n function renderKpis(items){\n wdKpis.innerHTML = \"\";\n items.forEach(([k,v])=>{\n const el=document.createElement(\"div\");\n el.className=\"wd-kpi\";\n el.innerHTML = `<div class=\"k\">${k}<\/div><div class=\"v\">${v}<\/div>`;\n wdKpis.appendChild(el);\n });\n }\n function selectWs(key){\n const d = wsData[key]; if(!d) return;\n finalSteps.forEach(btn=>{\n const on = btn.dataset.key === key;\n btn.setAttribute(\"aria-selected\", String(on));\n btn.tabIndex = on ? 0 : -1;\n });\n badge.textContent = `Ausgew\u00e4hlt: ${d.idx}\/7`;\n wdTitle.textContent = d.title;\n wdCopy.textContent = d.copy;\n renderBullets(d.bullets);\n renderKpis(d.kpis);\n }\n finalSteps.forEach(btn=>{\n btn.addEventListener(\"click\", ()=> selectWs(btn.dataset.key));\n btn.addEventListener(\"keydown\", (e)=>{\n const current = finalSteps.findIndex(b => b.getAttribute(\"aria-selected\")===\"true\");\n if(e.key === \"ArrowRight\"){\n e.preventDefault();\n const next = Math.min(finalSteps.length-1, current+1);\n finalSteps[next].focus();\n selectWs(finalSteps[next].dataset.key);\n }\n if(e.key === \"ArrowLeft\"){\n e.preventDefault();\n const prev = Math.max(0, current-1);\n finalSteps[prev].focus();\n selectWs(finalSteps[prev].dataset.key);\n }\n if(e.key === \"Enter\" || e.key === \" \"){\n e.preventDefault();\n selectWs(btn.dataset.key);\n }\n });\n });\n selectWs(\"reach\");\n\n \/* Accordion: + \/ - *\/\n const accs = document.querySelectorAll(\".acc\");\n accs.forEach(acc=>{\n const btn = acc.querySelector(\".acc-btn\");\n const content = acc.querySelector(\".acc-content\");\n const pm = acc.querySelector(\".pm\");\n if(!btn || !content) return;\n\n btn.addEventListener(\"click\", ()=>{\n const open = acc.classList.toggle(\"open\");\n if(open){\n content.style.maxHeight = content.scrollHeight + \"px\";\n if(pm) pm.textContent = \"\u2212\";\n }else{\n content.style.maxHeight = null;\n if(pm) pm.textContent = \"+\";\n }\n });\n });\n\n \/* 3-way pricing toggle (cycle A->B->C) *\/\n const tri = document.getElementById(\"triSwitch\");\n const a = document.getElementById(\"varA\");\n const b = document.getElementById(\"varB\");\n const c = document.getElementById(\"varC\");\n let pos = 1;\n\n function setPos(n){\n pos = n;\n tri.classList.remove(\"pos1\",\"pos2\",\"pos3\");\n tri.classList.add(\"pos\"+pos);\n a.classList.toggle(\"active\", pos===1);\n b.classList.toggle(\"active\", pos===2);\n c.classList.toggle(\"active\", pos===3);\n }\n\n function cycle(){ setPos(pos===1 ? 2 : pos===2 ? 3 : 1); }\n\n tri.addEventListener(\"click\", cycle);\n tri.addEventListener(\"keydown\", (e)=>{\n if(e.key===\"Enter\" || e.key===\" \"){ e.preventDefault(); cycle(); }\n if(e.key===\"ArrowRight\"){ e.preventDefault(); setPos(Math.min(3,pos+1)); }\n if(e.key===\"ArrowLeft\"){ e.preventDefault(); setPos(Math.max(1,pos-1)); }\n });\n\n setPos(1);\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch Pitch \u00b7 DB \u00d7 Stepstone Gemeinsam Zukunft bewegen Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt. Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent. Unsere Aufgabe: sichtbar in der Region sein, zielgenau aussteuern \u2013 und dabei die DB als starke Arbeitgebermarke erlebbar […]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22944","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>DB regio - DE B2C<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DB regio\" \/>\n<meta property=\"og:description\" content=\"DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch Pitch \u00b7 DB \u00d7 Stepstone Gemeinsam Zukunft bewegen Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt. Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent. Unsere Aufgabe: sichtbar in der Region sein, zielgenau aussteuern \u2013 und dabei die DB als starke Arbeitgebermarke erlebbar […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\" \/>\n<meta property=\"og:site_name\" content=\"DE B2C\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T09:13:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\",\"url\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\",\"name\":\"DB regio - DE B2C\",\"isPartOf\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\",\"datePublished\":\"2025-12-18T16:38:44+00:00\",\"dateModified\":\"2026-01-05T09:13:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/#primaryimage\",\"url\":\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\",\"contentUrl\":\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DB regio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/#website\",\"url\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/\",\"name\":\"DE B2C\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"DB regio - DE B2C","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/","og_locale":"en_US","og_type":"article","og_title":"DB regio","og_description":"DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch Pitch \u00b7 DB \u00d7 Stepstone Gemeinsam Zukunft bewegen Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt. 