The person should be comfortable working across functions and geographies and demonstrate a track record of delivering measurable business impact through strategic marketing initiatives. Category: Customer Marketing * Develop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement. * Analyse market size, growth rates, replacement cycles, and share to guide strategic planning and identify new opportunities. * Collaborate with Marketing Communications (Marcom), PR, and Creative teams to develop engaging sales tools and promotional materials (e.g., brochures, web content, social media assets, trade show displays). * Partner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution.
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