From the derivation of relevant PR goals, KPIs, and budgets to strategic planning with the and successful implementation with the PR agency, you are "in charge" and the single contact person for all internal and external stakeholders. * Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking * Development and implementation of all traditional & digital product and brand PR measures and PR events, integrating influencer & social media, as well as external communication with multipliers in close cooperation with internal interfaces and external agencies * Supervision and responsibility of general PR tasks and tools, incl. corporate PR and CEO profil
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