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{"id":22944,"date":"2025-12-18T16:38:44","date_gmt":"2025-12-18T16:38:44","guid":{"rendered":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/?page_id=22944"},"modified":"2026-01-05T09:13:04","modified_gmt":"2026-01-05T09:13:04","slug":"db-regio","status":"publish","type":"page","link":"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/","title":{"rendered":"DB regio"},"content":{"rendered":"\n\n\n\n \n \n DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch<\/title>\n\n \n <style>\n @font-face{font-family:'Relative Pro Bold';src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Bold-Pro.woff2') format('woff2');font-weight:bold;font-style:normal}\n @font-face{font-family:'Relative Medium';src:url('https:\/\/www.stepstone.de\/sharedassets\/@stepstone-genesis\/fonts\/core\/Relative-Medium-Pro.woff2') format('woff2');font-weight:500;font-style:normal}\n @font-face{font-family:'Relative 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.acc-left{display:flex;flex-direction:column;gap:8px;min-width:0}\n .acc-title{\n display:flex;gap:10px;align-items:center;flex-wrap:wrap;\n min-width:0;\n }\n .acc-title h3{color:var(--ss-blue)}\n .tagset{display:flex;flex-wrap:wrap;gap:6px;max-width:100%}\n .tag{\n display:inline-flex;align-items:center;gap:6px;\n font-size:12px;font-weight:800;\n border-radius:999px;\n padding:6px 10px;\n border:1px solid rgba(0,0,0,.06);\n background: rgba(226,0,26,.08);\n color: var(--db-black);\n max-width:100%;\n white-space:normal;\n overflow:hidden;\n text-overflow:ellipsis;\n }\n .tag.alt{background:rgba(12,37,119,.08)}\n .tag.dark{background:rgba(11,15,20,.08)}\n .acc-sub{color:rgba(7,18,53,.72);margin:0}\n .pm{\n font-size:24px;\n line-height:1;\n font-weight:900;\n color:#000;\n width:30px;height:30px;\n display:grid;place-items:center;\n border-radius:999px;\n border:1px solid rgba(0,0,0,.06);\n background:#fff;\n flex:0 0 auto;\n }\n .acc-content{\n max-height:0;\n overflow:hidden;\n transition:max-height .22s ease;\n background:linear-gradient(180deg, rgba(12,37,119,.03), #fff);\n padding:0 16px;\n }\n .acc-content-inner{padding:12px 0 16px;display:grid;gap:12px}\n .split{display:grid;grid-template-columns:1fr 1fr;gap:12px}\n @media (max-width: 900px){.split{grid-template-columns:1fr}}\n .box{\n border:1px solid var(--line);border-radius:16px;background:#fff;padding:14px\n }\n .box h4{margin:0 0 8px 0;font-size:14px;color:var(--db-black);font-family:'Relative Pro Bold'}\n .list{margin:8px 0 0;padding-left:18px;line-height:1.6;color:var(--ss-blue)}\n .list li{margin:6px 0}\n .cta-row{display:flex;gap:10px;flex-wrap:wrap}\n\n \/* Landingpage example *\/\n .lp-wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:12px}\n @media (max-width: 900px){.lp-wrap{grid-template-columns:1fr}}\n .lp-img{\n width:100%;border-radius:16px;overflow:hidden;border:1px solid rgba(0,0,0,.06);\n background:#fff;\n }\n .lp-img img{width:100%;height:auto;display:block}\n .lp-card{border:1px solid var(--line);border-radius:16px;background:#fff;padding:14px}\n .lp-card h4{margin:0 0 8px 0;color:var(--db-red)}\n .lp-kv{display:grid;gap:10px}\n .lp-kv .kv{border:1px solid rgba(0,0,0,.06);border-radius:14px;padding:12px;background:rgba(11,15,20,.03)}\n .kv .k{font-size:12px;color:rgba(7,18,53,.62);font-weight:800;text-transform:uppercase;letter-spacing:.06em}\n .kv .v{margin-top:6px;color:var(--ss-blue);font-weight:800}\n\n \/* Pricing (3-way toggle) *\/\n #pricing{position:relative}\n .togglebar{\n display:flex;align-items:center;justify-content:flex-end;gap:10px;\n flex-wrap:wrap;\n margin-bottom:12px;\n }\n .togglebar .label{font-weight:900;color:rgba(7,18,53,.78);font-size:14px}\n .switch{\n position:relative;width:70px;height:32px;border-radius:999px;\n background:rgba(11,15,20,.10);\n cursor:pointer;border:1px solid rgba(0,0,0,.06);\n }\n .knob{\n position:absolute;top:3px;left:3px;width:26px;height:26px;border-radius:999px;background:#fff;\n box-shadow:0 6px 16px rgba(0,0,0,.12);\n transition:left .16s ease;\n }\n .switch.pos1 .knob{left:3px}\n .switch.pos2 .knob{left:22px}\n .switch.pos3 .knob{left:41px}\n .variant{display:none}\n .variant.active{display:block}\n\n .price-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:12px;align-items:stretch}\n @media (max-width: 900px){.price-grid{grid-template-columns:1fr}}\n .price-card{\n border:1px solid var(--line);border-radius:18px;background:#fff;padding:16px;\n box-shadow:0 12px 34px rgba(7,18,53,.08);\n overflow:hidden;\n }\n .price-card .top{display:flex;justify-content:space-between;align-items:flex-start;gap:10px;flex-wrap:wrap}\n .badge-price{\n background:rgba(226,0,26,.10);border:1px solid rgba(226,0,26,.18);\n color:var(--db-black);border-radius:999px;padding:6px 10px;font-weight:900;font-size:12px\n }\n .sum{\n border:2px solid rgba(226,0,26,.20);\n background: radial-gradient(700px 260px at 20% 10%, rgba(226,0,26,.12), transparent 60%),\n radial-gradient(700px 260px at 90% 0%, rgba(12,37,119,.10), transparent 62%),\n #fff;\n }\n .sum .price{\n font-size:36px;font-weight:900;color:var(--db-black);letter-spacing:-.02em;margin-top:8px\n }\n .sum .hint{color:rgba(7,18,53,.70)}\n .rows{display:grid;gap:10px;margin-top:12px}\n .row{\n border:1px solid rgba(0,0,0,.06);border-radius:14px;padding:12px;background:rgba(11,15,20,.03)\n }\n .row .k{font-size:12px;color:rgba(7,18,53,.62);font-weight:900;text-transform:uppercase;letter-spacing:.06em}\n .row .v{margin-top:6px;color:var(--ss-blue);font-weight:900}\n .footnote{font-size:12px;color:rgba(7,18,53,.62);margin-top:10px}\n\n \/* Small header nav *\/\n .mini-nav{\n display:flex;flex-wrap:wrap;gap:10px;align-items:center;justify-content:flex-start;\n margin-top:12px\n }\n .mini-nav a{\n text-decoration:none;\n border:1px solid rgba(255,255,255,.18);\n background:rgba(255,255,255,.08);\n color:#fff;\n padding:8px 10px;border-radius:999px;font-weight:800;font-size:13px\n }\n .mini-nav a:hover{background:rgba(255,255,255,.12)}\n\n \/* Section headings *\/\n .sec-head{\n display:flex;align-items:flex-end;justify-content:space-between;gap:12px;flex-wrap:wrap;\n margin:18px 0 10px\n }\n <\/style>\n<\/head>\n\n<body>\n<div class=\"site-wrapper\">\n <div class=\"content-inner\">\n\n \n <section class=\"section hero grad-frame\" id=\"top\">\n <div class=\"inner hero\">\n <div class=\"hero-inner\">\n <div>\n <div class=\"kicker\">Pitch \u00b7 DB \u00d7 Stepstone<\/div>\n <h1>Gemeinsam Zukunft bewegen<\/h1>\n <div class=\"accent-line\"><\/div>\n <h2>Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt.<\/h2>\n <p class=\"subline\">\n Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent.\n Unsere Aufgabe: <span class=\"bold\">sichtbar in der Region<\/span> sein, <span class=\"bold\">zielgenau aussteuern<\/span>\n \u2013 und dabei die <span class=\"bold\">DB als starke Arbeitgebermarke<\/span> erlebbar machen.\n <\/p>\n <div class=\"mini-nav\">\n <a href=\"#challenge\">Herausforderung<\/a>\n <a href=\"#pilot\">Pilot Case<\/a>\n <a href=\"#wegweiser\">Produkt-Wegweiser<\/a>\n <a href=\"#modules\">L\u00f6sungen<\/a>\n <a href=\"#landingexample\">Landingpage-Beispiel<\/a>\n <a href=\"#pricing\">Angebot<\/a>\n <\/div>\n <\/div>\n\n <div class=\"hero-right\">\n <div class=\"db-logo-wrap\">\n \n <img decoding=\"async\" class=\"db-logo\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/d\/d5\/Deutsche_Bahn_AG-Logo.svg\/2560px-Deutsche_Bahn_AG-Logo.svg.png\" alt=\"Deutsche Bahn\" \/>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"challenge\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Die Herausforderung<\/span> in der Region<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">\n Unterschiedliche Vertragslogiken, viele lokale Besonderheiten \u2013 und trotzdem ein gemeinsames Ziel: die passenden Talente vor Ort erreichen.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"two-col\">\n <div class=\"card\">\n <h3 class=\"hl\">Ausgangslage<\/h3>\n <ul class=\"list\">\n <li><span class=\"bold\">DB Zentrale<\/span> arbeitet im <span class=\"bold\">Pay-per-AFO<\/span>-Modell (Kosten pro Klick auf \u201eIch bin interessiert\u201c).<\/li>\n <li><span class=\"bold\">Regionalgesellschaften<\/span> haben <span class=\"bold\">eigene Hiring-Budget-Vertr\u00e4ge<\/span> und regionale Zielgruppen.<\/li>\n <li>Die Kunst: <span class=\"bold\">lokal relevant<\/span> kommunizieren und gleichzeitig die <span class=\"bold\">DB als Arbeitgebermarke<\/span> st\u00e4rken.<\/li>\n <li>Wichtig: <span class=\"bold\">regionale Aussteuerung<\/span> (Geo, Berufsgruppen, Interessen) + <span class=\"bold\">klare Landing-Ziele<\/span> zur Conversion.<\/li>\n <\/ul>\n <div class=\"pill-row\">\n <span class=\"pill\">Sichtbarkeit in der Region<\/span>\n <span class=\"pill\">Zielgruppenspezifische Aussteuerung<\/span>\n <span class=\"pill\">Employer Branding + Performance<\/span>\n <span class=\"pill\">Messbarkeit (Klick \/ AFO \/ Bewerbungen)<\/span>\n <\/div>\n <\/div>\n\n <div class=\"card\" id=\"pilot\">\n <h3 class=\"hl\">Pilot Case (Region S\u00fcd-Ost)<\/h3>\n <p class=\"muted\">Ein kostenloser e-Shot Pilot hat gezeigt: die Mechanik funktioniert \u2013 schnell, unkompliziert und mit echtem Impact.<\/p>\n <div class=\"quote\">\n <p class=\"bold\" style=\"color:var(--db-black)\">\n \u201evon der Zusammenarbeit bin ich sehr begeistert. Das war alles durchweg unkompliziert und schnell in der Umsetzung. \ud83d\ude0a\u201c\n <\/p>\n <div class=\"who\">Feedback aus dem Pilot (Region S\u00fcd-Ost)<\/div>\n <\/div>\n <p class=\"muted\" style=\"margin-top:12px\">\n Genau dieses Momentum nutzen wir jetzt: <span class=\"bold\">regional starten<\/span>, <span class=\"bold\">gezielt skalieren<\/span> \u2013 und die DB-Employer-Story konsequent erlebbar machen.\n <\/p>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Zum Angebot<\/a>\n <a class=\"btn ghost\" href=\"#modules\">Zu den L\u00f6sungen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"wegweiser\">\n <div class=\"wegweiser\">\n <div class=\"wegweiser-inner\">\n <div class=\"wegweiser-head\">\n <div>\n <h2><span class=\"hl\">Produkt-Wegweiser<\/span>: Schmerzpunkt \u2192 L\u00f6sung<\/h2>\n <p class=\"muted\">Klick auf einen Schmerzpunkt: Du siehst, welches Produkt ihn l\u00f6st \u2013 inklusive Steuerpunkten. (Pfeiltasten \u2190\/\u2192 funktionieren auch.)<\/p>\n <\/div>\n <div class=\"wegweiser-badge\" id=\"wsBadge\">Ausgew\u00e4hlt: 1\/7<\/div>\n <\/div>\n\n <div class=\"wegweiser-rail\" role=\"tablist\" aria-label=\"Schmerzpunkte\">\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\" data-key=\"reach\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">1<\/div>\n <span class=\"ws-tag\">Regional zu wenig Sichtbarkeit<\/span>\n <\/div>\n <h4 class=\"ws-title\">Follow Ad Pro<\/h4>\n <p class=\"ws-pain\">Wenn Talente eure Region nicht \u201eauf dem Schirm\u201c haben.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"activate\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">2<\/div>\n <span class=\"ws-tag\">Zu wenig Aktivierung<\/span>\n <\/div>\n <h4 class=\"ws-title\">e-Shot<\/h4>\n <p class=\"ws-pain\">Wenn Interesse da ist \u2013 aber der Impuls fehlt.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"alwayson\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">3<\/div>\n <span class=\"ws-tag\">Employer Branding greift zu kurz<\/span>\n <\/div>\n <h4 class=\"ws-title\">Company Hub Premium<\/h4>\n <p class=\"ws-pain\">Wenn Marke & Inhalte nicht dauerhaft erlebbar sind.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"trust\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">4<\/div>\n <span class=\"ws-tag\">Orientierung & Vertrauen<\/span>\n <\/div>\n <h4 class=\"ws-title\">Landing Page<\/h4>\n <p class=\"ws-pain\">Wenn Kandidat:innen Infos suchen \u2013 und abspringen.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"emotion\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">5<\/div>\n <span class=\"ws-tag\">DB-Story h\u00f6rbar machen<\/span>\n <\/div>\n <h4 class=\"ws-title\">Audio Ads<\/h4>\n <p class=\"ws-pain\">Wenn N\u00e4he, Tonalit\u00e4t und Wiedererkennung fehlen.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"understand\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">6<\/div>\n <span class=\"ws-tag\">Job nicht greifbar<\/span>\n <\/div>\n <h4 class=\"ws-title\">Video-Stellenanzeigen<\/h4>\n <p class=\"ws-pain\">Wenn \u201eWie ist es wirklich?\u201c offen bleibt.<\/p>\n <\/button>\n\n <button class=\"wegweiser-step\" role=\"tab\" aria-selected=\"false\" tabindex=\"-1\" data-key=\"source\">\n <div class=\"ws-top\">\n <div class=\"ws-num\">7<\/div>\n <span class=\"ws-tag\">Schwer zu finden<\/span>\n <\/div>\n <h4 class=\"ws-title\">Talent Finder<\/h4>\n <p class=\"ws-pain\">Wenn Profile selten sind \u2013 und aktiv gefunden werden m\u00fcssen.<\/p>\n <\/button>\n <\/div>\n\n <div class=\"wegweiser-details\" aria-live=\"polite\">\n <div class=\"wd-card\">\n <h3 id=\"wdTitle\">Follow Ad Pro \u2013 regionale Sichtbarkeit bei genau den Richtigen<\/h3>\n <p id=\"wdCopy\">Skalierbare Reichweite in passenden Zielgruppen \u2013 inkl. regionaler Aussteuerung. Ideal, um regionalen Bedarf schnell sichtbar zu machen und planbaren Traffic auf Landing Pages zu leiten.<\/p>\n <ul class=\"wd-list\" id=\"wdBullets\">\n <li>Geo-Targeting (Region \/ Umkreis) + Berufsgruppen-Logik<\/li>\n <li>Always-on Pr\u00e4senz in passenden Umfeldern<\/li>\n <li>Traffic wird auf Landing Pages \/ Jobstrecken gef\u00fchrt<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"wd-card\">\n <h3 style=\"color:var(--db-black);margin-bottom:10px\">Steuerpunkte (Beispiel)<\/h3>\n <div class=\"wd-kpis\" id=\"wdKpis\">\n <div class=\"wd-kpi\"><div class=\"k\">Prim\u00e4rziel<\/div><div class=\"v\">Planbarer Traffic<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">Aussteuerung<\/div><div class=\"v\">Regional \/ Beruf<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">Signal<\/div><div class=\"v\">Klicks \/ Visits<\/div><\/div>\n <div class=\"wd-kpi\"><div class=\"k\">N\u00e4chster Step<\/div><div class=\"v\">Landing Page<\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"modules\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">L\u00f6sungen<\/span> f\u00fcr regionale Gesellschaften<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">Jedes Modul erkl\u00e4rt: <span class=\"bold\">WAS<\/span> es macht \u2013 und <span class=\"bold\">WARUM<\/span> es f\u00fcr die Region wirkt.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"modules\">\n\n \n <div class=\"acc\" id=\"mod-hub\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udf10 Company Hub Premium<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Always-on<\/span>\n <span class=\"tag alt\">Arbeitgebermarke<\/span>\n <span class=\"tag dark\">Zentrale B\u00fchne<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Die zentrale Arbeitgeber-B\u00fchne auf Stepstone \u2013 ideal als Dach, auf das regionales Storytelling und Content einzahlt.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Immer sichtbare Arbeitgeberseite mit Content, Benefits, Proof-Elementen & Navigation.<\/li>\n <li>Schafft Orientierung: \u201eWarum DB?\u201c \u2013 und f\u00fchrt in regionale Themen\/Jobs.<\/li>\n <li>Funktioniert als konstanter Touchpoint f\u00fcr alle Kampagnen.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>St\u00e4rkt Vertrauen und Wiedererkennung \u2013 unabh\u00e4ngig von kurzfristigen Peaks.<\/li>\n <li>Verbessert die Conversion, weil Talente einen \u201eHome of Truth\u201c haben.<\/li>\n <li>Unterst\u00fctzt regionale Ansprache durch klare Content-Struktur.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Im Angebot einplanen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-lp\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udda5\ufe0f Landing Page<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Conversion-Ziel<\/span>\n <span class=\"tag alt\">Region & Beruf<\/span>\n <span class=\"tag dark\">Traffic-Hub<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Zielgruppenspezifische Inhalte + klare Conversion-Logik \u2013 der Ort, auf den wir regionalen Traffic konzentrieren.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Erkl\u00e4rt Job & Umfeld in der Region (Aufgaben, Benefits, Arbeitsort, Schichtmodell etc.).<\/li>\n <li>Zeigt Proof (Bilder, Zitate, Video-Snippets) und r\u00e4umt typische Fragen aus.<\/li>\n <li>F\u00fchrt sauber zur n\u00e4chsten Handlung: \u201eIch bin interessiert\u201c \/ Bewerbung \/ Jobliste.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Reduziert Abspr\u00fcnge: Talente finden sofort die relevanten Infos.<\/li>\n <li>Mehr Kontrolle: Eine Seite pro Region\/Berufsgruppe \u2013 messbar optimierbar.<\/li>\n <li>Perfektes Ziel f\u00fcr Follow Ad \/ e-Shot \/ Audio \u2013 alles zahlt auf eine klare Journey ein.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#landingexample\">Beispiel ansehen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-fap\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfaf Follow Ad Pro<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Planbarer Traffic<\/span>\n <span class=\"tag alt\">Geo-Targeting<\/span>\n <span class=\"tag dark\">Upper Funnel<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Bringt Talente aus der Region auf eure Landing Pages \u2013 mit Mindesttraffic und klarer Aussteuerung.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Digitale Sichtbarkeit in passenden Umfeldern (berufs- und interessenbasiert).<\/li>\n <li>Regionale Aussteuerung nach Bedarf (z. B. Region West \/ Nord \/ S\u00fcd \/ Ost).<\/li>\n <li>Leitet Traffic in eine definierte Journey (Landing Page \u2192 AFO\/Bewerbung).<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Planbarer Traffic f\u00fcr Regionen mit akutem Bedarf.<\/li>\n <li>Erzeugt Wiedererkennung: die DB-Botschaft wird in der Region pr\u00e4sent.<\/li>\n <li>Sehr gut kombinierbar mit e-Shot (Aktivierung) und Video (Vertrauen).<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Option B\/C ansehen<\/a>\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/follow-ad-pro\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-eshot\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udcec e-Shot<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Aktivierung<\/span>\n <span class=\"tag alt\">Targeted Mail<\/span>\n <span class=\"tag dark\">Conversion<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Direkt ins Postfach relevanter Stepstone-Talente \u2013 perfekt, um regionales Interesse in Klick\/AFO zu \u00fcbersetzen.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Gezielter Versand an passende Talente (z. B. nach Beruf, Profil, Interessen).<\/li>\n <li>Regionale Varianten m\u00f6glich (eigene Message pro Gesellschaft\/Standort).<\/li>\n <li>Klare CTA-F\u00fchrung auf Landing Page \/ Jobstrecke \/ \u201eIch bin interessiert\u201c.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Sehr schneller Hebel f\u00fcr akute Bedarfe in einzelnen Regionen.<\/li>\n <li>Hohe Relevanz durch zielgruppenspezifische Ansprache.<\/li>\n <li>Erg\u00e4nzt Follow Ad perfekt: erst Reichweite, dann Aktivierung.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/e-shot\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-audio\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfa7 Audio Ads<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Employer Branding<\/span>\n <span class=\"tag alt\">Wiedererkennung<\/span>\n <span class=\"tag dark\">Regional skalierbar<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Macht die DB-Story h\u00f6rbar \u2013 und sorgt f\u00fcr emotionale N\u00e4he in der Region.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Audio-Spots (15\u201330s) transportieren Tonalit\u00e4t, Kultur, Purpose.<\/li>\n <li>Kann regional ausgesteuert werden \u2013 passend zu Bedarfslagen.<\/li>\n <li>Leitet \u00fcber CTA auf Landing Pages, wo Details & Jobs warten.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Starker Markenaufbau: die DB bleibt im Kopf \u2013 auch bei passiven Talenten.<\/li>\n <li>Hebt die Arbeitgebermarke von rein performance-getriebenen Kampagnen ab.<\/li>\n <li>In Option C als Brand-Booster + zus\u00e4tzlicher Traffic-Layer.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn primary\" href=\"#pricing\">Option C ansehen<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-video\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udfac Video-Stellenanzeigen<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Vertrauen<\/span>\n <span class=\"tag alt\">Job erlebbar<\/span>\n <span class=\"tag dark\">Conversion-Booster<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Mehr Klarheit, mehr Gef\u00fchl, weniger Unsicherheit \u2013 ideal f\u00fcr Berufsgruppen mit hohem Informationsbedarf.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Zeigt Arbeitsumfeld, Team & T\u00e4tigkeit in Sekunden.<\/li>\n <li>Kann pro Berufsgruppe variiert werden (z. B. Technik, Betrieb, Service).<\/li>\n <li>Verl\u00e4ngert Aufmerksamkeit und verbessert den Fit der Bewerbungen.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Reduziert \u201eSprung ins Unbekannte\u201c \u2013 erh\u00f6ht die Abschlusswahrscheinlichkeit.<\/li>\n <li>St\u00e4rkt Employer Branding ohne zus\u00e4tzliche Textlast.<\/li>\n <li>Funktioniert perfekt auf Mobile \u2013 wo viele Entscheidungen fallen.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/employer-branding\/video-stellenanzeigen\/\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"acc\" id=\"mod-tf\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83d\udd0e Talent Finder (Direct Search)<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">Active Sourcing<\/span>\n <span class=\"tag alt\">Seltene Profile<\/span>\n <span class=\"tag dark\">Database<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Wenn Profile nicht \u201evon selbst\u201c kommen: aktive Identifikation & Ansprache passender Talente.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Zugriff auf Kandidat:innenprofile \/ Datenbank-Suche nach Skills, Region, Erfahrung.<\/li>\n <li>Gezielte Kandidat:innenansprache f\u00fcr schwer zu besetzende Rollen.<\/li>\n <li>Erg\u00e4nzt regionale Kampagnen als \u201ePrecision Layer\u201c.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Beschleunigt Besetzungen, wenn die Pipeline d\u00fcnn ist.<\/li>\n <li>Mehr Kontrolle \u00fcber Qualit\u00e4t & Fit.<\/li>\n <li>Perfekt, um kritische Rollen parallel zur Kampagne zu schlie\u00dfen.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/directsearch-database\/?lang=DE\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"acc\" id=\"mod-gh\">\n <button class=\"acc-btn\" type=\"button\">\n <div class=\"acc-left\">\n <div class=\"acc-title\">\n <h3>\ud83c\udf0d Global Hiring<\/h3>\n <div class=\"tagset\">\n <span class=\"tag\">International<\/span>\n <span class=\"tag alt\">Engp\u00e4sse l\u00f6sen<\/span>\n <span class=\"tag dark\">Scale<\/span>\n <\/div>\n <\/div>\n <p class=\"acc-sub\">Wenn der regionale Markt leer ist: internationale Reichweite & Recruiting-Support.<\/p>\n <\/div>\n <span class=\"pm\" aria-hidden=\"true\">+<\/span>\n <\/button>\n <div class=\"acc-content\">\n <div class=\"acc-content-inner\">\n <div class=\"split\">\n <div class=\"box\">\n <h4>WAS macht es?<\/h4>\n <ul class=\"list\">\n <li>Erweitert den Suchraum \u00fcber regionale Grenzen hinaus.<\/li>\n <li>Unterst\u00fctzt Engpass-Berufe (z. B. Tech\/Engineering\/Operations).<\/li>\n <li>Kann in Kombination mit Landing Pages sauber auf DB-Journey gef\u00fchrt werden.<\/li>\n <\/ul>\n <\/div>\n <div class=\"box\">\n <h4>WARUM lohnt es sich?<\/h4>\n <ul class=\"list\">\n <li>Mehr Kandidat:innenpool bei schwer besetzbaren Rollen.<\/li>\n <li>Reduziert Time-to-Hire, wenn regionale Verf\u00fcgbarkeit sinkt.<\/li>\n <li>Skalierbar je nach Bedarf der Gesellschaft.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"cta-row\">\n <a class=\"btn ghost\" href=\"https:\/\/www.stepstone.de\/e-recruiting\/produkte\/global-hiring\/?lang=DE\" target=\"_blank\" rel=\"noopener\">Zur Produktseite <span class=\"material-symbols-rounded\" style=\"font-size:18px\">open_in_new<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"landingexample\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Landingpage-Beispiel<\/span> f\u00fcr eine Berufsgruppe<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">Nah an der Praxis: klare Inhalte + klare Gr\u00fcnde + gezielter Traffic auf genau diese Zielgruppe.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"lp-wrap\">\n <div class=\"lp-img\">\n <img decoding=\"async\" src=\"https:\/\/db.jobs\/resource\/image\/11079822\/16:9\/456\/257\/2dff7e7da48f4efb5100a78bc96d534\/7213B89C957F0C02BE99DACA418499A4\/PP_141_Mechatroniker_m_Fachkraft_72dpi_sRGB.jpg\" alt=\"DB \u2013 Mechatroniker:in\" \/>\n <\/div>\n\n <div class=\"lp-card\">\n <h4>Beispiel: Landing Page \u201eMechatroniker:in (Region S\u00fcd)\u201c<\/h4>\n <div class=\"lp-kv\">\n <div class=\"kv\">\n <div class=\"k\">Warum diese Landing Page?<\/div>\n <div class=\"v\">Sie beantwortet die wichtigsten Fragen sofort \u2013 und reduziert Abspr\u00fcnge.<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Was steht drauf?<\/div>\n <div class=\"v\">Arbeitsalltag, Schichtmodell, Team, Standort-Benefits, Entwicklung, relevante Jobs.<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Wie kommt Traffic drauf?<\/div>\n <div class=\"v\">Follow Ad Pro (regional) + e-Shot (Aktivierung) + optional Audio (Brand-Boost).<\/div>\n <\/div>\n <div class=\"kv\">\n <div class=\"k\">Was ist der n\u00e4chste Schritt?<\/div>\n <div class=\"v\">\u201eIch bin interessiert\u201c \/ Bewerbung \u2013 messbar optimierbar pro Region.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"section\" id=\"pricing\">\n <div class=\"sec-head\">\n <div>\n <h2><span class=\"hl\">Angebot<\/span> \u2013 3 Optionen f\u00fcr regionale Gesellschaften<\/h2>\n <p class=\"muted\" style=\"margin:6px 0 0\">\n Option B\/C enthalten planbaren Traffic (Klick-Packages). Option A ist die Starter-Variante \u2013 ideal f\u00fcr den regionalen Proof & Aufbau.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"grad-frame\">\n <div class=\"inner\">\n <div class=\"togglebar\">\n <span class=\"label\">Option A<\/span>\n <span class=\"label\">Option B<\/span>\n <span class=\"label\">Option C<\/span>\n <div class=\"switch pos1\" id=\"triSwitch\" aria-label=\"Angebot wechseln\" role=\"button\" tabindex=\"0\">\n <div class=\"knob\"><\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant active\" id=\"varA\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option A \u00b7 Starter<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg (Content + Conversion)<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Fokus: <span class=\"bold\">Landing Page + Video<\/span> als regionales Setup. Ideale Basis, um anschlie\u00dfend Traffic modular hinzuzubuchen.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">1\u00d7 Landing Page (Region\/Berufsgruppe) + 1\u00d7 Video-Stellenanzeige<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Listenpreis<\/div>\n <div class=\"v\">6.999 \u20ac<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Rabatt<\/div>\n <div class=\"v\">\u22121.999 \u20ac<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Hinweis: Inhalte & Layout werden auf die regionale Gesellschaft abgestimmt. Optional: weitere Berufsgruppen\/Regions-LPs.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">5.000 \u20ac<\/div>\n <div class=\"hint muted\">einmalig (Starter-Setup)<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Zielgruppen-Content<\/span>\n <span class=\"pill\">Conversion-Ziel<\/span>\n <span class=\"pill\">Messbarkeit<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant\" id=\"varB\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option B \u00b7 Starter + Traffic<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg + e-Shots<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Zus\u00e4tzlich: <span class=\"bold\">5 e-Shots<\/span> \u2013 planbarer Zustrom auf die Landing Page. <span class=\"bold\">Ohne Audio<\/span>.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">Option A + e-Shots<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Traffic Paket<\/div>\n <div class=\"v\">5.000 \u20ac<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Ideal f\u00fcr Regionen mit akutem Bedarf: erst sauberer Content, dann planbarer Traffic \u2013 alles auf ein Conversion-Ziel.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">10.000 \u20ac<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Geo-Targeting<\/span>\n <span class=\"pill\">Planbarer Traffic<\/span>\n <span class=\"pill\">Landing Page als Ziel<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"variant\" id=\"varC\">\n <div class=\"price-grid\">\n <div class=\"price-card\">\n <div class=\"top\">\n <div>\n <div class=\"badge-price\">Option C \u00b7 Branding + Traffic<\/div>\n <h3 style=\"margin-top:10px;color:var(--db-black)\">Regionaler Einstieg + e-Shots + Audio Ads<\/h3>\n <p class=\"muted\" style=\"margin-top:8px\">\n Zus\u00e4tzlich: <span class=\"bold\">Audio Ads<\/span> als Brand-Booster in der Region. Mehr Wiedererkennung \u2013 mehr Wirkung.\n <\/p>\n <\/div>\n <\/div>\n\n <div class=\"rows\">\n <div class=\"row\">\n <div class=\"k\">Leistungsbausteine<\/div>\n <div class=\"v\">Option B + Audio Ads (15\u201330s) + regionale Aussteuerung<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Audio Paket<\/div>\n <div class=\"v\">5.000 \u20ac<\/div>\n <\/div>\n <div class=\"row\">\n <div class=\"k\">Rabatt<\/div>\n <div class=\"v\">inkl. Paketkondition<\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\">\n Best-Practice-Stack: <span class=\"bold\">Audio (Emotion)<\/span> \u2192 <span class=\"bold\">e-Shot<\/span> \u2192 <span class=\"bold\">Landing Page (Conversion)<\/span>.\n <\/div>\n <\/div>\n\n <div class=\"price-card sum\">\n <div class=\"badge-price\">Gesamt<\/div>\n <div class=\"price\">15.000 \u20ac<\/div>\n <div class=\"hint muted\">inkl. 5 e-Shots + Audio<\/div>\n <div class=\"pill-row\" style=\"margin-top:12px\">\n <span class=\"pill\">Brand-Boost<\/span>\n <span class=\"pill\">Conversion-Journey<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"footnote\" style=\"margin-top:14px\">\n Alle Preise netto. Inhalte\/Targets werden je Region abgestimmt. Weitere Berufsgruppen k\u00f6nnen modular erg\u00e4nzt werden.\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <div style=\"height:14px\"><\/div>\n <\/div>\n<\/div>\n\n<script>\n \/* Wegweiser data (7 steps) *\/\n const wsData = {\n reach: {\n idx: 1,\n title: \"Follow Ad Pro \u2013 regionale Sichtbarkeit bei genau den Richtigen\",\n copy: \"Skalierbare Reichweite in passenden Zielgruppen \u2013 inkl. regionaler Aussteuerung. Ideal, um planbaren Traffic auf Landing Pages zu leiten und regionale Bedarfe sichtbar zu machen.\",\n bullets: [\n \"Geo-Targeting (Region \/ Umkreis) + Berufsgruppen-Logik\",\n \"Always-on Pr\u00e4senz in passenden digitalen Umfeldern\",\n \"Leitet Traffic auf Landing Page \u2192 AFO\/Bewerbung\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Planbarer Traffic\"],\n [\"Aussteuerung\",\"Regional \/ Beruf\"],\n [\"Signal\",\"Klicks \/ Visits\"],\n [\"N\u00e4chster Step\",\"Landing Page\"]\n ]\n },\n activate: {\n idx: 2,\n title: \"e-Shot \u2013 gezielte Aktivierung in der Inbox\",\n copy: \"Direktkontakt zu relevanten Stepstone-Talenten. Regional adaptierbar \u2013 damit aus Aufmerksamkeit ein Klick und aus Klick ein AFO\/Bewerbung wird.\",\n bullets: [\n \"Targeting nach Beruf\/Profil\/Interesse (regional m\u00f6glich)\",\n \"Sehr schnell umsetzbar bei akutem Bedarf\",\n \"Perfekt als Aktivierungs-Layer nach Awareness\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Aktivierung\"],\n [\"Signal\",\"CTR \/ Klicks\"],\n [\"Taktik\",\"Targeted Mail\"],\n [\"N\u00e4chster Step\",\"Landing Page\"]\n ]\n },\n alwayson: {\n idx: 3,\n title: \"Company Hub Premium \u2013 Always-on Arbeitgeberb\u00fchne\",\n copy: \"Dauerhafte Pr\u00e4senz f\u00fcr Employer Branding: Inhalte, Benefits und Proof-Elemente, die Vertrauen schaffen \u2013 ideal als Dach, auf das regionale Ma\u00dfnahmen einzahlen.\",\n bullets: [\n \"St\u00e4rkt Arbeitgebermarke langfristig\",\n \"Orientierung & Navigation f\u00fcr Talente\",\n \"Konstanter Touchpoint f\u00fcr Kampagnen\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Erlebbarkeit\"],\n [\"Signal\",\"Interaktion\"],\n [\"Hebel\",\"Storytelling\"],\n [\"N\u00e4chster Step\",\"Region \/ Jobs\"]\n ]\n },\n trust: {\n idx: 4,\n title: \"Landing Page \u2013 Home of Truth f\u00fcr Region & Beruf\",\n copy: \"B\u00fcndelt Traffic aus allen Kan\u00e4len, liefert Antworten und f\u00fchrt Kandidat:innen ohne Umwege zur passenden Aktion (AFO\/Bewerbung).\",\n bullets: [\n \"Zielgruppenspezifische Inhalte + Proof m\u00f6glich\",\n \"Klare Journey: Landing \u2192 Jobliste \u2192 AFO\/Bewerbung\",\n \"Messbar optimierbar pro Region\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Conversion\"],\n [\"Signal\",\"Scroll\/Klick\"],\n [\"Inhalt\",\"Region\/Beruf\"],\n [\"N\u00e4chster Step\",\"AFO\/Bewerbung\"]\n ]\n },\n emotion: {\n idx: 5,\n title: \"Audio Ads \u2013 DB-Story h\u00f6rbar machen\",\n copy: \"Audio transportiert Emotion und Wiedererkennung \u2013 ideal, um N\u00e4he aufzubauen und regionale Kampagnen zu verst\u00e4rken.\",\n bullets: [\n \"Brand-Boost bei passiven Talenten\",\n \"Regional aussteuerbar\",\n \"St\u00e4rkt Performance-Effekt nachgelagert\"\n ],\n kpis: [\n [\"Prim\u00e4rziel\",\"Brand Lift\"],\n [\"Signal\",\"Ad Recall\"],\n [\"Format\",\"15\u201330s\"],\n [\"N\u00e4chster Step\",\"Landing Page\"]\n ]\n },\n understand: {\n idx: 6,\n title: \"Video-Stellenanzeigen \u2013 Sehen, bevor man sich bewirbt\",\n copy: \"Job, Team und Umfeld werden greifbar. 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Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent. Unsere Aufgabe: sichtbar in der Region sein, zielgenau aussteuern \u2013 und dabei die DB als starke Arbeitgebermarke erlebbar […]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22944","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>DB regio - DE B2C<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stepstone.de\/karriere-bewerbungstipps\/db-regio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DB regio\" \/>\n<meta property=\"og:description\" content=\"DB \u00d7 Stepstone \u2013 Regional Recruiting Pitch Pitch \u00b7 DB \u00d7 Stepstone Gemeinsam Zukunft bewegen Regional Recruiting, das sichtbar macht \u2013 und messbar wirkt. Die DB ist in vielen Regionen mit eigenen Gesellschaften, Anforderungen und Budgets pr\u00e4sent. 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